Rhetorical Analysis Of Marcelo Gleiser's Argument

The “Science” of Marcelo Gleiser’s Arguments
Marcelo Gleiser is a physicist, author, and professor at Dartmouth who writes articles for NPR’s 13.7: Cosmos and Culture. His recent articles cover varied topics from the scientific method and ethics, to climate and technology, and even UFOs. Gleiser writes his articles so that he is the voice of reason, neither riling the most extreme nor the most skeptical science fan. His target audience appears to include both scientists and the average adult who cares for the future. Many science writers tend to be boring and give straight facts and knowledge, but Gleiser speaks more simply and appeals to those who are not necessarily as educated. The Aristotelian proofs of logos, ethos, and pathos stand for logical, credible, and emotional appeals. They are a filter through which Gleiser’s arguments can be analyzed for effectiveness.
Logos
Logos, as previously stated, refers to an argument’s logical appeal. As an established member of the scientific community, it is only logical for Gleiser to utilize logos in his articles. His articles have solid factual backing, as in when Gleiser explains the goals of the Paris Agreement in “Without the U.S.

He also is able to make a logical comparison of the “individual collection of apps” on a phone to a “fingerprint” in his article “Welcome to the Age of Digital Transcendance” (Gleiser, 2018c). He explains research in another article by means of breaking apart the term itself, saying “[t]he word research already tells the story: re-search, to search and search again, until we get worthy results”(Gleiser, 2017a). Gleiser’s use of logos throughout his different articles has been effective without becoming cumbersome and boring to read like other science