The marketing of products and ideas influence all people 's lives and has been a part of the human experience for thousands of years. This marketing can take on a number of different forms, but one of the most common forms is propaganda. According to Fleming, propaganda is the use of specific "techniques to influence thinking in whatever direction" the author wants and in most cases to "sell" an idea or product (3). Two of the earliest accounts of this popular marketing method, in Western Hemisphere, come for the letters and reports of both Christopher Columbus and John Smith. Both of which tried to marketed the newly discovered and settled North American continent.
Identity has dependably been a mainstream exploration subject for different orders, for example, sociology, theory, humanism, human geology and anthropology in the last couple of decades. Although, urbanization and globalization forms, which have brought about a fast change on our surroundings and environment, have brought the idea of identity on the farmework of planners and experst in the most recent couple of decades. The concept of identity has a wide connection. The term is more regular in sociologies and it has been utilized
In today’s changing world, technology has influenced most everyone. In this new age, many different opinions and controversies have risen. Foreign Affairs, a novel by Alison Lurie, uses fictional characters and events to create ideas, illustrated in the novel, that compel the reader to think about common societal issues and their causes. Foreign Affairs uses characters’ ideas on tourism and emphasis on societal norms and the characters’ opinions of them as a catalyst to nudge the reader into thought about common issues in society. Virginia (Vinnie) Miner, an advanced professor at Corinth University, illustrates societal behaviors and their impact on her.
This aspect of the practice is referred to as the pastiche while it is taking a subjective aspect of the globe with the identification of art. It further reflects the endless process of implications with the signs of certain meanings. It can be said that the postmodernism is known for demonstrating the perception of the globe, art and time as the defected one (Weston, et al., 2015; Petridis,
Critical theory: This paradigm shows that reality can be changed through human intervention and research. According to McCarthy, 1991, “Critical theory is a broad tradition based upon the use of the critique as a method of investigation”. This social theory whether worked in an educational research, literature, philosophy, art and business is very important to change the world’s view. It is a form of rationalism. Rationalism is a sort of thought in which a society thinks and transforms the environment.
People will hence look up to western culture and slowly forget their own culture traditions. Sen (2002) argues that “globalization is often seen as global Westernization and it is a marvellous contribution of Western civilization to the world”. As Western countries are usually the trendsetters, people would tend to be inclined towards them to keep up with the times. This can be seen from the spreading of popular culture such as MTV, rap music and Hollywood music. Another example would be in India.
This issue is constituted by the emphasis on the visual and visual metaphors in Western culture as well as the disjointed way that bodily touch is discussed in different disciplines (Paterson 2009:766). There is also a general gap with regard to the reflexive learning through the bodily sensations and responses that occur unavoidably as part of experiences within different special contexts (Crang 2003:499). In order for a sensory experience to be analyzed culturally, it must be communicable to some degree. According to Laura Marks, all proximal sense perceptions are exceedingly educational. If one observes the cultivation of sense knowledge throughout cultures, as well as multisensory skills like auto mechanics, Thai cooking, perfumery, the educational qualities of the proximal senses are immanent.
This new perspective on the study of translation challenges the current traditional way of thinking by investigating translation as a social and cultural practice. By abandoning the conventional ideas of fidelity, equivalence and correspondence as the exclusive determinants of textual production and representation “[t]ranslators are told that in order to do their work correctly they must understand the culture of the original text, that texts are ‘embedded’ in a culture.” (Simon, 1996: 130) Translation is no longer considered a simple transfer of a source text into a target text, but rather a procedure tightly dependent on the factors through which a textual production occurs, as well as the factors regarding the social, racial, political and cultural background of the translator. Bassnett (2005: 398) reinforces the argument of translation being far more than a simple activity by stating
International relation is a subject that covers all main branches of social, economics and politics. History, law, economic, geography, sociology and political sciences are taught in the subject of international relation. IR is the combination of a number of subjects, so that the students can have information about all of these subjects. “The field of IR emerged at the beginning of 20th century largely in the west and in particular in the united states as the country grew in power and influence. In the west the field flourished as the result of a number of factors, a growing demand to find less dangerous and more effective means of conducting relations between peoples, societies, government and economies; a surge of writing and research inspired by the belief that the systematic observation and inquiry could dispel ignorance and serve human betterment.” (www.britannica.com) It develops critical thinking skill of person to analyze different latest issues.
2.3.1 Global brand situation in Saudi Arabia The issue of global brand presence in Saudi Arabia was reviewed by Assad (2007). The research established that both local and global factors had a crucial role to play in consumerism in Saudi Arabia. Some of the issues that have promoted the growth of the lifestyle of Western consumerism in the country include proliferation of the shopping centre, urbanization, and manipulative advertising. This is an indicator of the existence of a strong relationship between the market in Saudi Arabia and global presence in the state. It was also established that these issues have a bigger impact on the younger than the older generation.