Case Study Of Apple Inc.'s Diversification Strategy

Apple is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The two Steve’s - Jobs and Wozniak - may have been Apple's most visible founders, but were it not for their friend Ronald Wayne there might be no iPhone, iPad or iMac today. Jobs convinced him to take 10% of the company stock and act as an arbiter should he and Woz come to blows, but Wayne backed out 12 days later, selling for just $500 a holding that would have been worth $72bn 40 years later. (Rawlinson, 2017)

On April 1, 1976, Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple headquarters is located in Cupertino, California. Apple Inc. designs, produces, and sells various media devices (apple.com, 2014). The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided.

The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer. These concept is also known as STP (Segmentation, Targeting

Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company. Some facts of its success can be calculated from its sales is 21.7% in the year 2014. (Apple Inc. 10-k 2014). This essay will be covering how the apple Inc. accomplishes the global competitive advantage based on the Star Analysis frame work.

Porter's Five Forces analysis is a model that is used for industry analysis. The Porter's Five Forces is one of the most recognized frameworks that is used to assess the ambitiousness and attractiveness of a company. The framework is designed to identify the opportunities and threats within an industry. The five forces are mainly the threat of new entry, supplier power, buyer power, threat of substitution and lastly, competitive rivalry. Apple portrays a significant role in four major businesses, more specifically, the “communication equipment industry, the music and video industry, the mobile phones industry and the personal computer industry” (UKEssays). In terms of

Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac.

In my essay I will talk about different business strategies which companies can adopt in case of responding to issues of globalization. First of all I would like to define all the terms that will appear in my essay. Globalization is the global evolution toward economic, financial, trade, and communications integration which implies the opening of regional and nationalistic perspectives to a wide attitude of an interconnected and interdependent world with free transfer of capital, goods, and services across domestic frontiers. Growth strategy is a strategy aimed at winning greater market share, even at the expense of short-term profit.

Macro environmental factors are those irrepressible external factors that affect the company’s decision making process. These factors include demographic, socio-cultural, economic, political-legal and also the natural factors.

The German sociologist Max Weber [3] described many ideal-typical forms of public administration, government, and business. Weber agreed that bureaucracy constitutes the most efficient and rational way in which human activity can be organized, and that thus is indispensable to the modern

Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products.

Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage.

According to the statistics, Sainsbury in the UK supermarket has reached more than 50% of its turnover accounted for by private label (J Sainsbury Financial Annual Report, 2013). Tesco supermarket ought to strengthen its brand image by penetrating the product development based on Ansoff Matrix theory.

Conflict is unpleasant, but inevitable throughout life. In any situation involving two or people, conflict may arise. Conflict can be defined as, “any situation in which incompatible goals, cognitions, or emotions within or between individuals or groups lead to opposition or antagonistic interaction” (Learning Team Toolkit, 2004, pp 242-243). People come from different backgrounds and live through different life experiences therefore, even when working towards a common goal, they will not always agree. Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008). In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,

These statistics show the market presence of Apple and its competitors in terms of percentage which also resemble sales revenue Apple has from its product, sales revenue does not equate as profit, even though, Apple´s pricing strategies in the introduction stage enable the business to increase the income and perceive a significant difference from its cash outflow and therefore its previous estimated profits justified directly through the business annual report.

This paper analyzes how apple positioned itself to take advantage of unique designs to attract sufficiently large niche market to surpass competition in US and China.in addition, evaluate apple's experience in strategic alliance. Apple, Inc. was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerald Wayne on April 1, 1976 and is headquartered in Cupertino, CA. The company designs, manufactures, and markets mobile communication and media devices, personal computers, portable music players, besides, sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company sells its products worldwide through their retail stores, online stores, and direct sales force and third party cellular network carriers