ipl-logo

Save The Planet Ethos Pathos Logos

932 Words4 Pages

The ad being analyzed is “Save Paper. Save the Planet.” This ad explicitly sells “Save Paper. Save the Planet”, but implicitly sells that the survival of the forest is directly connected to what people consume (Holm 1). I believe this ad is specifically targeting the people of South America by using emotional guilt and it is successful by using the silhouette of South America. This ad includes a picture that is divided into three different sections. Each section has a picture of a standard paper towel dispenser with the silhouette of South America on the front and are filled with green paper towels. All three dispensers have a person pulling a piece of paper out each of them. In the first section, the silhouette of South America is almost completely filled with green paper. In the second picture, the silhouette of South America is half full of green paper. Finally, in the last picture, the silhouette is nearly empty. This picture demonstrates as you look from left to right in each section, the green paper inside the silhouette of South America slowly decreases because a person is pulling the paper out …show more content…

The ad created by Ads of the World used logos by trying to show their reasoning behind the ad “Save paper. Save the planet.” They believe that by saving paper, people can help save forests all around the world. From forests in the United States, to forests in Brazil, they are all important. This ad used ethos by showing that the creator cares about the forests around the world and wants to help keep them large and healthy. The creator used pathos by trying to get the readers to “feel” a type of emotion toward this ad, sympathy. They want people to see how using so much paper can drastically affect the forests and feel the urge to help. The forests are suffering from people using too much paper, and the creator is trying to show people

Show More
Related

  • Ethos Pathos Logos

    1565 Words  | 7 Pages

    Whether one is reading some form of text, or watching a commercial, the author or sponsor is conveying a message. Depending on whether the text or commercial is meant to inform, persuade, or simply entertain, there is always a purpose behind it. However, it’s up to the reader or viewer to comprehend what he or she is viewing. The act of determining the rhetorical strategies the author or sponsor is using to entertain, inform, or persuade a specific audience is called rhetorical analysis. Some rhetorical strategies include: logos, ethos, and pathos.

    Read More

  • Cigarettes Rhetorical Analysis

    1009 Words  | 5 Pages

    It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the

    Read More

  • American Ethos Pathos Logos

    653 Words  | 3 Pages

    The speech, “ABOARD THE USS ABRAHAM LINCOLN(CNN)...” by President George W. Bush informs Americans are protected and America can handle any conflicts in American since America won the war on terror. The current tone and status of America are confident because Bush causes Americans feel confident. The three rhetorical choices that Bush uses throughout his speech is pathos, anaphora and parallel structure to convince Americans are safe. Bush proves America is winning the war on terror and attempts to convince Americans are safe through the use of pathos which causes Americans feel safer. Bush uses pathos in paragraph 7 by stating, “ When Iraq civilians looked into the faces of our service men and women, they saw strength and kindness and good

    Read More

  • A Time To Kill Ethos Pathos Logos

    1180 Words  | 5 Pages

    A Time to Kill is a remembered experience that brings up the question, “Is a father justified to kill the young men who raped his daughter?” There are many fallacies used throughout this trial, such as, Appeals to Trial, Ad Hominem, Authoritative Warrant, Hasty Generalization, Claim of Fact and many others. The trial also used Ethos, Pathos and Logos to get its point across. If there were no fallacies, ethos, pathos or logos used, then the trial wouldn’t have been as strong as it was illustrated to be in the movie.

    Read More

  • Ethos Pathos Logos

    780 Words  | 4 Pages

    Why is it important for colleges to have a mission statement? It is important for college universities to have mission statements because it indicates what the college academic policy offers students. Mission statements should provide the organization’s purpose and sense of direction while making the university look attractive within the organization to incoming students. A successful mission statement should be able to covey ethos, pathos and logos in some sort of way which will be used in principles of the mission statements. In this paper I will be evaluating, analyzing and comparing the three mission statements that I picked from University of North Carolina at Wilmington, Coastal Carolina University, and University of Florida along

    Read More

  • Mother Earth News Inaccurate

    1096 Words  | 5 Pages

    While flipping idly through any magazine that can be picked off the rack, people are inundated with many ads. Each advertisement loudly clamors for the attention of its “target audience”, the people that will buy whatever product or service is being sold. Unless you are willing to become a hermit to avoid advertising, manufacturers (and the ads designed by each manufacturer for each product they make) will target you to sell products that not everyone wants and not everyone needs every day in America. As a society, Americans are overexposed to advertisements and are subsequently inoculated against the use of logic, unable or unwilling to see when an advertisement is inaccurate or false. Mother Earth News, a niche magazine for survivalists,

    Read More

  • A Rhetorical Analysis Of Tim Hortons

    314 Words  | 2 Pages

    This is the rhetoric pathos being used to make you hungry and thirsty. When people notice the billboard or commercial their mouth will water and their stomachs will growl wanting to be fed.

    Read More

  • A Rhetorical Analysis Of Quit Smoking

    861 Words  | 4 Pages

    For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

    Read More

  • Ford Ethos Pathos Logos

    640 Words  | 3 Pages

    The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

    Read More

  • Ethos Pathos Logos

    743 Words  | 3 Pages

    Ethos is a rhetorical device authors use to establish their credibility to speak authoritatively on a topic. To strengthen their arguments, they also use logos, or logical arguments and scientific data, and pathos to create an emotional reaction in the audience. In the ERWC Juvenile Justice unit, four different authors, with four different levels of ethos, discuss whether or not juveniles who have been charged with murder should be tried as an adult in the adult court system. Most argue that minors should be tried in the juvenile court system, while one demands that adolescents who massacre innocent victims spend the rest of their lives in prison. After closely reading each author’s opinion, it is clear that Jennifer Jenkins has the most

    Read More

  • A Rhetorical Analysis Of Bounty

    279 Words  | 2 Pages

    The commercial takes place in a house with the son trying to help out with chores, only that he creates a mess. Then, the parents uses the Bounty paper towels to clean up the mess. With one wipe, the spills are completely cleaned up. The advertisement is successful in convincing the audience to buy their paper towels by using the three appeals; logos, and pathos, in the video clip. We all know the company, Bounty, it’s a well-known company.

    Read More

  • Smoking Ethos Pathos Logos

    922 Words  | 4 Pages

    The weapons stand out due to the solid black background, but the weapons that are made from the smoke from the cigarette. There isn’t much repetition in this ad, but one thing that is repeated is the use of weapons demonstrating the effects that smoking has on one’s health. The ad used two effects to emphasize the amount of effects smoking can cause. The alignment plays a role in this ad by putting the noose in the ad. When people look at ads, they generally look at the center first, so putting the noose around the models neck immediately grabs people’s attention.

    Read More

  • Surfrider Advertisement Analysis

    995 Words  | 4 Pages

    This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos.

    Read More

  • Cruelty To Animals Rhetorical Analysis

    676 Words  | 3 Pages

    The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

    Read More

  • Visual Analysis Of Time By Feirdi Rizikiyanto

    490 Words  | 2 Pages

    The advertisement I chose was designed by Ferdi Rizikiyanto. His piece ‘Time’ expresses global warming in an eye-opening way, it has a certain type of feeling into it that really represents how this topic can affect everyone. With climate change on the rise sea levels are following. Putting the piece in the shape of an hourglass helps signify that Earth is running out of time; the top of the hourglass to resemble the rising amount of melting arctic ice, while the bottom displays a mainland piece of Earth.

    Read More

More about Save The Planet Ethos Pathos Logos

Open Document