Mcdonald's Market Segmentation

A consumer can buy dishes from the basic menu and go for add-ons which is optional pricing and there are combo offers which comprise a mix of items. KFC has variety of options in each category. For example, in Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket (Hot & Crispy Original Recipe and Chicken Strips). KFC come up with different pricing and bundling strategies for the new launch product which are Vege burger and Vege Wrap such as lunch treat, combo meal and family meal. The superworthy meal enable to attract middle and lower class people to increase overall sales

The relative abundance of materials like flour and meat reduces suppliers’ influence on McDonald’s. There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries. Consumers can also cook their food at home. • Low switching costs (strong force)

How healthy/unhealthy are School lunches? The first article is about school lunches, specifically about their negative effects it has on students. The article states that school lunches are about a 3rd of students daily calorie intake. School lunches focus more on the cheap alternatives than the actual healthy lunches that students should be getting.

Students lunches are being downgraded every year. The United States has one of the cheapest school lunch programs around the world. An Article called The Real Problem with School Lunches talks about how “we criticize schools ' reliance on highly processed, heat- 'n '-eat food, but cooking from scratch requires adequate cold storage and food preparation facilities, as well as trained workers” (Siegel). This shows that we complain so much on how the food is prepared but the government as well as every individual does not want to pay the price. Also “school meals in other countries fascinate us because they reflect a society 's true food culture, as well as its regard for its children” (Siegel).

Most people hardly find time to cook at home, so fast food restaurant provide an easy and convenient alternative. Regional Subcultures should also be taken into consideration as some regions (e.g. Quebec) still prefer home-made food, cooking to them is a way of sharing more family time. Demographics: The rise in the population of the millennials, with ages ranging from 19-34 presents a positive outlook for the fast food business in Canada. This group account for about 27 percent of the population.

Some people might argue that the fast food itself is unhealthy and it is a leading cause of obesity in the USA. According to a wikipedia study about the rate of fast food restaurants to the percent of obese adults in each state California has more than 10,000 fast food

If two companies are both selling the same product, which one would sell first? It depends on the price and quality of the product. An easy example is fast food chains. McDonald 's and Wendy 's both sell the same type of food, therefore they are constantly competing with each other by lowering prices, improving the quality, and creating more appealing products. Whichever one is cheaper and

The numbers were alarming: eating out was associated with taking in as many as 160 extra calories daily for younger kids and as many as 310 calories daily for teens" (Godman). In addition to The Centers for Disease Control and Prevention findings, Heidi Godman shows how obesity rates have rapidly increased by eating out at fast food resturants instead of eating a low calorie home cooked

In the article “No Lunch Left Behind” Waters and Heron argues that, “ Lunch Program contains some of the same ingredients found in fast food, and the resulting meals routinely fail to meet basic nutritional standard. Yet this is how government continues to ‘help’ feed millions of American schoolchildren, a great many of them from low income household.” It would not be wrong to assert that cafeteria is one of the fast food restaurants located in Washington High School, since it offers more than average calories a teenager student

At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of

They are both to blame. The parents keep blaming the companies and the companies keep blaming the parents. They should both just take responsability that they both are to blame for the obesity of the children. Parents are sometimes too busy to be able to make their children a homemade meal. There are so many fast food restaurants in every town or city, they’re everywhere and the food is prepared and quick so the kids want that because it taste good and the parents buy it because they have no time to make them a meal at home.

Cost is an important part of fast-food experiences, and how much a person has to pay can determine which restaurant to visit. McDonald’s has low prices compared to other restaurants. McDonald’s signature item, the Big Mac, is only four dollars. This price is a good deal when compared to other restaurants. They also have a “Dollar Menu” with many different meals such as cheeseburgers, salads, and chicken sandwiches.