The Chinese tech and internet browser giant unveiled a paid tier to its extant Ernie Bot to compete with both local rivals as well as the globally famous ChatGPT. The firm also announced the launch of Ernie Bot 4.0, which is Baidu’s latest enhancement in the series of chatbots it has launched to tap into growing local demand for AI and ML. The launch is significant as global rivalries in the AI market are steadily growing and indicate the rising number of Chinese chatbot options as the nation bids to compete with the United States in the domain. Ernie’s earlier versions were launched in the opening months of 2023 to a receptive local market, with several enterprise clients signing up for Baidu’s newly launched LLM services. 

With the launch of the paid version of Baidu’s AI chatbot, extant customers can access better features and greater capabilities, allowing them to unlock the true potential of the AI framework. With improved capabilities and better contextual understanding, the paid version of Ernie is claimed to be better than ChatGPT in certain aspects by the firm’s CEO Robin Li Yanhong. Since the number of alternatives to ChatGPT is steadily growing, the potential for Ernie 4.0 is extensive. The further sections of this article delve deeper into various aspects of Baidu AI’s latest release and its paid subscription options.

Key Features of Baidu’s Ernie 4.0

A digital representation of an AI chatbot floating above a cell phone

Baidu’s Ernie 4.0 is a major upgrade with respect to the former versions of the chatbot.

Ernie Bot 4.0 features Baidu’s latest language model in its continuing series of LLMs that it has offered to both enterprise clients as well as free users. Now that the paid subscription for Baidu’s AI services is available, Ernie Bot 4.0 will be exclusive to subscribers. However, earlier versions such as Ernie Bot 3.5 will continue to be functional for free users. Like its predecessors, Ernie 4.0 has been trained in both Chinese and English, with greater proficiency and emphasis on the former. The latest version might turn out to be a capable ChatGPT alternative for Chinese users since its improvements feature major revamps such as intent interpretation, making sense of out-of-context phrases and statements, as well as implied meanings within sentences. The linguistic capabilities of the LLM have been improved majorly to support corporate functionalities such as drafting emails and creating PowerPoint presentations, which have been a key functionality in the chatbot’s skillset as mentioned by the company’s head. 

The generative capabilities of Ernie have also been upgraded, with the speed of creating legible images and videos as well as AI writing having been improved considerably when compared to its predecessor versions. This also goes a long way toward projecting Ernie Bot as a potent multimodal alternative to ChatGPT and its numerous functionalities. Apart from these attributes, Baidu’s AI chatbot also has better memory and advanced reasoning capabilities, much like its Western counterpart—GPT4. It can process complex mathematical problems and also recall old prompts and user requests. The paid LLM has numerous features that were formerly challenging to the engineers behind Ernie; however, the recent upgrade has set right most of the earlier concerns, garnering more attention from a rich AI market in China.

Baidu’s Ernie Subscription and Other Details

A man using AI on his laptop

The arrival of global AI chatbots has important economic implications.

Baidu’s AI subscription is priced lower than the ChatGPT Plus service, which is pegged at $20 a month currently. The Chinese firm, on the other hand, has quoted a price of 59.9 Yuan ($8.20) a month, alongside a discounted rate of 49.9 Yuan ($6.88) for users that opt for the auto-renewal option on the service. The subscription will allow users to ask the chatbot up to 100 questions every 3 hours. Baidu AI at large has also become vastly popular and is competing stiffly with other local competitors such as Alibaba’s Tongyi Qianwen, which was also unveiled earlier this year to the larger public. Moreover, other Chinese tech giants such as Tencent have also launched their own chatbots in recent times, making Baidu’s release significant even from a commercial standpoint. The services were launched to the general public on November 1, 2023, allowing Baidu users to access better features and AI capabilities. 

Apart from competition with rival firms, offering a paid subscription option also allows firms like Baidu to monetize their long-term investments in AI technologies. The corporate demand for capable LLMs has already been on a steady rise, with numerous firms looking to maximize productivity and revamp extant systems in time for the impending AI transformation. Moreover, the support offered by Baidu’s Ernie Bot to external plugins is also a useful element that promotes broad applications on a commercial scale. Firms like Baidu have invested heavily in deep learning and in creating advanced neural networks, so introducing subscription options provides these firms with the opportunity to further enhance their prospects of sustaining their continued research and development in the same domain.

What the Future Holds for Baidu’s Ernie and Other International ChatGPT Alternatives

A desktop screen displaying the word “AI”

Baidu has created a large user base for its AI offerings.

The number of Chinese AI firms has been on a steady rise ever since the launch of ChatGPT. Given that AI is a key determining factor in the technology industry, more nations want to jump on the bandwagon to ensure they don’t get left behind in the ongoing digital renaissance. With firms like Baidu offering purchase tiers and subscription plans to its customers for its service, it is an indication that the company has progressed to a stage where it developed its LLM enough that it trusts the product to work in the open market. Other competing firms, too, have done the same. However, the road for Chinese AI firms has not been easy, given that the Chinese government has been fairly stringent in regulating AI in the country. Regardless, chatbots like Baidu AI will soon grow to become prominent names globally as their traffic progressively increases.

 

FAQs

1. What is the latest version of Baidu’s Ernie?

Ernie Bot 4.0 is the latest iteration of Baidu’s advanced LLMs. It features a vast array of improvements and features that set it apart from its predecessors. These include aspects such as enhanced image generation speed alongside better AI writing capabilities.

2. What is the cost of Baidu’s Ernie 4.0?

Ernie Bot 4.0 is priced at 59.9 Yuan a month, which is approximately $8.20. The price is discounted for members with an autopay subscription, with the price pegged at 49.9 Yuan or $6.88 a month. 

3. Is Baidu’s Ernie the only ChatGPT alternative in China?

No, there exist numerous AI firms that have launched their respective LLMs and have released them to the domestic market. Firms like Alibaba, Tencent, SenseTime, and ByteDance have also launched their own AI chatbot alternatives.