The current mission statement of Apple Inc; “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” The mission of the company is indicated very clearly. Thus the mission statement shows current and future plans of the company. Product range Apple has changed the world of computing and entertainment company.
Actually, it is considered as an American and more than one national company who aim to design, improve and sell electronics of consumers. In addition, it is responsible for selling online services such as iOS App store, iCloud, and Apple music. Moreover, it contains computer software like iOS, safari browser and macros. Besides to its computer software, Apple Company includes a number of hardware products such as iPhone smartphone, iPad notebook computer, the portable iPod, and Apple TV media player. About Apple innovation, it invented by a number of scholars; their names are Steve jobs, Ronald Wayne, and Steve Wozniak in April 1976 in order to improve the personal computers.
Social Performance of Organizations Introduction Apple is one of the leading international corporations that deal in the design, development and sale of computer hardware and software, in addition to providing online services. The company is best known for its series of consumer electronic products, which are inclusive of the iPad, iPod, and Mac personal computer. Founded in 1976, the company has over the years grown to be the largest in revenue and total assets in regard to the IT industry globally (Hasan, 2013, p. 1). Given the global recognition that the company has attracted in the recent years, the aim of this paper is to specify the type, organization and categories of products or services of Apple, and identify key factors in the company’s
Strengths in SWOT analysis of Apple Iphone #Brand equity – Apple is one of the top most companies of the world for its brand equity. From the days of Macintosh computers, Apple is known to be a brand with promise. #Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. From Ipod to Iphone and Ipad, Apple has been responsible for many tech revolutions. #Consumer loyalty – An Apple loyal customer will proudly proclaim in front of the whole world that he is a APPLE guy.
the Apple Inc. financial statements analysis report group members: Weichuan Xu Miao zhou Executive summary of the company and its industry Apple Inc in California is the largest PC manufacture, which has the highest market value of the public companies in the world. The company’s score business is electronic technology products. The company has developed many best-know products. Moreover, it was famous for the innovation among these high-tech enterprises. The company had the good hardware, sold the related software, services and third-party compatible products through the iTunes Store.
The demand for Apple and Samsung is important to follow because they have a large share of the smartphone market, and it will be interesting to see if they can both keep their numbers up. Samsung has been Apple’s fiercest competitor on the smartphone market, and has achieved a great amount of success. The Galaxy
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
Abstract The purpose of this assignment is to critically analyze the context of Apple’s new product, ‘The Apple Watch’ and prepare a Marketing Feasibility Study in order to assess the viability of introducing in the new product range into the UAE market place. Data Introduction Apple Inc. is an American multi-billion dollar corporation that internationally produces computer software, cellular devices and consumer electronic products. Items such as the iPod, the iPhone, the Macintosh desktop computers and the iPad are easily recognizable by society. Executive Summary The apple watch (marketed as the WATCH) is a new sapphire-coated smartwatch created by the Apple Inc. Timothy Donald “Tim” Cook (The current CEO of the corporation) announced
Therefore it created a loyal consumer group for apple and gave its products a higher market value compared to its competitors. Over the years each of the products mentioned where considered a success as their successors continue to sell very well. Ipod sold 26.56 million units in 2014, iTunes software and App store holds a share of 63% in music and software downloading business as for Iphone it sold 150 million units worldwide in 2013 .but The features mentioned could not be achieved to the highest level without a second innovation in strategy called vertical
- Marketing intermediares. –Competitors. –Consumers(Customers). First: Company: -Apple company is an American International company that make mobile phones, computer software, computer as a whole, and other electronic products. -Apple company was improved on 1st April, 1976 by Steve Jobs and Steve Wozniak in California.