Who Is Malcolm Gladwell's Blink: The Power Of Thinking Without Thik

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According to Malcolm Gladwell, Blink: The Power of Thinking Without Thiking is "a book about rapid cognition, about the kind of thinking that happens in the blink of an eye." The subject matter for this book has a lot of room for potential. However, blink fails to become a relevant and engaging one for six reasons:

No Thesis

The book is a series of anecdotes about unconscious decision-making. That 's it, nothing else. At the beginning of the book, Gladwell narrates short stories to prove that we should trust our snap judgments. However, by the middle of it, the anecdotes are used as evidence that unconscious decisions are not good. In addition, the book fails to explain how this process works psychologically or neurologically, as well …show more content…

Well, this refers to the credibility of the writer. In other words, why should I believe what you are telling me? In this case, who is Malcolm Gladwell and why should we believe what he is saying? Malcolm Gladwell majored in history, however, because of his poor grades he could not enter into graduate school. He then tried to pursue a career in advertising, but he was not accepted into any agency, he finally pursued a career in journalism. This means he has no insight on the process of decision-making from a psychological or neurological point of view. So what would be the result of someone who is writing about something that is not their area of expertise? In this case is "Blink," a collection of stories in which the author tries to fit in with the theme of snap decisions; decisions that do not necessarily prove that snap judgment is good, even when that is the intention of the author. An example of this would be an experiment, in which, a video of a teacher is shown to students. The student had to rate the professor by seeing a two second clip of him/her teaching. The student that saw the video gave the professors almost the same rating as the student that had the teacher for a whole semester. However, several other hypothesis arise, such as this could have meant that people give good attributes to attractive people, and that the students who had the teacher for a semester were biased and saw evidence that supported their first thoughts and …show more content…

Nope. They are old or common. The book was published in 2005 and there are experiments in the book that were done in the 1980 's. That is more than 20 years and psychology is a field that is constantly evolving in a short time period. In the 1950 's behaviorism was the dominant school of thought in the U.S. but 20 years later, it was overshadowed by the cognitive revolution of 1960. In addition, one of the stories Gladwell narrates is where a police officer shot a civilian that was innocent. Is this story interesting enough that it should be included into a book? Maybe, if it was used to explain a psychological process or serve as evidence for a theory. But in blink it is evidence that humans use snap decisions. In my opinion, there are far more interesting stories that could have made a greater impact on the

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