Marketing Essays

  • Marketing, Marketing And The Importance Of Service Marketing

    1016 Words  | 5 Pages

    Service Marketing. As the name suggest, service marketing means marketing the services. Services are basically intangible form which means it cannot be seen or touched or which do not have a physical existence but can be only experienced by one. Services include transportation services, financial services, health services, professional services and many more. A service is produced and consumed at the same time which means it 's inseparable. Each service is unique and different from one another.

  • Internet Marketing: The Importance Of Online Marketing

    1784 Words  | 8 Pages

    1.1 What is Online Marketing? Online Marketing is the art of selling products and/or services over digital networks, through finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales. Online marketing uses internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, web banner advertising, and mobile advertising. Online advertising involves both

  • The Shortcomings Of The Traditional Marketing Mix And Relationship Marketing

    1081 Words  | 5 Pages

    The traditional marketing mix framework excelled in the 1960’s and 1970’s business world of mass-marketing and impersonal pushing of products and services, becoming one of the fundamental marketing paradigms, and still is today. However, due to significant cultural, social, demographic, political and economic influences during the last few decades, combined with rapid technological advances, consumer needs nature and behaviour have radically transformed. The business world today has completely

  • Samsung Marketing Strategy: Marketing Strategies

    2240 Words  | 9 Pages

    Introduction In this report, we are looking forward to know more about Samsung marketing strategies. Marketing strategies such as how they segment and target their consumer. Besides that, the type of marketing mix that is being carried out by Samsung such as the price, place, product and promotion. After finding out the strategies, we would actually give some recommendation on how Samsung can improve and be much stronger among their competitor by building the strength and opportunity for the company

  • The Marketing Mix Of The 4ps In The Marketing Mix Of Mcdonalds

    886 Words  | 4 Pages

    4 P’s in the Marketing Mix of McDonalds The marketing mix of McDonalds is based on of the several fundamentals of the marketing mix which develop the foundation of a company’s marketing system and therefore helps to attain marketing targets. The marketing mix of McDonalds deliberates the 4p’s of the leading burger chain across Ireland offering the tastiest burgers and French fries. Product: - McDonald’s positions significant prominence on remodeling a menu according to the customers taste and location

  • Marketing Strategy: Marketing Mix For Hypervenom

    762 Words  | 4 Pages

    Marketing Mix for HyperVenom Product: This product is developed by taking key valuable inputs from football stars and extensive ergonomic studies in its research labs. Nike has followed a product concept pertaining to HyperVenom where it stressed on providing consumers with performance, style and innovative features like mesh fabric. Its outer body is made of the new innovative NIKESKIN it is augmented by All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in

  • Marketing Conclusion Of Under Armour's Marketing Dilemma

    721 Words  | 3 Pages

    popular, but in marketing there is no clear goal. It seems that they wanted to do more than they are capable of: “the issue partly stems from Under Armour 's presence in several categories within sportswear, and could be particularly harmful at a time when consumers are pulling back from spending on apparel” (Pasquarelli “Spread Too Thin: Under Armour’s Marketing Dilemma”). Victoria’s Secret would be one very peculiar example, since they sell underwear mostly. The connection is obvious, the goal

  • Marketing Market Strategy: Kwanpen's Marketing Strategy

    1310 Words  | 6 Pages

    lack of brand awareness, brand value as well as brand image. Thus to overcome all these problem, KWANPEN needs to create awareness through various marketing platform such as advertising, celebrity endorsement, campaign, renovate store layout and window display to attract customer. KWANPEN has an opportunity of increasing sales through all the marketing platform by develop social network and get in touch with consumer, understanding their needs and wants as well as their fashion lifestyle trend. However

  • The Disadvantages Of Digital Marketing Vs. Traditional Marketing

    1035 Words  | 5 Pages

    it is pretty obvious that digital marketing has an edge over traditional marketing. But, traditional marketing obviously has not become obsolete. Traditional marketing does have its place even now. With the current trends, it is incomprehensible to treat traditional marketing as anything but a supplement to online digital marketing. Any business, in fact – especially startups and new businesses – will find themselves missing out if they neglect the digital marketing avenue. However, if you need a little

