Th Case Study 2: Anthem Blue Cross Blue Shield

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Case study 1: WD-40 Company About the Company WD-40 Company is a global marketing organization headquartered in San Diego, California. The products include a range of cleaning, maintenance and specialty solutions for homes and industries. The signature product is the WD-40 spray that protects metals from rust and corrosion. For a long period of 43 years WD-40 produced and sold only this one product. But today, the company owns a portfolio of brands and is present in over 160 countries. Challenges The key challenge that WD-40 faced was to grow aggressively. The goal of the company was to grow its revenues from $150 million to $300 million. To attain this, the company culture had to be changed. The objective was to promote a “free mental culture” for employees so that the performance and satisfaction increases. Analysis…show more content…
The company was formed as a result of a merger in 2004 and became one of US’s leading companies in the health care sector. Anthem companies deliver a number of leading health benefit solutions through a broad portfolio of integrated health care plans and related services. The company is known for the trust factor that the clients share with the company. The company is dynamic and is growing rapidly in the challenging health care industry. Challenges Anthem set its strategic objective to become the best in the industry. The goals in the organisation were clear but it was not simple. In order to achieve its goals, the company wanted to change the existing culture and promote a learning culture. One of the first tasks was to break the bureaucracy and facilitate free and effective communication. Anthem’s leadership team wanted to enable employees for self-leadership and focus on business results. In other words, the challenge was to break the existing command culture and to make the organisation a great place to work

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