Mcdonald's Market Segmentation

A consumer can buy dishes from the basic menu and go for add-ons which is optional pricing and there are combo offers which comprise a mix of items. KFC has variety of options in each category. For example, in Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket (Hot & Crispy Original Recipe and Chicken Strips). KFC come up with different pricing and bundling strategies for the new launch product which are Vege burger and Vege Wrap such as lunch treat, combo meal and family meal. The superworthy meal enable to attract middle and lower class people to increase overall sales

There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries. Consumers can also cook their food at home. • Low switching costs (strong force) It is also easy to shift from McDonald’s to these substitutes (low switching costs). • High performance-to-cost ratio (strong force) These substitutes are competitive in terms of quality and consumer satisfaction. In order to face this threat McDonalds should do product quality improvement.

How healthy/unhealthy are School lunches? The first article is about school lunches, specifically about their negative effects it has on students. The article states that school lunches are about a 3rd of students daily calorie intake. School lunches focus more on the cheap alternatives than the actual healthy lunches that students should be getting. Some schools offer greasy pizza, unhealthy burgers, and in some cases, ice cream and cake.

Students lunches are being downgraded every year. The United States has one of the cheapest school lunch programs around the world. An Article called The Real Problem with School Lunches talks about how “we criticize schools ' reliance on highly processed, heat- 'n '-eat food, but cooking from scratch requires adequate cold storage and food preparation facilities, as well as trained workers” (Siegel). This shows that we complain so much on how the food is prepared but the government as well as every individual does not want to pay the price. Also “school meals in other countries fascinate us because they reflect a society 's true food culture, as well as its regard for its children” (Siegel).

Most people hardly find time to cook at home, so fast food restaurant provide an easy and convenient alternative. Regional Subcultures should also be taken into consideration as some regions (e.g. Quebec) still prefer home-made food, cooking to them is a way of sharing more family time. Demographics: The rise in the population of the millennials, with ages ranging from 19-34 presents a positive outlook for the fast food business in Canada. This group account for about 27 percent of the population.

My claim is that fast food affects society in a positive way because the industry provides jobs for uneducated people and provides cheap, consistent, and easy to access food for people. Some people might argue that the fast food itself is unhealthy and it is a leading cause of obesity in the USA. According to a wikipedia study about the rate of fast food restaurants to the percent of obese adults in each state California has more than 10,000 fast food

If two companies are both selling the same product, which one would sell first? It depends on the price and quality of the product. An easy example is fast food chains. McDonald 's and Wendy 's both sell the same type of food, therefore they are constantly competing with each other by lowering prices, improving the quality, and creating more appealing products. Whichever one is cheaper and

It 's less complex to the consumer. According to a Heidi Godman, executive editor of Harvard 's Health Letter "teenagers and kids consumed far more calories in fast-food and other restaurants than they did at home. The numbers were alarming: eating out was associated with taking in as many as 160 extra calories daily for younger kids and as many as 310 calories daily for teens" (Godman). In addition to The Centers for Disease Control and Prevention findings, Heidi Godman shows how obesity rates have rapidly increased by eating out at fast food resturants instead of eating a low calorie home cooked

In their recent work, Waters and Heron have offered harsh critiques of government for failing to feed healthy food to children. In the article “No Lunch Left Behind” Waters and Heron argues that, “ Lunch Program contains some of the same ingredients found in fast food, and the resulting meals routinely fail to meet basic nutritional standard. Yet this is how government continues to ‘help’ feed millions of American schoolchildren, a great many of them from low income household.” It would not be wrong to assert that cafeteria is one of the fast food restaurants located in Washington High School, since it offers more than average calories a teenager student

At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of