By comparing these two advertisements we see that both of them are trying to portray women’s empowerment in a way through choices; “My choice” talks of women’s sexual agency which allows her to take informed choices and “Tanishq Remarriage” talks of the choice of getting remarried. But both of them fail to actually convey the true values of feminism that gets lost in convoluted portrayals and skewed visions. Although some parts of these respective advertisements are progressive
Introduction The Indian Gems and Jewellery Industry is the back bone of the economy by being one of the contributions towards the export led growth of India. The industry has gained global popularity because of its talented craftsmen, its superior practices in cutting and polishing fine diamonds and precious stones and its cost-efficiencies. The two major segments of the industry are gold jewellery (covers around 80% of the jewellery market) and diamonds. India is one of the world 's largest manufacturers
INTRODUCTION Blue is for boys. Pink is for girls. Boys don’t cry. Don’t be such a girl. Today, gender roles are shifting. The influence of media is growing. New identities are being carved. Vital statistics are being rewritten. Gender is a culturally constructed factor that refers to the behaviours and attitudes a particular society expects from males and females, depending on their biological sex. Media through its messages, have played and continues to play an important part in the forming