Executive Summary Of Apple

Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.

Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions

Apple Inc. runs a mobile device business that largely dominates the mobile phone industry. The

Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage.

is an American high-tech global corporation engaged in researching, designing and producing electronic technology products. I would like to explore why and how Apple has turned into a successful media institution through analysis of the globalization ideology of Apple. Moreover, I will talk about the situation of Apple in China. In the global market, Apple has become successful exceptionally in terms of advanced methods, which use most frequently on foreign outsourcing, importing and exporting. As a global corporation, Apple Inc has realized the significance of globalization by spreading all over the world. Apple’s main strategy is broad differentiation. This strategy focuses on key features that differentiate the company and its goods from competitors. Through the broad differentiation main strategy, Apple stands out in the market. Moreover, Apple is good at catching opportunities in the global market. For example, Apple and China Mobile (the world’s biggest mobile carrier, they have 740 million subscribers) have been working on an iPhone distribution agreement for more than six years. They also promise to make a contract in order to collaborate with the iPhone 5C although Apple has already worked with ones of the largest China mobile carrier - China Unicom and China Telecom for several years. If Apple collaborates with China Mobile, the profit of Apple will grow much faster, and Apple will benefit more in the global

Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.

Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001. But at the begging Apple company was facing some difficulties to express their goals. The company was in crisis, but with one campaign it helped the company to build up again. Steve Jobs created a new slogan for Apple advertisement Think Different. The poor reputation of the company had improved because of the

Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing.

Apple Company (officially Apple Inc.) is one of the most famous companies in the world, they are the producers of iPods, Mac computers and the iPhone. The California based organization designs, develops and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, since then Apple has risen to become one of the largest companies in the world.

Describe how and to what extent does Steve jobs careers illuminate the difference between leadership and management styles?

Based on all of the analysis we have done on our company, we would recommend our friend to buy Apple’s stock. It is a difficult decision, but if he played the stock market well, he could receive a large payout on his investment. The lowest stock price for Apple on year to date has been 103.12 while the highest being 132.65. That is a difference of 29.53 showing that you can make a large profit off of Apple’s stock. However, each stock is over 100 dollars, which is pretty expensive. With large sums of money he could purchase a fair amount of stocks and could potentially earn a significant amount of money on the initial investment. However, similar cases could be made for other companies with lower priced stock. He would be able

New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand

Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac.

Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below:

“Apple and Samsung are in an ongoing head to head corporal war on which company is better”