Ayn Rand Ethos Pathos Logos

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Activity 29
The rhetorical situation of advertisement establishes ethos with the logo and text of the US Department of Transportation. By doing this, people simply passing by can establish a connection to the advertisement, leading them to be interested in what it has to say. The advertisement does a tremendous job appealing to pathos in the picture, and even the description of the picture. With the text, “I was looking out for other cars. I didn’t see the mother and child in the crosswalk.” The reader can only imagine what might had happened in that situation, causing them to take a silent oath to always pay attention when driving a vehicle. Finally, the advertisement appeals to logos with the text, “Stop for Pedestrians.” The person who views the advertisement takes an …show more content…

The speaker Ayn Rand, was incredibly passionate throughout the entire commentary. She addresses the fundamental significance of Apollo 11, stating that it is not political; it is philosophical. The audience for this particular situation would be anyone who enjoys commentaries. This publication was created by Rand, for the sole purpose of putting forward her philosophy of objectivism. The subject of this commentary was to talk about mankind itself, and how Apollo 11 completely redefined what it means to be a human. Although Ayn Rand was relatively new to the world of commentaries, since she was speaking on such a credible topic, it was extremely easy to establish a strong base for ethos. Throughout the commentary, Rand explains what had actually happened during the Apollo 11 mission, through philosophy. Since philosophy is all about reason, her entire commentary appealed to logos. Rand made an appeal to pathos by using pride to explain the sheer magnitude of the moon landing mission. Rand knew it was a great achievement for mankind, stating, “This is the demonstration of man’s highest

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