““Now, market research studies have found nearly half of today’s 6- to 9-year-olds are already using lipsticks or lip gloss. Walmart launched a makeup line just for girls 8 to 12. Abercrombie and Fitch marketed a padded push-up bikini top for 8-year-olds. It’s easy to slam pageants, but maybe that’s because no one wants to deal with the bigger picture, which is the day-to-day sexualization of all our daughters.”” stated by Peggy Orenstein, an author and journalist in the article “Toddlers in Tiaras.” In other words, it is easy to aim at those young girls who participate in pageants and label them as being sexualized because of the time they are dolled up with makeup, fancy dresses, and big hairs. For that reason, we do not often think of all the other young girls.
In contrast to past gender stereotypes, they argue that girls should be strong, independent, and intelligent. Orenstein takes a second wave feminism approach, meaning females are just as capable as males. She references how she commonly writes about feminism and warning parents of a “preoccupation of body and beauty” in order to pull for a change in society (327). The beauty standards give women an impossible set of goals deterring their confidence. In addition to unrealistic standards, Orenstein is alarmed by the growing popularity of princesses because she views them as “retrograde role models” (329).
Although these works express similar concerns, they are presented very differently. “Losing Bodies” was written to inform the public of the global crisis regarding women’s bodies. Whereas “Kinky” was written in a more satirical manner, using Barbie, a popular figure regarded as a model of femininity, to address our culture’s
Some meanings are considered to be very easily found and the audience decodes the meaning of the movie the way it’s suppose to be. Stuart Hall calls this the hegemonic position out of his three hypothetical positions. In Mean Girls, the movie uses many female stereotypical scenes that show what color women should like or how women should look and dress. The famous saying “On Wednesdays we wear pink” implies that girls love the color pink. In Stuart Hall’s essay, Hall said, “ Certain codes may, of course be so widely distributed in a specific language community or culture, and be learned at so early an age…” (Hall:2005, 481).
Barbies are always very pretty and this sets a standard for what girls should look like. In some sense, it brainwashes girls as they begin to determine what is pretty and what is not from a very young age. It doesn’t stop there however, even into adulthood women have begun getting plastic surgery to fulfil their vision of beauty. When the girl cuts off her nose and her legs she isn’t physically cutting them off. She has gone to a plastic surgeon to have her nose “fixed.” To remove the weight of her legs she may have used extreme forms of diet and exercise.
It may also lead to jealousy of one another or hatred from someone else, because they think of someone being “better than others.” For example, “…I worry these girls are just doing it because they are being ordered to do so…”, Nancy Irwain (Toddlers in Tiara, 493). Nancy is just stating what she thinks, this is the perfect example of stereotyping someone. Unfortunately, she is stereotyping little girls that play a role in pageants. Maybe the children actually enjoy doing the pageants and the parents do it because of that. That is the perfect way to explain how stereotyping works.
It has been noted that the body size of women portrayed in mass media has been steadily getting smaller (Park 2005). There are particular messages associated in the manner body weight is showcased in media; media celebrities are viewed as the epitome of success and social desirability. Their body and beauty have often been associated with their success chart. This phenomena is apparent in thin-ideal media. The word “thin-ideal media” refers to media that contains noticeably thin female characters, which is likely seen in fashion magazines and television programs.
The findings of this study indicate that body image-related messages, especially those concerning beauty and thinness, are prevalent in the examined Disney films. Physical appearance is noticeably prioritized over other attributes of characters. It is seen that the dominant source of female beauty is physical attractiveness, specifically thinness. Characters beauty in the movies tends to be associated with goodness whereas unattractive features tend to be associated with evil. This concludes that the embodiment of the “thin ideal” throughout mass media is proven to be prevalent starting at a very young age for women.
Since children are so malleable and absorb most of their information from their environment they believe that the gender roles are set in stone, any deviations from the “norm” leads to children being shamed or looked at skeptically. Thus, Society tells young girls that being pretty, wearing pink, and glitter are what girls like may have led to the explosion of the girlie-girl culture. Furthermore, to young children being confused for the opposite sex may seem like the end of the world so these young girls continually participate in the girlie-girl culture, not knowing that their participation can shape their subconscious associations between some of the features of the culture and their femininity. Conclusively, Cinderella Ate My Daughter contributes insights on gender roles and the negative effects that the subconscious associations between certain behaviors and their gender can have on a child. However, I believe that this book offers the idea that external influences like the girlie-girl culture are powerful and currently overwhelming, but a child’s gender role is socially determined and a child’s gender does not, and should not, automatically
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
In the article, George clearly shows how in society younger girls are shifting towards dressing more provocatively from marketers introducing them to sexual trends. Although George uses generalized ideas and doesn’t seem to have a strong voice on the topic of girls being dressed more sexually, her goal to raise awareness is effectively presented by constructing a common ground with the readers, and allowing the readers to critically think about the problem by providing contradictions. In the article, George begins by saying how provocative clothing is becoming more popular with little girls in schools, and how school officials have had to change the dress code due to
She is an example of a celebrity boasting a plethora of accomplishments including motherhood, success as an actress and in claiming multiple industry awards. This is a repeated theme in all 6 covers. The portrayal of women in this way can lead to slow self esteem, eating disorders, depression and unhealthy sexual development. Not only that, but an individual may believe that they must conform to these particular appearances and
Since this is this case young women traditionally look to media as a way to gauge how they should act, what they should be wear and what they should look like. Young women are aware of the fact that the images and videos that are seen through the media are often doctored and idealize thin body images; however because media is ever present adolescent girls tend to give into the thin-ideal as normative and realistic representations of the female body, resulting in negative effects of exposure and reinforcement of thin-ideal standards as frequently aired in Western media (Harrison, 2000; López-Guimerà et al., 2010). Some experts argue that many of the studies done on media are inconsistent because in certain instances the thin-body ideal that is present in advertisements could induce negative perceptions of the body and in other cases there is little to no effect on the individual. This is the case because there are a variety of different factors that can affect body image and self-esteem that make some individuals more susceptive to having issues such as age, body weight along with peer and parental support and interaction to name a few. The results of a study conducted by Mike Featherstone a sociologist and professor at the University of London have shown that “an individual’s susceptibility to having negative body image issues reflects the extent
The article, "Understanding Sexual Objectification: A Comprehensive Approach Toward Media Exposure and Girls ' Internalization of Beauty Ideals, Self-Objectification, And Body Surveillance," provides a diagram of the cycle of objectifying media and the reaction by female consumers. Sexually objectifying media is broadcast and leads to body surveillance, self-objectification, and the internalization of body ideals designed by fashion media. When people internalize ideas of how an individual’s body should look like according to the media, it becomes ingrained in them to the point that they might never be satisfied with their own body image. This leads to body dissatisfaction and further emphasis on developing unsafe habits of becoming a replica of the thinner, and photoshopped, models in the fashion and beauty magazines (Vandenbosch, 873).
Due to the increasing focus on women’s bodies, is it any wonder that young girls experience body dysmorphia? Studies of body image have established that girls as young as 6 to 7 years of age desire a thinner, ideal body. In many cases this is due to the portrayal of women in the media that children are excessively exposed to. This comes in varying mediums such as film, television and music videos, portraying women negatively as sexual objects of the male gaze, an aspect that has become normalized in today’s society. Girls grow up to believe that they have to be attractive to attract the attention of a man.