The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.
Moreover, the marketing activities also help the firms in analysing the competitors because it is the important phase of promoting a brand. Effective marketing strategies not only focuses on meeting the needs of the consumers but it also consider the competitors because these two are the main aspects of achieving organisational goals (Budhwar & Debrah,
What is your competitors strategy to promote their product? d) Place Place refers to the position of product to be sell to customers. It is important to catching the eye of customer and making them easy to get the information and buy our product. We need to identify the best place to promote our product.
and are offering a wide range of options to choose from; Peugeot designed cars are most likely for middle-class clientele. Most of the price for the cars are affordable to those middle-class customers, because it is not focusing on the luxury but funtioning of the cars. Howeve this setting for a car brand are totally a weakness in the car manufacturer area. In order to compete in this segment, the only option is to excel inwhat they need to offer to their
The need for promotion arises from the intensity of competition. Sellers must somehow attract customers' attention. Sales promotion is generally broken into two major categories: consumer-oriented and trade-oriented activities. The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms.
These could create newly markets for vehicles. Increased levels of e-commerce, which would elevate the demand for light commercial vehicles that are used for delivery purposes. Ford manufactures one of the most popular delivery vehicles: the Transit Connect work van. Threats to Ford The growing presence of German automakers in the important North American auto market, particularly Volkswagen and Toyota.
The bad cars is sold at low price and good cars are sold at high price, private institutions provide information to the buyers about quality of products. Dependent variable Certified Pre-owned (CPO) and independent variable is Maintenance expenditure ¢ A model of the used car market with lemons and leasing This article was published in the year 2010 by the author Arif Sultan explains the kim's model of used car market to analyse the possible impacts of leasing and CPO, this both criteria have improved the information mechanism between the buyer and seller of used cars which also improves the adverse selection of traded used cars in the market. Dependent variables used car market and independent variable are maintenance level , quality of used cars.
To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.
Marketing is an art to deliver messages and values added for products or services to the customer. Moreover, different messages should be delivered to different customers according to their needs. Thus, segmentation of customer in the market is requisite in order to fulfil customer needs and demand and to gain a competitive advantage over their competitor by satisfying the customer. In order to serve a particular segment of customer, identification of customer profile with its speciality characteristic is required to build a long-term relationship. The segmentation of market will lead a company to establish their brand and corporate image to the customer after targeting and positioning according to the specific portion of market.
For example, a person achieves with a goal of making the world a better place can go for a hybrid instead of petrol or diesel versions. Behavioural segmentation Lastly, another segmentation is Behavioural. Behavioural segmentation divides buyers into groups based on their information, manner or loyalty.
Stores need to focus on meet customer’s expectation and to win back their trust and create a strong brand loyalty. Also, because competition is already high, incumbents can use more of its financial resources to create stronger barriers for new competitors or to merge with companies that help to create more value to the overall company