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient. Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole

  • Marketing Strategies Of Nike

    1475 Words  | 6 Pages

    Evaluation of Marketing Strategies Name Institutional Affiliation Evaluation of Marketing Strategies Introduction Marketing strategies evaluation is the assessment and formulation of a viable marketing plan. A marketing plan is an assessment of the marketing activities against the originally set targets. Continuous assessment of marketing strategies will help the marketing team to find any weaknesses and modify or introduce new strategies that can better achieve the objective. The marketing mix is a

  • Marketing Mix Of Vodafone

    2615 Words  | 11 Pages

    service. For a service providing company; it is very important to maintain their customer relationship management and process a strategic marketing mix to compete with the competitors. In this assessment, we will discuss the services and the marketing mix of one of the famous global service providing company called ‘Vodafone’. We will audit and analyze company’s marketing strategies and their service quality to analyze the competition in the market and what is the position of these one of the top service

  • Marketing Theories In Airline: Marketing Strategies And Concepts

    1480 Words  | 6 Pages

    Although every airline follows and uses its own marketing strategies and concepts, most of these strategies are related and are based on the same theories and methods. They are usually based on: the service supply of routes; the products the airline has to offer; the seat allotment and types of seats; on the price of their products; in-flight services; advertising activities and their distribution channels and other different methods. Airline theories can help an airline become domestically

  • The Marketing Mix Of Primark

    1282 Words  | 6 Pages

    Marketing is another important element Primark uses in order to grow within the retail market. The purpose of marketing is to identify and meet the customer’s needs. Primark can identify their customers’ needs through market research whilst achieving them though the marketing mix (Coupland-Smith and Mencattelli, 2011:98). Primark uses the combination of the 4P’s in the marketing mix, in order for them to reach their objectives. These key elements include product, price, promotion and place. One of

  • Marketing Strategy Of Sephora

    770 Words  | 4 Pages

    caters to several other high end makeup brands. Their constant ‘aim-to-please’ attitude has made them the leading chain of perfumes and makeup in all of France, along with a very influential presence in countries across the world. Sephora’s primary marketing strategy has always been to provide an incomparable and extensive selection of products, with beauty consultants that strive to give you their expert opinions and to treat every customer individually in a domain that allows for interactive and an

  • Marketing Mix: The Marketing Mix Of Coca Cola

    1143 Words  | 5 Pages

    3. MARKETING MIX The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion. 3.1. Product • Energy drinks • Soft drinks • Juice drinks • Sports drinks • Tea and coffee • Water Product overview of coca cola Coca cola made its return to india

  • Marketing Case Study: Kellogg's Marketing Research Factors

    747 Words  | 3 Pages

    In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39

  • Advantages Of Internet In Marketing

    1007 Words  | 5 Pages

    encourage them for repeat purchase (Constantinides, 2002). Promotion is one of the key factors in marketing mix and plays an important role in marketing success. Promotion is the way of communication between product and customers which influence their buying decision (Kotler & Armstrong, 2010). The astounding growth of the internet with its unique capabilities has gained the attention of the marketing community, Bush et al., (2000). Despite, being a new platform for buying and selling, internet has

  • The Marketing Mix Of Mcdonalds

    730 Words  | 3 Pages

    The marketing mix of McDonalds consists of the various elements in the marketing mix which forms the core of the company’s marketing system and hence helps to achieve marketing objectives. The marketing mix of McDonalds shown here discusses the mix as it is delivered in India, but this is very similar to the mix applied in most countries in which McDonalds has a presence. Product McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly

  • Marketing Strategies Of Adidas

    1859 Words  | 8 Pages

    and therefore they improve quality, feel, look, image of products and organisational structures to match and exceed consumer’s expectation and to provide them with the highest value. The main objective of this study is to analyze the importance of marketing strategies and also analyzing the importance of branding which helps us to find out about Adidas brand’s strengths, weakness, opportunities and threats, using STP process, segmentation of market, target the customers and position the product/services

