This report will be based on targeting customers groups and marketing mix based on Apple. I will explain in what way and why groups of customers are targeted for selected products in Apple. I will explain the particular group of consumers which Apple would be targeting their products at.
Apple is an American world-wide technology corporation that sell up-to-date technology to its customers. Apple stores and branches sell Macintosh also known as MAC electronic products and accessories. The products which Apple sells are Mac Computers, IPhones, IPad and IPod. They have different selections of their products in sizes, colours, storages and different models of them starting from the oldest to the newest IPhone X. Apple has 498 retail stores in
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Businesses can attract and identify their customers and target market by understanding customers’ needs and wants, also understanding the welfares of their products. There are many ways to identify customers in a consumer market and some of them ways or methods could be using research such as primary & secondary where the business would find out key information based on their customers and also primary research is done by the business whereas secondary research is done already and can be found easily. Businesses can also use socio-economic climate which is when the information is based on their target market allowing the business to put their customers in different types which is called market segmentation. Different target groups are chosen for different products or services as they have different needs and wants from each other where they require different products or services for example; age groups as old people would have different requirements compared to teenagers as they would prefer simple products and technologies whereas teenagers are into advance and new technologies or services which meets their …show more content…
This is when Apple has stores and branches across the world which is geographic segmentation because their outlets are located in high populated cities where they can serve their customers easily and providing products and services which meet their expectations. On the other hand, Apple’s stores are mainly based in populated regions such city centres, shopping centres, airports and many more areas which are busy and crowded with customers. This business has official websites and online existences across the world. This business has stores in city and shopping centres as it attracts audiences because everywhere they walk would see Apple advertisements on their new products or services which makes this business is visible and ahead of their rivals in the market and in the competition. This business locates its stores in high populated cities because they aim for high income and rich customers as they would be aware that those customers would be willing to pay high prices for their products or services where this business leads the competition with high profits and market share. This business has stores in airports and the reason behind this is that it can target foreigners into purchasing their product as they would be attracted with their advertisements and offers.
Chart on the left insinuates Apple geographic segmentation as you can see that this business outlets and
Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.
Abstract The purpose of this assignment is to critically analyze the context of Apple’s new product, ‘The Apple Watch’ and prepare a Marketing Feasibility Study in order to assess the viability of introducing in the new product range into the UAE market place. Data Introduction Apple Inc. is an American multi-billion dollar corporation that internationally produces computer software, cellular devices and consumer electronic products. Items such as the iPod, the iPhone, the Macintosh desktop computers and the iPad are easily recognizable by society.
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
Background of Kellogg’s Founded in 1906 by W.K. Kellogg as the “Battle Creek Toasted Corn Flake Company”, where the Irish families favourite Kellogg’s Corn Flakes were created. In 1915 Kellogg’s were the first cereal company to introduce a high fibre cereal into the market this was of course Kellogg’s Bran Flakes, Creating All Bran the following year. Kellogg’s first arrived in Ireland in 1922 and their products were sold in supermarkets across the country. The following year they became the first company in the food industry to hire a dietician. Decade’s later Kellogg’s introduced a range of new products to “delight Ireland’s shoppers” these products included one of the nation’s favourites “Crunchy Nut Cornflakes”.
The said increase is partly due to online and mall shops sales. Best Buy, a retailer of consumer electronics and entertainment software, plans to distribute Apple Watches all over their 1,050 stores by the end of September and in 30 of their smaller mobile stores. This is because of an impressive earnings on their sales online since they started in August. Initially,
Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.
Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
2. MARKETING ENVIRONMENT that affect APPLE Co.’s service to customers. 2.1 DEMOGRAPHIC ENVIRONMENT Focusing
• Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.
Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.
If your products are made specifically for one gender, your typical customer skews heavily towards a specific age group, or your customer has a specific parental status, you can use demographic targeting to reach the people who’re most likely to buy your products. Customize your ads and bids You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers. Refine your targeting
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.
We consider their purchasing decisions and behaviors as well as create a viable understanding related to their marketing, product such as mobile phones on new technology. Which had the first commercial mobile phone was launched in the 1970s; mobile technology has created a game-changing disruption in the telecommunication industry, collect from Wikipedia. But the new technology, it has been smarter and sophisticated with multi-functional application and has changed the name become smartphone. Importantly, smartphones now provide access to millions of mobile applications (apps) which offer a worldwide service