Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable
Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us. Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend
Introduction First of all, critical theory is created with the purpose of understanding the society better and to find out the issues and problems that currently occur in the society. Critical theory was first developed by a group of sociologists at the University of Frankfurt in Germany who called themselves as The Frankfurt School. According to Max Horkheimer, Director of the Frankfurt School's Institute for Social Research, a critical theory has to have three characteristics ut has to be explanatory