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages


  • The Marketing Strategy Of Adidas

    938 Words  | 4 Pages

    Adidas markets through various marketing vehicles but the majority of marketing is concentrated on television and product placements. The creative team of Adidas is known to pump adrenaline in their customers through advertisements which are well made, creative and filled with energy. These ads attract the customers towards the brand by sending the right marketing message to the customer. The tagline of Adidas “Impossible is nothing” is in itself a very powerful statement for the brand. Product

  • Disadvantages Of Ecommerce Marketing

    1253 Words  | 6 Pages

    marked impact on traditional methods of marketing and sales. The ability that e-commerce has provided enabling consumers to easily shop and purchase products online has opened the door for new and innovative marketing techniques as well. With consumers spending greater amounts of time online, the internet is continuing to increase in importance in influencing consumer purchasing decisions (Manzoor, 2017). In this week’s assignment, e-commerce marketing and strategies will be examined in order

  • Marketing Strategy Of Nokia

    1215 Words  | 5 Pages

    ANALYSIS ON MARKETING STRATEGIES OF RED BULL – Success story NOKIA – Failure story Submitted by: Jijan Varghese Skariah D14008 Introduction Marketing strategy simply refers to the generic path to be followed in order to achieve a specific business objective. A well structured and developed strategy simplifies the everyday marketing job for any business making the implementation of different initiatives straight forward. Marketing strategy helps a company to identify the tools it

  • Cadbury Marketing Strategy

    791 Words  | 4 Pages

    MARKETING STRATEGIES OF CADBURY (DAIRY MILK) INTRODUCTION The Cadbury merged with Schweppes in 1969 and adequate growth and development have led Cadbury Schweppes to take lead in both , the soft drink market as well as the confectionery and has hit the international market with much of potential to position itself amongst the customers from countless countries. Today the Cadbury Schweppes manufactures , markets and distributes its products in over 200 countries. The Cadbury has a fascinating

  • Marketing Strategy Of BMW

    951 Words  | 4 Pages

    presence in over hundred countries like United States, United Kingdom, Canada, China, India, Korea etc. At present, the company has positioned itself in the premium segments with three world’s famous brands i.e. BMW, Mini, Rolls-Royce. In the following marketing plan, the challenges and strategic goals of BMW, the Situational analysis, Competitor analysis with rivals like Mercedes Benz is discussed. The collaborators of the company, SWOT analysis are presented to identify the factors that determine where

  • Marketing Strategy Of Adidas

    1419 Words  | 6 Pages

    org/wiki/Adidas Adidas group in apparel and footwear. (2016). Retrieved from Adidas the largest sporting company marketing essay. (2015). Retrieved from Haseeb. (2015). SWOT analysis of Adidas. Retrieved from History.(n.d). Retrieved April 26, 17, from http://www.adidas-group

  • Advantages Of Dual Marketing

    1233 Words  | 5 Pages

    Business to business and business to consumer marketing are quite dissimilar from each other regarding the form of communication, the method of selling and/or type of database. Although the majority of companies stick to either business to business or business to consumer, many also sell their products simultaneously to both markets whether they recognize it or not. There are many advantages of dual marketing but also many challenges that occur. These advantages and challenges are exemplified in

  • Disneyland Marketing Advantage

    814 Words  | 4 Pages

    is a little bit hard for Malaysians to go those places. Now, the world 's most popular amusement park---Disneyland will launch in Malaysia. How can Disneyland stay successful and win most of the audience year by year, it can be seen based on its marketing mix, 7Ps? What types of products can be found in Disneyland? Many people say food and beverage, souvenir, clothes or jewelry. Yet, these are not all of Disneyland products. Actually, Disneyland mainly provides services for people who come to have

  • Marketing Strategy Of Samsung

    1312 Words  | 6 Pages

    analyze the study of Apple and Samsung 's marketing strategy which will help us to understand consumer brand and their loyalty to gain the importance of improving the competitive spirit. In addition , it also helps to understand the strengths, weaknesses , opportunities and threats by the use of analysis SWOT analysis tools , we can know how to market segments, target customers , and position the product . Therefore , the use of Apple and Samsung 's marketing strategy will help the company to remain

