5.0 Market Analysis 5.1 Customer and Segmentation Analysis ??? 5.2 Target Market Analysis Based on the demographic segmentation analysis, Samsung’s objectives an extensive variety of purchasers extending from ordinary everyday utilization gadgets to mechanical standard gear. The standard target age gathering of clients range from the 20s to 50s or even more established, the length of the individual can buy and utilize the items that Samsung brings to the table in the market. Young people
Behaviour Individual Assignment Report 30th MARCH 2015 Lim Poh Toi S9446620B Table of Contents 1.0 Samsung 3 1.1 Introduction 3 1.2 Background 3 2.0 Situation Analysis of the Company 4 2.1 SWOT Analysis 4 2.1.1 Strength 4 2.1.2 Weakness 4 2.1.3 Opportunies 4 2.1.4 Threats 4 3.0 Target Market Description 5 3.1 Levels of Decision Making 5 3.2 Perspectives of Consumer Decision 5 4.0 Target Market Decision Making Process 6 4.1 Consumer Decision Making Process 6 4.1.1 Need Recognition 6 4.1.2 Information
ADVANTAGES Samsung provided their consumers with a distinct feature they cannot get from any of Samsung Electronics' competitors. 1- Samsung Apps are special collections of apps specially built for these TV that connected to digital content like videos, sports, games, social network. 2- Samsung 3D TV allow their consumers to syncs digital devices and connect to multiple PCs. 3-Samsung offer TV accessories like ultra slim wall mount and TV camera to enhance TV experience. 4-Samsung provided online
1. Situation Analysis Company Background & Products The following consumer behavior report will go in depth into Samsung’s strength, weakness, opportunities, threats (SWOT) analysis, current and the future target market that needs to hit Samsung’s expectation. It also includes the consumer decision making process which makes their consumers being satisfied before and after getting the product. Adding on, it also includes consumer’s social & psychological influences on consumer buying behavior. It
Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude
Technological Environment The smartphone market is one that moves rather swiftly. New technologies and innovations are introduced almost every week. For Samsung mobile it is very important to stay ahead of the curve to ensure them holding on or enlarging their market share. This can be done internally. But also through acquiring patents through acquisitions. Important areas for constant improvements need to be done in two different areas. Firstly, on the hardware front: better screens, faster processors
Introduction Samsung Gear VR (See Figure 1 and 2), is a virtual reality headset developed by Samsung and Oculus VR. This device uses the Samsung’s Galaxy Note 4 as the scream and driving computer. Moreover, the VR pulls the energy from the phone and uses Wi-Fi connection and a micro USB to interact with the phone. The VR provides 3D 360° view of the virtual reality that you are immerse in. The player can control the device using a touchpad on the headset side and adjust the view focus. Another important
the basis of region 1.3 Pestle analysis of Tablet industry 1.3.1 Political & legal environment analysis 1.3.2 Economic Environment Analysis 1.3.3 Social Environment Analysis 1.3.4 Technological Environment analysis 1.3.5 Environment analysis 1.4 Industry analysis of Tablet industry 1.4.1 Threat of new Entrant 1.4.2 Bargaining power of supplier 1.4.3 Bargaining power of buyer 1.4.4 Threat of substitutes 1.4.5 Intense rivalry 2. Apple’s position in the tablet market 2.1 Competitive Rivalry 2.2 Current
Page no Executive Summary 1 Situational Analysis 1.1 Industry Analysis 1.2 User Profile 1.3 Buyer Decision Process 1.4 Company Analysis 1.5 Product and Price 2 IMC Plan 2.1 Target Market 2.2 Objectives 2.3 Creative Recommendations 2.4 Media Recommendations 2.5 Trade Oriented Sales Promotion 2.6 Consumer Oriented Sales Promotion 2.7 Flowchart 3 Measurement and Evaluation 4 Conclusion References Exhibit 1 Samsung SWOT Exhibit 2 Samsung Taglines Executive Summary This report
Performing SWOT analysis will provide a company like Samsung with critical insights into its strengths, weaknesses, opportunities, and threats. The second step is to develop a marketing strategy. The strategy need to be a detailed plan for a given product that will eventually yield the best