In this essay I will write and elaborate about the apple device company culture, leadership, career development, motivation, engagement and retention strategies. Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products. The reason why I choose this organization is because it's very successful and famous device everywhere in world. most of the people are …show more content…
Most of successful organization shares a common quality that employees play an important role in business performance. So, even every firm has their dissimilar strategy to motivate their employee, these strategies yet mainly concentrate on the Maslow’s hierarchy of needs. There are a lot of methods Apple employs to motivate its employees. According to Maslow’s theory, low-order need should be taken as vantage. In Apple position, they have satisfied their employee needs of physiological by tuning an average salary of $ 108,483 which essentially can assure endurance. Then, Apple as well provides a broad range of application to protect the safety need of employees such as the development of health and safety criterion, training more employees to recognize hazards or providing safety equipment. Motivation employee is critically important for the successful of a firm. And Apple is worth as a leader, their strategy is an exemplary example because they was not only receiving worker to do something or fulfill their requirements, but also getting these employees want to do and work for …show more content…
If students go through school using Apple products, they become comfortable with the interface and commonplace with the superior performance the brand offers. By creating this early exposure, Apple captures consumers before they even know that they are consumers. Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple's high consumer- contentment rates. It's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they'll be getting before they make a purchase. They know that it will be simple to adapt to new hardware and this make them more open to making a repeat
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Maslow theory is based the on hierarchy of human needs. ‘He states that all individuals are motivated by biological and physiological needs, therefore individuals need to satisfy each need to be motivated’. Management in Training and Education (pg142). Maslow's identified five sets of human needs (on priority basis) and their satisfaction in motivating
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
H. Maslow 1943) and Goal-setting theory(Locke and Latham 2002). 1. Maslow’s Hierarchy of Need Many managers must first understand motivation to then use it effectively. The managers’ goal is to use motivation the right way to then make their employees want to work and then work hard. Managers must understand that each employee may have different needs that would invite them to work harder.
has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).
Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions
Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.
1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
Today, almost every person caries a smart phone with them and some can’t survive the day without it. There are many companies and manufacturers who build smart phones like the popular ones such as Htc, Nokia, Samsung, Apple, Huawei, Motorola, Sony and many more, but what makes those companies not alike are the phones they release through the years, but are they that different? To compare, let us take an example of two leading rival companies in the field of smart phones, Samsung and Apple, who newly released their flagship devices, the Samsung Galaxy Note 4 and the Apple iPhone 6 plus. The Samsung Galaxy Note 4 features a 5.7 inch Super Amoled touch screen, a 16 megapixel back facing camera, an octa core processor with 3 gb of Ram and a 3220 mah battery whereas the Apple iphone 6 plus comes with a 5.5 inch retina display touch screen, an 8 megapixel back facing camera, dual core processor with 1 gb of Ram and a 2915 mah
3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely
This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by
According to the needs of Maslow's hierarchy theory, McDonald’s applies the theory of Maslow projected that motivation is a function of five basic needs. The first need will be the physiological needs which are the most basic needs for a worker to achieve in an organization. In McDonalds ,the employees physiological need is satisfied by being provided with the basic needs such as good working environment which is in a closed area, provided with air-condition and enough comfort ability. The employees are also provided with a uniform that represents McDonalds and a basic pay of RM900.
For examplesare Maslow’s need hierarchy theory, two factor theory, and X& Y theory. Bright Brother Pvt Ltdcan use Maslow`s need hierarchy theory to motivate employee to achieve its objective. Following ways are some ways to motivate employees of Bright Brother Pvt Ltd. Reasonable payment and
Question 1: What is the value proposition that Apple Pay offers consumers? How about merchants? Value proposition is what sets a product or service apart from competitors. It is the products, services, or features that the company provides that add value to customers.