  • Importance Of Pricing In Marketing

    1803 Words  | 8 Pages

    Price as the value placed on a product exchanged between buyer and seller. Pricing is also a key element in the marketing mix because it relates to maximize profits and sales and increase the market share. Marketers know that, among the variables that affect consumers’ purchase decision is the price, which has a significant influence on communication factors concerning the advantages of purchasing a product or services. Marketers use some pricing strategies to attract consumers’ attention to their

  • Advertising And Marketing Theories Of Marketing Concepts And Advertising Strategies

    1991 Words  | 8 Pages

    The purpose of this assignment is to analyze the business named “IL MULINO” according to the theories of Marketing Concepts and marketing Strategies. We will identify the common elements and the shortfalls according to these theories. We will examine the mix strategy of the company and we will propose a new one or how to improve the already exist. Finally we will analyze Advertising, Public Relations and Media Strategies. ANALYSIS “IL MULINO” is a restaurant located in the northern Greece. The

  • Henkel Marketing Advantage

    958 Words  | 4 Pages

    tailor made solutions for their customers. With a small but relevant presence in the consumer market with brands such as Pritt, Loctite, Pattex, etc. In the Benelux, Henkel is operating from Belgium and The Netherlands with as main activity the marketing of all the products present in the Dutch, Belgian and Luxemburg markets from their different business units. In addition Henkel Benelux is also active in supply chain, sales and finance with only a bit of R&D in order to supply all the consumed

  • Disadvantages Of Digital Marketing

    777 Words  | 4 Pages

    Defining Digital Marketing: The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content

  • Functional Marketing Functions

    739 Words  | 3 Pages

    LO1 Explain the role of marketing and how it interrelates with other functional units of an organization P1. Explain the key roles and responsibilities of the marketing function. Marketing is the process by which individuals and groups obtain what they need and want through exchange the values with others. Marketing is an important part of business which is more than selling and advertising. According to Gary Amstrong and Phillip Kotler, the marketer have to understand the marketplace and customer

  • Mcdonald's Marketing Strategy

    6397 Words  | 26 Pages

    1.1 Discuss the role of strategic marketing in McDonald 's. To run a successful business, organization needs a suitable marketing strategy. To understands marketing strategy we must know what marketing strategy is? “Marketing is the activity, set of procedures, and process for creating communicating, delivering and exchanging offerings, and products etc that have value for customers, clients, partners and society at large.” Marketing strategy The marketing strategy is to satisfy customers through

  • Difference Between Marketing And 4ps

    704 Words  | 3 Pages

    Compare and contrast two marketing strategies. They are 4ps and value which they approach to marketing. On 1950 the 4ps approach to marketing was introduced and it’s viewed as a traditional way of approach to marketing, where as differently the value approach, focus is more to the customer and the 4ps is more focused on the product. The 4ps Marketing Strategies Product, Price, Place, and Promotion are the major components of the first step in the marketing plan. Product. Companies which follow this

  • Digital Marketing Disadvantages

    1526 Words  | 7 Pages

    Disadvantages of Online Marketing  Easier to have out dated information on internet, update timing is a critical issue here.  Many web visitors expect something for free. Do you have something to offer free?  There is a lot of competition in the market and by the time visitor reaches the product they have already gone through many links and got the required product. Unless they find what they are looking for quickly.  There are many pros and cons of internet marketing. Its important to consider

  • Disadvantages Of Ethical Marketing

    701 Words  | 3 Pages

    everyone has subjective judgments about what is “right” and what is “wrong . Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts . For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies. There are distinct advantages and disadvantages to ethical marketing. And since unethical behavior is not necessarily against the law, there are many

