The first years profit is estimated to be slight but the trend is about to change on the second year and Gusto will be a profitable enterprise. It will be well affordable to all people, but because of the fresh and better ingredients than used in traditional fast food restaurants, Gusto will not directly compete with price but more with price-quality correlation as a newcomer on the food market and a “market tester” position. In depth, cashier reports all transactions to supervisor and supervisor reports summarized version to general manager. All the employees do their job according to short and long-term goals set by general manager. 4.4 Customer Service As we cannot set this department as a separate one for new business, we have a good idea to replace.
Customer satisfaction : Always we put in mind our customer needs and wants, because this what is each costumer is looking for, but sometime this is not easy because costumer always looking for low price and high quality, and good managers can balanced the amount of performance and make costumer satisfy . Time and the atmosphere of the restaurant will influenced the customer satisfy, because all customers looking for good service in the exact time, as well as the quality of the food and the service provide. Capacity planning : how successful restaurant use of resources to produce satisfactory goods and services to customers and to achieve success, for exam bale the size of the restaurant and the number of chairs, also the number of meals and drinks that have been served per a day. Location : one of the most important factors is where the restaurant would be, because always the good location will attract the costumer, for example restaurant in the down town during the weekend will have large number of customers, because people will be around this area by a lot of numbers, most of restaurants in these areas get high profit if
Objective: To identify the benefits of using an information sytem for the restaurant, also to know the obstacles of information system application. Summary: The information system become a very important component to the success of businesses and organizations in today’s generation, almost every company use information systems to develop their businesses to be more modern and more easily accessible to the customer and investors, thus making the business more easier to run. There are usually problems for a fast food restaurant if they don’t use information system.The problems such as: 1. The foods that are being taken does not match the order and the queue number. 2.
Jobs also affect a person 's purchases of goods and services purchased. For example, construction workers often buy lunch from the catering to come to work. Executive officer, bought lunch from a full-service restaurant, while office workers bring food from home or purchased from fast food restaurants nearby (Kotler, Bowen, Makens, 2003, p. 207). For example someone who is busy working and student busy with his task less fond of the dishes that will be cooked as a waste of time. Therefore, these people will always pay a visit to a fast food restaurant like Bapple to a donut that is able to meet their favorite flavors.
This strategy essentially gives firms an advantage as the customers form the basis of the firm’s profitability. Matey, (2016) stated that a customer-driven marketing strategy focuses on meeting the needs of the customers and examines how the products or services can meet those needs. The six important components as mentioned throughout this essay which are: repeat buyers, higher prices, loyalty in crisis, word of mouth, one-stop shopping and new product innovation (appendix 1) all contribute to providing profits, corporate performance, and growth allowing a firm to obtain a competitive advantage over another. While all the factors highlighted in appendix 1 are needed the most important which marketers are highly concerned with is customer satisfaction; this firstly provides the foundation to all the supporting components. While targeting different sectors of the market through marketing research will create value it will also enhance the product and make it more marketable.
For Express SA restaurant the size of the restaurant is the main priority because most of the space will be needed as customers will be consuming what they have bought, the restaurant will require medium to larger space. On market growth (Bolon, 1988:23) says, “Retail organisation can grow in one of four ways: acquisition, renovation, expansion, or combination of any of these methods”. For Express SA restaurant the restaurant will go with renovation and expansion as it will be impossible for us to use acquisition method as starters, due to the fact that on acquisition we will be obliged to buy other businesses part or whole of their target market in order to claim ownership of the target firm. Seasonality: Matt Blumberg (2015) on dictionary of business terms defines seasonality as, “variations in business or economic activities that recur with regularity as the result of changes in climate, holidays, and vacations”. On this aspect Express SA restaurant will have variations in terms of food offered on the menu because of changing season of
We prepare our food with in season ingredients and we try our best to make everything from scratch from the salad dressings to the marination sauces for our food. Not only that, we will be using unique ingredients such as quinoa and lentils that are a new alternative to rice for our customers to try. Many people have weighed the benefits and find that catered lunch dinner boxes might be too expensive to try. At Kenko catering, our lunch and dinner boxes are very reasonably priced comparably to fast food restaurants. Our selling point at Kenko is that we offer nutritious options that do not burn a hole in your
Product, price, place and promotion as the only means and tool to market and communicate regarding their product to the customers. Segmentation was another key feature of conventional marketing. Segmentation basically divides the market and groups them into groups of similar liking and expectation. Brands can be then categorized and presented to these segments to match their expectations. The business scenario is changing
Food chain can be adapted in cafes and pubs, fast food Restaurant and drive -thru. The operations must be characterized in a proper way to move the operations easy to the customers as well as the Restaurant people. The normal restaurant are related to the supply of eatable food items. each and every items must be discount for the based on person age, gender, catagiry, and etc.. Servicing the recently payment table reservations, ordered the items ,serve the food and others .The save operations is carried out in BARS,Fast Food Restaurant and drive thru.
Fast and efficient service Excellent food quality Qualified employees KEY RESOURCES Finance It is main part through this we can buy raw-materials, develop production department, factory, stationary, Machinery etc. Raw-material Raw-material is a material which can be converted into product by process on it Machines and Tools Machines and tools are used to process over row-material to convert it into useful product Safety Equipment It must require in any company. It is like switch-gear for safety of instrument, fire safety, first aid box, etc. VALUE PROPOSITIONS Healthy Homemade restaurant where you can see how we prepare your meal. Customers will be able to choose the combination of healthy products they like the best and if they need, there will be employees that will guide customers to a health lunch according to their needs and wants.