In this world of advanced technology where people are connected to the internet like neurons are connected in a giant brain. The television has become the spotlight technology in today’s generation. Generation after generation people are evolving and getting more advanced, so has the way producers are using television as a source to persuade the audience. Especially, reality show directors use every information they possibly can about the contestants to make their show popular in the culture. The reality television impacts the world in a negative way.
Television has always remained a big source of entertainment for everyone. People young or old, boys or girls; all love to watch television programs. They watch the channels of their choice and the programs that suit their moods. Every medium of entertainment influence the health and psychology of the society and TV is no exception. There are certain allegations against TV that people have stopped taking interest in the world around them because of Television programs.
CHAPTER I INTRODUCTION The television set has become a key member of the family, the one who tells most of the stories most of the time… (Gerbner, Gross, Morgan, & Signorielli, 1980, p. 14) “Television has become as much a part of existence as the rise of the sun and the draw of gravity (Fowles, 1992, p. 32).” Albeit the constant innovation in technology and the advent of new media, television has maintained its dominant positioning among the channels utilized by the society. The pervasive characteristic of the medium has since been associated with the power to influence audiences of varying profiles, with the broadest range. Influencing audience is easier for television as compared to other media because it provides a complete audio and visual experience for the audience. The massive potential of television is confronted with expectations from different concerned stakeholders of the medium. This dominant medium, should be able to initiate beneficial effects and positive reinforcement among its audience (Gigli, 2004).
Currently the youth being taught, they are very much attentive of the false affirmations completed by the promoters in the TV publicizing. The impact of sponsoring relies upon the different workings like to what extent do the watch, the age, identity, the presentation and their debates about these TV ads with their folks. Publicizes aids both the sponsors and in addition the consumers. It gives data about the existing and in accumulation new items in the market to the customers. It enables the sponsors to focus on the correct group of observers through sponsoring (S John Gabriel, August 2006).
However, he also presented the evidence that the blame is not only on producers and writers. The viewers are also responsible for their actions. He states that influence of TV shows is complex and indirect. He is confident that many of the ill effects that exist today are not related to the television. The source was helpful.
TV, as a traditional competitive battlefield for brands, offers engagement, impact through sound, pictures and motion, the ability to reach all target groups quickly, and 'talkability ' (Green, 2014) (Cools, 2014). In fact, the digitalisation of TV has had little effect on consumers’ preference to view live television, according to a study by the BBC (Green, 2014). Consumers plan and live their lives around TV schedule structures such as the news or major programming events like matches, season openers and the like. Therefore, the participation of consumers in live television viewing is still an important part of our cultural mindset. TV offers the greatest possibility for creative advertising.
Drawing from this model we deduce that people watch television because it offers them culturally rich messages. Therefore, according to this theory people will choose to watch television depending on the content that is aired. This means that people will have a preference for channels that air content that they can relate
The writer is saying that TV programs tend to be fast-paced, supply detailed pictures and sound, which eventually disrupts viewers’ creative thoughts. There is a certain degree of truth in this statement, but the latest researches are telling us something completely different. According to the result of Korean Society for Journalism and Communication Studies’ research, viewers actively integrate their everyday world, including mass media, into the world of spirit. In order to symbolize their ego, express the sensorial experience, or read something into their personal experiences, they use the mass media as a tool. With the information they gain from TV, viewers design their own story, think earnestly about present and future, and judge the given information with their own sense.
When television first came to people’s life, not every family can afford it. So once a family buy the television, it means that they are rich. Television is a symbol of wealth. And with the advanced technology development, television has developed from black and white to color sets. At that time, family that can buy color set was even wealthier.
There has been a lot of technological progression throughout the years. The technological progression during 1900-1959 and 1960-today, which is better? That is a loaded question, but obviously the 1900-1959 era has had a lot more progression. For example, the tv, “Few inventions have had as much effect on contemporary American society as television” (History of Television). The first electronic tv was demonstrated in San Francisco on Sept. 7, 1927, it was created by Philo Taylor Farnsworth, a 21-year-old inventor.