  • Importance Of Experiential Marketing

    2245 Words  | 9 Pages

    Introduction This essay is the biggest part of the “Experiential marketing” course and the main deliverable. In my essay, I was required to debate importance of the sensoriality in experiential marketing. Sensoriality is a term that de-rives from the word “sense” and is a simple extension to better, more ac-curate, describe the usage of various senses in marketing of products and companies. An enterprise is selected for the case study analysis of the use of sensoriality in business. This essay will

  • Marketing Strategy Of Cadbury

    705 Words  | 3 Pages

    service quality to offer. The campaign also promotes a prospective environment for the BOB customers which will have greater accessibility along with the latest technology. Their tagline and the logo of rising sun are designed to match with the marketing objective of the bank. 6. "Change is Beautiful" by BIBA – The recent BIBA ad focuses on social issues such as arranged marriage to target modern women. BIBA has always been a synonym of traditional ethnic wear. With this campaign BIBA wants to celebrate

  • The Marketing Concept Of Pepsico

    719 Words  | 3 Pages

    A market oriented firm strives to meet the needs and wants of its customers through its product mix. Its business philosophy is based on “The Marketing Concept” which states that the planning and coordination of all company activities needs to revolve around the primary goal of satisfying customer needs in the most effective means to attain and sustain a competitive advantage and achieve company objectives over time1. The PepsiCo company is a prime example of a market-oriented firm. Its mission statement

  • Importance Of Exchange Theory In Marketing

    2398 Words  | 10 Pages

    Question One Part (A) Exchange theory in social marketing proposed that social behave is a result of and process of exchange. This process of exchange purposes maximizing benefits and lowering the costs down. According to exchange theory, people weight the benefits and risks of social-relationship. People will terminate the relationship if the risks outweigh the rewards. Social exchange theory is essentially concerned about taking benefits and lowering the cost to indicate if the relationship is

  • The Advantages And Disadvantages Of Sports Marketing

    1525 Words  | 7 Pages

    presentation will be about sports marketing. I will mostly focus on football in Europe, because this is the most popular sport down here, and basketball in America, also one of the most popular sports over there. It is also the two sports that I am the more interested about, so I am more comfortable to discuss about these sports. So, as I said, I am a big fan of sports, and I decide to associate my passion with something which really interest me and that I study: the marketing.   Sports organizations and

  • Marketing Case Study: Nike

    1361 Words  | 6 Pages

    perform well in their game, the craze for the product can be reduced which will hit the sales of the product. In other words, we can say when pyramid of influence got affected, the demand also gets affected. Highly dependent upon celebrities for the marketing of their brand is one of the major risks for the company. Nike has always dedicated to new innovation in its product. So, in the process of innovation a simple mistake in product development process or product research can result to goodwill of

  • Forever 21 Marketing Strategy

    1662 Words  | 7 Pages

    Comparison of two fashion brands marketing strategies. -Forever 21 and Hennes & Mauritz AB (H&M). Fast fashion retail brands. The philosophy of quick manufacturing at an affordable price is used in large retailers such as Forever21 and H&M. This philosophy is known as ‘Fast Fashion Retailing’ and marketing is one of the key drivers for this philosophy as it creates the desire and want for the consumption of new designs that come into the market to the point of production. Forever 21 did not have

  • Nestle Marketing Case Study

    2123 Words  | 9 Pages

    Ethics are being practiced as a code of conducts in many organizations. This is important when performing marketing operations to the consumers. Ethics helps to differentiate between right and wrong which helps a person to make a correct decision based on moral attributes. This assignment is about the ethical issues in marketing of an organization called Nestlé Group of Company. Firstly, a brief history and background of the company will be discussed. Followed by, controversy faced by this organization

  • Advantages Of Segmentation In Marketing

    1342 Words  | 6 Pages

    a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified

  • Literature Review Of Guerilla Marketing

    1799 Words  | 8 Pages

    Two: Literature Review Introduction Marketing has become a staple in modern business life. In order to grow market share and become a market leader an organization must divert a lot of their manpower to promotional activities. These activities heavily impact how their good is perceived and, essentially, how they are bought. In the discussion of guerilla marketing it can be observed that it relies on an interesting and unconventional strategy towards marketing in order to create a buzz. The focus