The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors.
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments.
Despite Apple´s Apple Watch was introduced to an already existing market in which competitors had an advantage in the way they were better established upon the matter, statistics of sales and reviews have proven its current success at the level that it gradually dominated the market. According to the article published in the Forbes webpage which makes reference to the reports from Tractica, a market intelligence firm, “the Apple Watch’s share of the smartwatch market could hit 68 per cent by the end of the year.” (Forbes). Source: Forbes These statistics show the market presence of Apple and its competitors in terms of percentage which also resemble sales revenue Apple has from its product, sales revenue does not equate as profit, even though, Apple´s pricing strategies in the introduction stage enable the business to increase the income and perceive a significant difference from its cash outflow and therefore its previous estimated profits justified directly through the business annual report. 10-K Annual Report, Sep 26,
In the contemporary society, there are an increasing number of people involved in the globalisation. I choose the topic of international trade. And in the following paragraphs, I am going to introduce what is international trade, other possible benefits of trading globally and the bottom line. (Heakal 2015) Thanks to the international trade that allows us to expand the market for goods and services. And also, as a result of international trade, the market contains greater competition with more competitive price and cheaper products.
In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company. Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.
This multi-billion dollar company models, develops, and sells high-tech electronics, computer software, web-based services, and PCs. Founded in 1976, Apple’s products have since been desired by millions worldwide. From their mp3 players to their personal computers, and everything in between, Apple has proven itself number one in the technology market. According to NBCNews (2011), Apple is number one because they constantly improve products, have strong relationships with their distribution center, and have sleek product designs. Now, they are outdoing competitors like Samsung, Dell, and Microsoft (TodaysiPhone, 2012).
High-experienced immigration incorporates to the economy which in turn might raise the rate of innovation in the U.S. industries. The third system is by changing sales costs. Immigration expands the international conveyance of data, which might transform the cost of conducting business abroad for U.S. companies alongside with the cost to foreign companies of performing business in the United States. It is worth mentioning that a theoretical pattern that integrates each of these systems into a worldwide common symmetry setting was outlined (Hanson
Economic globalization refers to the free movement of goods, capital, services, technology and information around the world. Since the 1990s, due to the improvement of advanced communication technologies and the rapid expansion of multinational corporations, economic globalization has become an important trend of the world economic development. This trend not only provides a broader space for international markets for all countries, but also aggravates the competition among countries for market and resources. Economic globalization is an inevitable result of the development that no country can evade. In this paper, we will discuss that economic globalization is beneficial or not to developing countries.