Swot Analysis Of Apple Watch

In today’s market, Walmart and Target are two of the top competing companies within the market system. According to Loudenback and Lee (2015) research on Walmart and Target stated, “We just released a list of the 50 most powerful companies in America, and Walmart came out on top as the most powerful company in the nation with Target a close second”. Walmart was founded 60 years after Target was founded. The two companies have found different ways and techniques to stay a top of their competitors. Within my SWOT analysis, I plan on pointing out each company’s strengths, weaknesses, opportunities, and threats. The articles I use for my research were: WALMART VS. TARGET: Which retailer is more powerful? (link: http://www.businessinsider.com/walmart-vs-target-graphic-2015-9), Walmart SWOT Analysis & Recommendations (link: http://panmore.com/walmart-swot-analysis-recommendations-case-study), and SWOT Analysis of Target Corporation (link: http://pestleanalysis.com/swot-analysis-of-target/) . Within the three article I found that it was helpful to understand the history of both companies, different services that they offer compared to their competitors, how their employees paid and much more. The information I gain from the article Walmart Vs. Target: Which Retailer Is More Powerful, I will be able to pull my strengths and some of the companies’ weaknesses from this article.

A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making.

Robyn Rihanna Fenty (better known as Rihanna) was born on the 20th of February 1988 in Barbados. She is the eldest of three children who were born into a family were drug and alcohol abuse was prevalent. Rihanna turned to singing to release the stress of her family life which became worse after her parents’ divorce. At a very young age of 16 she was signed to Def Jam records and started producing and releasing music hereafter. Despite Rihanna’s harsh family life and intense migraines, she managed to work her way up to the top of the cultural ladder without ever letting go of her traditions from home in the Caribbean Island.

SWOT analysis is an evaluation of the Strengths and Weaknesses and Opportunities and Threat of the business in connection to the internal and environmental elements influencing an element so as to build up its condition prior to the preparation of a long term plan (Tim Berry, n.d.). It is an effective way to recognizing the strengths and weaknesses of the company and analyzing the opportunities that available for the company and the threats that the company confront. Existing organization can know what they need to change and respond through using SWOT analysis and new organization could use SWOT analysis to investigate the existing business world and think what the new organization could do to compete with the

Fitbits pricing strategy needed major improvement, the company suffered major losses in the previous years, the new ionic watch is promising good news for investors with the new smartwatch. The company generated $393 million of revenue in the third quarter, which was near the top end of management's guidance range. This may still be a 22% of sales decline, but it is an improvement from the last quarters 40% slump. This is the first time in the past two years the company sales have not worsened. However, Fitbit still needs to up its game like competitor, Garmin. Garmin offers a wide range of GPS devices for hikers, boaters, pilots, and fitness fans, Fitbit's success is highly dependent on just a few releases in the consumer fitness niche (Kalogeropoulos,

When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011).

The creation of the company came after the creators recognized the power and capabilities of wires and sensors and their application to fitness and health in people’s everyday life. So what is Fitbit? Fitbit is a wearable device that promotes health through its interactive interface that allows users to track and record their accomplishments by creating graphics and chart of: steps walked, calories burned, pace, etc. In addition, this wearable device

According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method. That is the combination of a market development and the product development. Where the organization will try to grow their market share by introducing new offerings in the new market, which is UAE. However, this method is also the most risky strategy due to the both the product and the market development being

What makes the Apple product so popular that people buy it even though it’s expensive? Is it only because it looks beautiful? Is it because the technology it uses? What makes Apple the best from the rest?

In conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics. Ethos is used to convince the customers or consumers to buy an Apple device by using a famous celebrity. Now, Apple is very famous throughout the

Their 30-second television commercials are usually showing these individuals going through rigorous workouts or regular day-to-day activities. Their suggested target market is from age 30 and up. We believe that showing older consumers using Fitbit would be improve their overall perception of what Fitbit’s products can be used for. It is more than a fitness tracker; therefore, advertisements showing the use of the health features such as the heart rate monitor should be incorporated into their marketing plan. Children obesity is also a major controversial topic that Fitbit can market off of by producing a another line specifically made of children that is more “kid use friendly” and durable. Fitbit’s mission is as stated: “We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.”Marketing

Building long-term relationships with the consumer on how to make goods and services better and solving consumer problems (Ferrell & Hartline, 2014). Apple consumers are very loyal to the organization and their products (Ferrell & Hartline, 2014). As mentioned before, Apple is stilled at meeting current consumer wants and needs, as well as future needs (Ferrell & Hartline, 2014). Lastly, Apple provides excellent consumer services even at their stores with their App station (Ferrell & Hartline, 2014). Consumer intimacy is not matched by product or price (Weinman, 2013). Consumer intimacy is excellence in service, guidance, and understanding of what the consumer wants and needs (Weinman,

Samsung too early encountered the issue and resolved it by including a “Gear” a smart watch and Gear Fit, connecting to Samsung galaxy 5 and it is always automatically record the work out. Company attached many other features to Galaxy 5 and smart watch. Gear

Despite Apple´s Apple Watch was introduced to an already existing market in which competitors had an advantage in the way they were better established upon the matter, statistics of sales and reviews have proven its current success at the level that it gradually dominated the market. According to the article published in the Forbes webpage which makes reference to the reports from Tractica, a market intelligence firm, “the Apple Watch’s share of the smartwatch market could hit 68 per cent by the end of the year.” (Forbes).

For all kinds of decisions and situations firms consider SWOT analysis to be the most useful tool. SWOT is a contraction used for Strengths, Weaknesses, Opportunities, and Threats. This analytical tool is perfect when companies want to analyze, plan or evaluate a new proposal, its competitors or develop a new product. Through SWOT, analysis companies not only view options for their business positively and negatively but can also decide upon the way to convert their weaknesses into strengths.