Apple Watch Case Study

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Abstract The purpose of this assignment is to critically analyze the context of Apple’s new product, ‘The Apple Watch’ and prepare a Marketing Feasibility Study in order to assess the viability of introducing in the new product range into the UAE market place. Data Introduction Apple Inc. is an American multi-billion dollar corporation that internationally produces computer software, cellular devices and consumer electronic products. Items such as the iPod, the iPhone, the Macintosh desktop computers and the iPad are easily recognizable by society. Executive Summary The apple watch (marketed as the WATCH) is a new sapphire-coated smartwatch created by the Apple Inc. Timothy Donald “Tim” Cook (The current CEO of the corporation) announced …show more content…

However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method. That is the combination of a market development and the product development. Where the organization will try to grow their market share by introducing new offerings in the new market, which is UAE. However, this method is also the most risky strategy due to the both the product and the market development being …show more content…

It has one of the fastest growing tourist destinations, with a safe environment in means of security. It is classified as a high income developing economy by the IMF (International Monetary Fund). The geographical location of the country itself, being located between Asia, Europe and Africa is a huge advantage to the investors. SWOT ANALYSIS To evaluate the company in ways of progress, success and the faults of the company, an analysis called the ‘SWOT ANALYSIS’ is used. It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business. It also identifies the internal and external areas of the business that need improvement and that can prove to be successful. Table 3.1 Strengths: • Apple has an awesome and unique interface where they are ‘head and shoulders’ above the others, giving the Apple Watch a high edge over the new product

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