Is The Difference Between James Ponniewozik's Cinderella And Princess Culture
In the excerpts from both James Poniewozik's "The Princess Paradox" and Peggy Orenstein's "Cinderella and Princess Culture", the authors address the growing market of princess products and how big ticket companies are using this knowledge to turn a profit. Both authors are highly respected journalists who have been published in the New York Times multiple times. Each has done their own intensive research on the media's use of princesses and their culture to make money. While both authors address how corporations are finding profit in "princess culture", Poniewozik focuses on how movie studios found princess stories to bring money in from young audiences, while Orenstein appears more concerned with how Disney branded princesses. In "The Princess …show more content…
Poniewozik stated in his essay that, "Princess Diaries brought in $108 million, causing "Cinderella stories" to pop up everywhere (Poniewozik 666)”. By this, he may be showing the use of trends in our culture and how when something is seen being successful, people often join the bandwagon.. This shows how marketing to young children, especially girls, paid off. By seeing the success in others, competitive movie studios produced princess tales. But, instead of showing how people copy one another, Orenstein talked about how an idea came from an apparent demand for a product. She goes on to give a statement by Disney marketing executive, Andy Mooney, "I was surrounded by little girls dressed head to toe as princesses.” Then he says, “The light bulb went off. Clearly there was latent demand here (Orenstein 672)”. This could be stressing how the Princess craze began. A marketing executive saw an underlying urge in young girls that he believed could bring money to his company. According to Orenstein, Mooney was right in his assertion. Disney created a brand and then continued to market it. Eventually the company created their own line of products, branding the “princess” into a product for children. So while both authors show how the Princess trend was profitable, Poniewozik focused on others jumping on the bandwagon, while Orenstein highlighted the initial supply for a
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