A Rhetorical Analysis Of Sprite By Lebron James

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Advertisements are an integral part of everyday life; we see them so often that we have become immune to their presence. We see advertisements while driving on the highway, watching TV, or just simply listening to the radio. As a matter of fact, the clothes that we wear on a daily basis are advertisements of the product that we have purchased. Companies understand that in order to sell their product, they must make the product appeal to several different types of consumers. These companies use market segmentation in order to cater to different consumers. Market segmentation is the process by which companies divide a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known …show more content…

First, Sprite uses logos in order for the consumer to fully understand the product. In the most recent Sprite commercial that I have seen, LeBron James is advertising Sprite and talks about how it is a thirst quenching lemon lime soda, which is a fact. As stated earlier, logos is an appeal to logic or reason. An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. Sprite quenches ones thirst with a flavorful lemon lime twist. Although Sprite does not use too much logos in this particular advertising commercial, they do use ethos and pathos relatively well. Next, Sprite uses ethos in order to cater to its consumers. Ethos as stated earlier, is an appeal to credibility or character. An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. In this Sprite commercial, LeBron James, one of the greatest athletes in all of sports is in the commercial talking about how great Sprite is. This alone caters to several different types of consumers. For example, many children who love sports know and love LeBron James. When they are watching TV and this Sprite commercial pops up, the first thing they are going to want is a Sprite because LeBron James has one. This alone attests to the creativity of Sprites use of …show more content…

In the Icy Hot commercial, Shaquille O’Neal talks about how relieving Icy Hot patches are when they are used to accommodate pain. He states that it is much easier than going to the doctor as well as being just as effective. I can attest to these factual claims being a long time user of Icy Hot. Icy Hot then uses ethos simply by having Shaq in the commercial. Being one of the best basketball players of all time, Icy Hot uses Shaq as a quality-marketing tool in order to boost their products credibility. Lastly, pathos is used in this commercial in two different ways. First the customers displayed show pain and agony prior to using the product and then once they apply the product on they feel relieved and happy. This gives Icy Hot a good marketing tool by showing the effectiveness of the product. This product uses its strategies in order to cater to people suffering from muscle

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