Value Proposition Of Fitbit

Advertisements are an integral part of everyday life; we see them so often that we have become immune to their presence. We see advertisements while driving on the highway, watching TV, or just simply listening to the radio. As a matter of fact, the clothes that we wear on a daily basis are advertisements of the product that we have purchased. Companies understand that in order to sell their product, they must make the product appeal to several different types of consumers. These companies use market segmentation in order to cater to different consumers. Market segmentation is the process by which companies divide a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known

When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011).

The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention.

Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements. It is the process of splitting the customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same,

This means getting the price so the customer is satisfied with the price and then will go out and buy the product and distributing the brand to the right location using appropriate method to do so.

In efforts to help the demographic group Fitbay could quickly find the correct stores to shop at by changing their distribution strategy, so generation X time is efficiently used. Fitbay could target this group through their workplace and social activities where they would be most interested in this product. Also, Fitbay could target baby boomers by altering their distribution strategy to fitness gyms and active areas in the community. Moreover, to attract seniors Fitbay could change their promotional strategy by altering their online strategy to the television by providing the same survey on the television with a call back number and subsequently, mail them the recommendations.

The return on companies developing a globally recognizable pricing capability is very high. Companies recognising this can easily set prices that will maximise revenues & market share along with increasing profits and delivering sustained competitive

Fitbit HR is one of the popular wearable devices in the market today. It has the ability to keep you connected with yourself and keep track of your body activity using smart sensors.

Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business.

The company Fast Retailing Co., Ltd was found and established on 1 May 1963 in Japan by Tadashi Yanai. Presently, they have launched several apparel and lifestyle brand of UNIQLO, GU, Theory, Comptoir des Cotonniers, Princesse tam.tam and J Brand.

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation.

Carrefour had to segment their customers because they had different needs, behaviors, and preferences; therefore, it was difficult for the company to meet every consumer’s personal characteristics (Wedel and Kamakura 2012, p. 6). Carrefour also had to segment their customers because they needed to come up with a marketing mix that will help the firm meet the needs its customers in their target market. Market segmentation refers to the division of a market into segments that are identifiable and similar. These segments refer to a group of people or organizations that have one or more features in common, which prompts to have same product tastes and needs. According to Wedel and Kamakura (2012, p. 6-7), market segmentation is important because it helps the organization to use their resources efficiently and make better strategic decisions. For instance, Carrefour will not waste their resources on advertising because they have already identified a specialized market for their fruits. Market segmentation helps the company to serve better their customers and attracts more; thus, helps in gaining competitive advantage. Lastly, market segmentation helps organizations to create a sustainable customer relationship, which contributes to increasing their loyalty. It is because it allows the firm to provide products that satisfy customer needs and preference and they can cater for their changing pattern of behavior over time.

All companies, regardless of the industry they belong to; in order to thrive they have to successfully conduct customer segmentation. In other words, they need to divide their potential customers into groups that share common characteristics, needs, etc. More specifically, the consumers can be either

The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

Healthier lifestyle is adapting throughout the world now days. Best physical activities, conscious upon healthy eating, making it incorporate to each other. While work out, people are more into use of technology to monitor their heartbeats and to check over calories burned. Moreover, they maintain manually written records, their readings to track about the level they are going good which they calculate through heat rate monitor.