The “Science” of Marcelo Gleiser’s Arguments
Marcelo Gleiser is a physicist, author, and professor at Dartmouth who writes articles for NPR’s 13.7: Cosmos and Culture. His recent articles cover varied topics from the scientific method and ethics, to climate and technology, and even UFOs. Gleiser writes his articles so that he is the voice of reason, neither riling the most extreme nor the most skeptical science fan. His target audience appears to include both scientists and the average adult who cares for the future. Many science writers tend to be boring and give straight facts and knowledge, but Gleiser speaks more simply and appeals to those who are not necessarily as educated. The Aristotelian proofs of logos, ethos, and pathos stand for logical, credible, and emotional appeals. They are a filter through which Gleiser’s arguments can be analyzed for effectiveness.
Logos, as previously stated, refers to an argument’s logical appeal. As an established member of the scientific community, it is only logical for Gleiser to utilize logos in his articles. His articles have solid factual backing, as in when Gleiser explains the goals of the Paris Agreement in “Without the U.S. …show more content…
He also is able to make a logical comparison of the “individual collection of apps” on a phone to a “fingerprint” in his article “Welcome to the Age of Digital Transcendance” (Gleiser, 2018c). He explains research in another article by means of breaking apart the term itself, saying “[t]he word research already tells the story: re-search, to search and search again, until we get worthy results”(Gleiser, 2017a). Gleiser’s use of logos throughout his different articles has been effective without becoming cumbersome and boring to read like other science
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By misinterpreting and attacking the nuanced areas of the opposition’s argument, one is able to elevate his own argument while degrading that of the opposition’s. Even when an argument is sound and logical, if it contains a single unclear phrase open to interpretation that is followed by critical mockery, it appears inconsequential and foolish to an audience. Such is the case in an exchange between Richard Seaver, the Executive Vice President of the Grove Press publishing company, and Ira Herbert, an executive of Coca-Cola, regarding their common use of the marketing slogan, “it’s the real thing”. Herbert’s argument is innately logical but poorly supported and executed.
Hi Conchita Your statement about the outward appearance of a person does not match the inward emptiness of a person's spirituality is on point. The first step toward salvation is acknowledgment. This decision is a made up mind to exchange our will to the will of God. I agree with Michael Jackson's song, The Man in The Mirror, and I have shared those lyrics with the church members and the women's ministry.
In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.
The most difficult thing an author can do when telling a story, is attracting an audience, and maintaining the audience’s engagement. In Serial, while telling the story of Adnan Syed, Sarah Koenigs attracts the audience with her purpose which is proving that Adnan Syed was wrongfully convicted and isn't completely guilty. Sarah maintains the attention of her audience by using emotional, and logical appeal, while also establishing credibility. In other words she uses the rhetoric made up of Pathos, Logos, and Ethos.
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
When arguing for racial equality, James Farmer Jr. quotes St.Augustine, “An unjust law is no law at all.” He claims that just laws are meant to protect all citizens; whereas, unjust laws that discriminate Negroes are not laws to be followed, thus raising awareness of racial discrimination by using emotional and logical appeals. In The Great Debaters, Henry Lowe appeals to the audience’s emotions during a debate about Negro integration into state universities. To challenge his opponent’s claim that the South isn 't ready to integrate Negroes into universities, he affirms that if change wasn’t forcefully brought upon the South, Negroes would “still be in chains,” which is an allusion to slavery. With this point, he is able to raise awareness of
Pitts Article Rhetorical Analysis – Final Draft In life people try to comfort others in times of grieving. Leonard Pitts comforts his readers in his article, “We will go forward from this moment ” by trying to make since of the 9/11 attack. Pitts uses emotion and logic to persuade the Americans that the terrorists can do what they want to America, but America is tough enough to handle it.
Doritos were first introduced in 1968 by Frito-Lays. From 1968 until now Doritos have used many advertisements to promote their product. Over the years, Doritos has become a successful company and is known for their different flavors chips. During 1995 and 2013, Doritos created two different Super Bowl commercials that are broken down between their target audience, historical context, media choices/composition of advertisement and rhetorical appeals. In these commercials there are three rhetorical appeals being presented: logos, ethos, and pathos.
Logos is the appeal to the audience’s logic or thinking of constructing a well-reasoned argument. It includes: facts, research, and statistics. For instance, "And what have we to oppose to them? Shall we try argument? Have we anything new to offer on the subject?
Introduction: The purpose of this analysis is to examine the rhetorical appeals of an argument presented by two different authors who have written on the topic of Artificial Intelligence. Douglas Eldridge’s, “Why the Benefits of Artificial Intelligence outweigh the Risks” provides the potential positives to the rise of Artificial Intelligence. He dispels some of the common myths regarding the risks of AI, suggesting that these myths are either unfounded or not so risky.
“Honey, you are changing that boy’s life.” A friend of Leigh Anne’s exclaimed. Leigh Anne grinned and said, “No, he’s changing mine.” This exchange of words comes from the film trailer of an award-winning film, The Blind Side, directed by John Lee Hancock, released on November 20th, 2009. This film puts emphasis on a homeless, black teen, Michael Oher, who has had no stability or support in his life thus far.
In chapter ten of The Outsiders, Ponyboy is as expected takes the death of Johnny and Dally extremely poorly. He cannot understand how he lost his friends so quickly and he does not know how to process all of it. Since Ponyboy is unable to accept their death he tells himself that they are not dead in order to cope with what has happened (Hinton, 2006, p. 150). Overall, too much has happened so quickly that he emotionally and mentally cannot think about the death of his friends, therefore, he perceives them as still being alive. Cognitive Dissonance Theory was formed by Leon Festinger and he concludes that “the experience of dissonance-incompatible beliefs and actions or two incompatible beliefs-is unpleasant, and people are highly motivated
With this article having a very strong analysis evidence such as the appeals to logos, pathos, and ethos. I agree that this article is very effective. Throughout this essay, I will analyze the article through its context of rhetorical analysis and evaluation of argument claims, and logos, pathos, and ethos.
Gregor’s initial reaction to his transformation shows his preoccupation with work. His confusion over his radical transformation does not last long, quickly becoming concerned with work and disregarding that he woke up physically transformed into a monstrous vermin. Immediately after realizing he had transformed, Gregor explains, “Well, I haven’t given up hope completely; once I’ve gotten the money together to pay off my parents’ debt to [the boss] that will probably take another five to six years… But for the time being I’d better get up, since my train leaves at five” (4). The quick transition of Gregor’s thoughts from the initial shock to his economic duties reveals his ironic nonchalant attitude towards his nonsensical transformation and
Mark Twain, an 18th century humorist, was known for his critical and satirical writing. In one of his most famous essays, “ Fenimore Coopers Literary Offenses” Twain addresses Coopers inability to realistically develop a “situation” and his failure to effectively back up his stories in order for them to be more plausible. To dramatically convey his unimpressed and sarcastic attitude, he applies biting diction, metaphors and hypophora throughout this work . By continuously using biting diction, Twain develops a mocking tone towards Fenimore Cooper’s incapability to create even the simplest of storylines. In the title of the work a sarcastic tone is evident; the word choice is utilized to reinforce the argument stating how Coopers work is an offense to the world of literature.