The Opportunity Unique Vintage (UV), which sells vintage-inspired clothing online and in a retail store, found itself in a perfect storm of opportunity. When vintage swim styles emerged as a hot trend, the company found itself competing against new – and much larger – retailers for the most valuable real estate on Search Engine Results Pages (SERPs). To prepare for the swimwear sales peak, which occurs in springtime, Courtney Lear Wallace, Director of Digital Marketing & Ecommerce at UV, and her digital agency, EXCLUSIVE, launched a plan well ahead of the 2017 season to optimize key product pages and win coveted SERP real estate. While the team maintained organic rank for crucial topics, UV’s swimwear pages experienced a 10% decrease in organic traffic compared to the same period in 2016. Changes to the Google SERP – Google 4-pack ads, specifically – pushed organic listings for high-performing keywords below the fold. The Solution UV and EXCLUSIVE turned to BrightEdge Intent Signal to increase site traffic and revenue during its most critical shopping season. …show more content…
Analyzed this PPC keyword group using BrightEdge Intent Signal to see which keywords had organic listings above the fold and whether UV content pages ranked above the fold for those keywords. In minutes, Intent Signal categorized the keywords into four groups: Defend, Optimize, Create, and Collaborate. Defend means that both the keyword and its corresponding UV content page have organic web listing above the fold on the SERP. Optimize means that the keyword has organic listing above the fold, and the UV content page is just below the fold, but within “striking distance” Create means that the keyword has organic listing above the fold, but has no related content page that ranks within the top 100 spots on the SERP. Collaborate means that the keyword does not have any organic listing above the fold. This robust reporting made it possible for UV to prioritize its PPC optimization
Now with Google listing immediately related articles and information related to the search, more to time is available to evaluate the information. Google helps save time by not having to search for answers in hundreds or thousands of pages in periodicals, newspapers and
Old Spice Marketing is a vital component for making sales in the business industry, which dictates a company’s success. Old Spice, an American brand that sells male grooming products, has been around for multiple generations and manages to advertise their products splendidly. Throughout Old Spice’s presence, advertisements have evolved, altering persuasive techniques and fallacious reasoning. Changes in Old Spice’s advertisements makes it more effective, producing more sales.
In Google’s World, the world we enter when we go online, there’s little place for the fuzziness of contemplation (Carr). In the article, Carr writes how Google is developing “the perfect search engine,” that has the ability to “understands exactly what you mean and gives you back exactly what you want” (Carr). The groundworks of this is seen in online advertising. After browsing over or looking something up, what pops up to the side of most every page, later on, is an advertisement for an article or product related to what was previously viewed. They know that if it’s seen in multiple places we are more likely to view and/or buy an item.
Figure 3 shows the “Project News” page on the website displaying information about the business’ intentions, the home page features a quote about architecture and a statement informing the visitors that the website is currently under construction. Andrew believes promotion is one of the businesses weaknesses and could be improved on in the
Advertisers linked products with qualities associated with the modern era and more at the
Hence, making such an item available always is a good way of ensuring customer’s needs are fulfilled, which is essential in realizing customer satisfaction. The company’s use of social media impacts on it by driving traffic to the stores and the website for sport products such as athletic apparel, leisure apparel, sporting equipment and sports gear. This serves the company by increasing the sales and profit margins, which is essential for a healthy financial position. The company appeals to the customers by use of gift cards, discounts and prize-winnings to encourage them to make purchases from its stores (Dunham’s Sports,
Leveraging Expertise to Improve Your Urgent Care PPC Campaigns Conclusion Introduction When it comes to urgent care marketing, having a strong online presence is essential. With many patients turning to the internet to find the nearest medical center, it's important to implement effective healthcare digital marketing strategies to stand out from the competition. Utilizing urgent care PPC services offered by healthcare providers can help increase your website's traffic, target the right audience, and improve the likelihood of patients selecting your center. It is an effective way to build awareness and grow your healthcare practice. 1.
E-Commerce: Online sales play a large role in Lululemon’s, and it is continuing towards an upward trend (Keyes, 2017) 3). Fast growing male sector: Despite only accounting for a small percentage of its total sales, its male apparel has seen strong growth and potential. Its management hopes that men’s sales will reach one billion or 25% of total revenues by 2020 (Bhattacharjee, 2017). 4). Community Events: Events such as the renowned Seawheeze marathon, helps the brand spread its “lifestyle” image and retain consumer loyalty.
Foresquare has contributed to the success of Luke’s Lobester as it has allowed the merchant to connect with their customers. Foresquare allows the company to attract customers, categorize their customers through various demographics, offer rewards and discounts to loyal customers, analyze customer check-ins and arrival times and gather information about peek business hours. Social media networking platforms allow businessesm like Luke’s Lobester to gain popularity and attract loyal customers. 2. Holden and Coniff have shunned traditional advertising as it seems to be outdated.
This would rank Amazon higher than the blog. Once they had installed this new ranking system they did not realize how big of a step ahead of everyone else that they had taken. On all of the other search engines, they only looked for text. They had never considered a page rank. This means that they would come up with results that were irrelevant to the search.
Considering the rapid growth of Amazon’s product categories, showrooming warehouse becomes an even greater threat. Page speed is one of the focuses for Amazon success factor. Opportunities on the loading time for the Costco page can have a large impact in user experience and sales. Costco search bar will have a significant impact on the user to find their desired product the more likely that the user will purchase (Oxford, 2013).
Amazon’s major guide has been its strategy for low cost and effective innovations gaining advantage over its competitors. Amazon’s established strategies can be deemed suitable and successful and thus making it dominating player in the market. This dominance may very well continue as Amazon explores new innovative products and
It has over 1 million active shops and more than 60 million unique visitors every month. While Amazon and Ebay users go to the website to buy a standardized item, Etsy knew it right off the bat that its users come to explore, discover, and purchase new and novel products. To encourage this behavior, Etsy knew it needed to show fascinating items to viewers, to customize the client venture in a manner that the users view the products, which reverberate with
Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products that address market needs: Retail
Well designed and executed promotion can be a very effective way to become h customer loyal and to differentiate a