According to Maslow’s theory, low-order need should be taken as vantage. In Apple position, they have satisfied their employee needs of physiological by tuning an average salary of $ 108,483 which essentially can assure endurance. Then, Apple as well provides a broad range of application to protect the safety need of employees such as the development of health and safety criterion, training more employees to recognize hazards or providing safety equipment. Motivation employee is critically important for the successful of a firm. And Apple is worth as a leader, their strategy is an exemplary example because they was not only receiving worker to do something or fulfill their requirements, but also getting these employees want to do and work for
Executive Summary On April 1, 1976, Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple headquarters is located in Cupertino, California. Apple Inc. designs, produces, and sells various media devices (apple.com, 2014). The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services.
Overall, verbal information is the common type of information used in Apple and in other businesses across the world because this information is mainly speech to transfer information from the business to customers. Linking to Apple, this business uses verbal information in all their retail stores across the world because it is the most efficient way to communicate to internal or external stakeholders. This business uses verbal information such as face to face in meetings, interviews or etc as it is a quick technique to communicate with customers or employees because it would save time and would be easy to understand each other. This type of information can benefit this business internally or externally as it would motivate employees and the business, external stakeholders when interacting face to face. Verbal information is useful in Apple and other businesses because it can be one on one discussion where the problem can be addressed and dealt directly.
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
Apple Canada Inc Apple Inc, formerly Apple Computer is a multinational company specializing in electronics, software and personal computers. Its distinctive apple logo is known worldwide, as the company is added to the lexicon in the world of the previous "i" case many of its products - iPhone, iPad, iPod, and iTunes.  Apple Canada is headquartered in Markham, Ontario, and employs more than 100 people on this site. The company was ranked the top retailer in Canada in 2011, with 22 Apple retail stores across the country. Apple Canada has more than $ 700 million in assets.
Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company. Some facts of its success can be calculated from its sales is 21.7% in the year 2014. (Apple Inc. 10-k 2014). This essay will be covering how the apple Inc. accomplishes the global competitive advantage based on the Star Analysis frame work. HOME COUNTRY ADVANTAGE Apple Inc. was founded in 1976 in USA and since then Apple Inc. has been leading the way in innovating new products, however it has encountered numerous ups and downs since they started.
1. What, historically, has been Apple’s competitive advantage? Apple Inc. was founded in 1976 when the first personal computer entered the IT market. The differentiation strategy implemented by the founder, Steve Jobs, allowed them to stand out of the crowd and turn into one of the most innovative PC manufacturers. Basically, this innovativeness was noticed in several spheres.
Costco recognizes that its customers are the reason for the company’s success. It acknowledges that there are many alternative-shopping experiences and strives to ensure that their customers receive a 100% satisfaction guarantee, a welcoming shopping experience and top-quality products that are not only low in price but also high in quality and safety. The two biggest competitive advantages that Costco has are its loyal customers and their “absolute pricing authority” that allows them to guarantee low prices. (Delete) Lastly, Costco strives to respect its supplies. Costco wants to create positive and honest buying and disturbing among all who work with Costco.
The information from this was then used to identify one issue problem and one significant strength of Boost Juice and also make recommendations. Boost Juice currently has a strong organisational culture that is supported by their positive and motivated employees. Janine has a strong leadership style which is obviously working for the company, but by going on Undercover Boss and breaking the corporate hierarchy she was able to understand any issues she was seeing on paper. Employees are obviously already motivated, emphasised by the business culture. However, Janine giving each employee incentives that would benefit them individually will help the company become even stronger and motivate employees even more.
They pride their business model on providing “quality, cleanliness, quick service and value.” (Phillips, 2015 p. 44). They are committed to hiring the correct associates, which of whom are trainable and willing to deliver exceptional service to consumers. They are focused on hiring employees who are teenagers, in hopes that this may be their first job. Reasoning behind this are because it may make it easier to train them and grow them. Expectations are that these hires could move up the chain to higher positions with internal talent management (Phillips, 2015 p.