Saunders Rhetorical Analysis

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Saunders also conveys how business marketing tactics breed cruelty and vanity in society’s elites. The lack of ethics fuels a sense of superiority in product users through brutal subjugation of those who don’t use them. In this society, violent imagery is commonplace and immoral behavior is encouraged to sell products. Society pardons characters like Kevin for their actions because they are winners who are propagating the consumerist message (they help sell the product). This vindication is further illustrated in the third vignette when an orange’s polite questioning of a Slap-of-Wack bar is answered by violent stabbing. The abusive interaction is summarized as a “wacky” occurrence by a corny slogan, debasing the orange’s pain. The “two evil

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