These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
In my opinion, Apple Pay is one of the factors that caused PayPal’s split from eBay. Apple Pay is secure and simple to use as it operates NFC technology and able to be used in several locations that have contactless terminals. Without your fingerprint, Apple Pay will not make any online transaction. Even though, user lose it iphone/ipad/iwatch, they are able to close down the payment function and erase all its memories in the lost item via its Apple ID. Once again, all the payments made by Apple Pay are private as Apple doesn’t save any transaction information (Apple.com).
It also allows the users the option to zoom in and out of the photos, scroll the lists and add data in the device. The Apple technology has developed a unique watch which has entirely new features. It is user friendly; hence, it is easy to familiarize its functions. The apple watch has several apps which are arranged simply and in good order. Navigating is easy because it will respond immediately to every command.
If people talk about the online payment platform. Alipay still the first choice for them due to above information. But if they pay more attention on the deep detail, they will found that it has pros and cons. Depends on how they use and get the benefit from it. A lot of merchants or companies got the money from their business vie Alipay, while the plenty of people got the convenience from Alipay’s options.
Everyone wants an Apple product but they are not so cheap, not everyone can afford to buy it. This first class positioning helps Apple in the future. When inflation dramatically rises up, more people tend to buy Apple products in future a lot more. Loyal customers tend to go for apple products no matter the price to show their income status. Having an Apple product has become more important than price.
What does it mean for Apple? It simply means that its international operations are multifaceted as it has to consider diverse political, cultural and economic factors of each of these countries. Operating in the US and vast differences mark all the other continents. It is said that when you go to Rome do as Romans do; therefore, Apple has designed operation strategies to perfectly suit its area of operation. For example, in the Indian culture, a manager can’t confront his elder who in a business scenario is his junior.
Users can send money using their email address or they can use PayPal API e-commerce features to add buttons and shopping carts to their website. People also trust the PayPal name, giving their website a bit if credibility among visitors. • Easy Access to Funds - Once you've received payment through PayPal and have been granted access to it, moving and using it is easy. Client can use that PayPal debit card anywhere debit cards are taken including using it with an ATM to withdraw their money. Client can allow their earnings to accumulate in PayPal account, rather than using it right away, if they prefer.
Building long-term relationships with the consumer on how to make goods and services better and solving consumer problems (Ferrell & Hartline, 2014). Apple consumers are very loyal to the organization and their products (Ferrell & Hartline, 2014). As mentioned before, Apple is stilled at meeting current consumer wants and needs, as well as future needs (Ferrell & Hartline, 2014). Lastly, Apple provides excellent consumer services even at their stores with their App station (Ferrell & Hartline, 2014). Consumer intimacy is not matched by product or price (Weinman, 2013).
As I mentioned previously, Think Different campaign had changed the world and changed Apple to a better company that holds one of the best brands all over the world that could grab the customer attention.Nowadays, Apple has many competitors such as Samsung and Blackberry. The purpose of the advertisement is to sell the company devices to the customers. Also, to send a message to customers that Apple is not the same as any company that sells electronics and that’s a good reason to buy electronics from Apple. In conclusion, the advertisement uses ethos and logos to convince customers to buy the phone. Logos are used to prove to the customers why they should trust Apple electronics.