(Wahba, Phil) Advantages for an Amazon Customer Amazon adds value for money for the customer. The business model of Amazon ensures that the product is available for the customer at the best possible price. The fast shipping strategies also ensure customer satisfaction. These aspects offer an excellent value proposition to the customer. Since Amazon is present globally and is successfully into business for a long time period, the strategies of Amazon are sustainable.
The components of this marketing mix enable competitiveness and international growth while Amazon.com Inc. innovates its services. Amazon.com Inc.’s Products (Product Mix) In this component of the marketing mix, Amazon’s products or product mix is considered. As the top player in the online retail industry, the company offers a wide selection of products. Such a product mix supports Amazon.com Inc.’s mission statement and vision statement. Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products that address market needs: Retail
According to Barney (1991), a firm can be said to possess competitive advantage when it achieves superior performance over its competitors by implementing a value-creating strategy that is not simultaneously being implemented by a competitor. TJ is Barney differentiates simple competitive advantage from sustainable competitive advantage, which is more durable because existing or future competitors cannot duplicate the benefits of the company’s strategy. Recommendations and
Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d). However, Amazon has advanced websites and high brand recognition that other competitors may not reach its level.
Due to the abundant businesses it makes competition intense. Amazon.com competes directly with big firms such as Barnes and Noble and EBay and some smaller firms. The threat of new entrants that are able to compete with Amazon.com is low. The strong brand image of Amazon should be an advantage in any price
Verizon’s mission statement is known as the Verizon Credo. The Verizon Credo is a set of principles that describes their culture of integrity, respect, performance excellence and accountability ("Our Culture"). The Credo is a blueprint that directs Verizon to live up to the highest standards possible when serving their customers, shareowners, communities and each other ("Our Culture"). Verizon prides themselves on high-quality service. They list in their Credo that superior customer service is a number one priority to provide services that are of quality and is reliable.
Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.
Impact: What value a product would augment better than the competitors and how a product is facilitating the target market better than the alternatives. Proof: It is the endorsement that a specific product has delivered specific values in the most cost effective manner to gain customer satisfaction. Cost: It is the value a customer is expecting to get from a product paying a certain amount of money. Customer compares the value of the product with the cost that they have to pay and evaluate whether it delivers what is expected or not? Dimensions of Value proposition from company’s perspective are Value Creation: The basic step where the idea of value specification is presented and processed.
On the other hand, not much to look at the manufacturing that narrow profit if it contains the following appearance: high risk of fresh entrants and substitute goods, strong bargaining power of sellers also strong power of purchases, high strength of struggle between manufacturing challenger, moreover unavailable of matching goods or services. According to the five competitive forces of Michael Porters that help in detailing the study of an industry’s competitive network, SWOT analysis is a beneficial strategy for any industry, it focuses on when a business should go or not to go for example, a new product, a new branch, opening a new market etc.…. It is also calculate the potential of
This deals with a customers’ perception that a product or service they are buying provides them with a higher value than a competitor. Superior quality can be broken down into two kinds of attributes: quality as excellence and quality as reliability. A customers’ perspective of quality as excellence would be that they want a product or service that provides features and a level of service that has no comparison. With regard to quality as excellence, if customers perceive that the products design, features, and functions are better than everyone else, then they would be more likely to buy their product. Higher quality products allow for a higher sense of value provided to the customer.