The first thing they can do is start offering their fresh artisans breads they make to other chains. This will allow them to increase their bakery sales and will also help them improve the profit margin a little by giving them more money from the sales. This could be linked to customer being happier by being able to get their bread at different locations. Another thing they can do since the economy is allowing them to get more debt cheaply is to be able to open more stores rapidly in prime locations. This will allow them to gain profit and steal customers away from the competitors.
Panera Bread Company over the years has determined that there certain areas in America people are willing to pay for a product such as theirs. You have to be smart if you are competing against monsters like Burger King and McDonalds. What made them different was how they created the fast casual restaurant. They have healthier meals and they also appeal to many different customers with their wide variety of tastes and flavors on their menu. It is not a deli, but it is a fast food service that is aware that the consumer wants to know how many calories are in their food.
One issue that they could address is the fact that the business seems to be more appealing to the lunch rush clientele. They could try to brainstorm and figure out a way to increase their clientele during the dinner hours, which in return will increase their evening sales profit. Another issue that Panera could face is their prices. There are a lot of cheaper alternatives to Panera, which is why they have a lot of competition. Panera Bread could have their managers focus on advertising and other ways to get their customers in the store without having their prices get in the
This can also be attributed to its high priced menu, since many large middle-class families simply can’t afford it. By broadening their public perception and pricing model, it will allow new customers and demographics to experience their restaurants and menu items. An opportunity that has yet to be capitalized on is a rewards program for frequent/loyal customers. This would keep them coming back and has the ability to create new loyal customers in the process. Finally, The Cheesecake Factory lacks in its advertising strategy.
To create a business-to-business strategy of ideal magnitude, the Lazy Sundaes strategy will be directed at building and maintaining relationships with distributors. Especially in increasingly competitive markets, distributors are bombarded with sellers hoping to secure shelf space, but no other seller will put in the same amount of intensity into their business-to-business strategy at Lazy Sundaes. In terms of purchase type, Lazy Sundaes will be involved with new task purchases. In Lazy Sundaes’ efforts to get in as many stores as possible, they will provide the retailers with necessary information about their products so the retailers can make complex decisions easier 3.6 Public Relations Strategy Transparency will be at the forefront of our public relations strategy. Monitoring both the internal and external communication channels surrounding Lazy Sundaes, the public relations team will generate positive content and develop relationships.
They are not usually addressing a specific issue, it is more advertising and campaigning their products. I wish they did focus more in educating about heathy-conscious choices and why to choose to eat clean and fresh foods. They usually endorser some bloggers and public figures in their Instagram pictures, they definitely have a culture and have inbreed their clientele and customer to make eating healthy a cool experience. 9. Finally, does social media appear to be a positive or negative platform for this company/brand/product?
Predictability is represented by how well we know McDonalds and we always know what to expect, where the menu is and what’s on the menu. This makes it very convenient for consumers. This in return controls consumers into doing what McDonalds wants them to do such as cleaning up after our meal. Replacement of human technology with non-human technology can be found through the computers and the way we order our meals. Finally the consequences of this matter are that we no longer rely on interactions with other people and actually communicating with one another.
Travelers who go places to visit family, or any other reason, gets hungry and would like to see a familar fast food restaurant they can go to everytime they travel. As Visser said “When a huge modern business conglomerate offers fast food to travelers on the highway, it knows that its customers are likely to desire No Surprises. They are hungry, tired, and not in a celebratory mood; they are happy to pay—provided that the price looks easily manageable—for the safely predictable, the convenient, the fast and ordinary”(129). The restaurant that is known for travelers to stop at when tired and hungry is McDonalds. You can find a McDonalds about anywhere you go in the world and its always fast service most of the time.
Zinczenko’s states facts about the serving size in the fast-food restaurant are manipulated to the customers. He uses a company’s website to show how the calories of each component that comes with the meal are posted separately and also the fact that companies put the small print on the back of their product so they can blind their customers, doesn't it show the culprit of the fast-food industries. His use of statistical evidence shows how it can be tricky to understand the information provided about the serving size at fast-food restaurants. Nevertheless, fast-food restaurants should display the nutritional values of their food contents so the customers can be educated in what they are eating. If you are not providing the information, then you are using their weakness for your own
(Parfitt et al., 2010) If the food has expired or rotten, they just throw out the food and buy again. On the other way ,mostly the consumer doesn’t buy based on their personal needs, yet on the beneficial side. The advertisement and promotion influence the consumer to buy more food, like buy one free one. Many restaurants start promote cheaper and larger portion plate to attract more customers, or enjoy buffet with a cheaper price. For the consumer, they will attracted by the promotion, however, they might not finish the food, and next step is throw away the food.
As a past manager myself it is safe to say that the current generation of workers do not hold such values in their hearts. The passion for the job has to be there or you will end up with people who don’t care to serve cold fries to a paying customer, employees that don’t bother to go around to ask you how your meal is, or employees that will send a burnt burger into the hands of a customer. Hiring the right type of people is hard, but to ensure everyone leaves happy is a must. Regarding time consumption and prices, we as consumers decide how much money we are willing spend on an item. We also decide how much time we are willing to invest on said item.