The presence of advertisements in society influence people into buying, supporting, and inclusively stir them to take action towards a certain object or cause. Among many advertisements that exists, the use of logos, ethos, and pathos exists in order to achieve their purpose. In the advertisement that I chose to analyze the use of logos by the creator creates an amazing impact. Facts such as “one out of every three girls will be sexually assaulted” and “1 out of 7 children are abused” obtains the audience’s attention since such facts cause a shock value among majority of the people. With such surprising sentences the designer is seeking for people to take action and this is mostly seen when the last line of the advertisement is “you can’t afford to ignore it.” If the creator would have left out the two lines that use logos the advertisement would not have the same impact because the creator would have no proof to support his claim. Through the use of logos the designer uses evidence to support his claims while establishing credibility.
According to the Centers for Disease Control and Prevention, a total of 15.1% of United States’ adults smoke. The Action on Smoking and Healthy Organizations seeks to communicate the risks associated with smoking and support greater restrictions on cigarette and tobacco sales. Therefore, the anti-tobacco organization in their print advertisement addresses the number of smokers in the United States. ASH’s purpose is to convey that children readily mimic the habits of their parents and siblings – even the bad practices. In attempts to promote reform among parents and siblings who smoke, ASH, uses multiple rhetorical elements. While the ASH print ad successfully employs the use of pathos to evoke a sense of guilt amongst its audience and asserts
In rural forested areas of North America, forest fires are a big problem. From Alberta to California forest fires wreak havoc, creating a path of destruction that could easily be prevented if people took the proper precautions. The United States government saw the issue at hand and took action, creating the character of Smokey the Bear. Smokey the Bear, as his name suggests, is a human-like bear and his purpose was simple, teach the American people the dangers of fire and how to prevent such destruction. Smokey has been in use for over half a century being quite successful, but with forest fires still being a problem the ad council saw the need for a new campaign and released a new set of advertisements for Smokey. One of
The entire advertisement it is focused on evoking a response of empathy and compassion for the girl. Again, the face of the girl is strongly related to this appeal because the audience feels touched by her suffering. Also, it is very hard to see how the happiness of the girl diminishes and turns into sorrow. For example, the advertisement starts with the girl celebrating her birthday and everybody singing “Happy Birthday”, after that the mother says “Make a wish” and the girl blows the candles of a pretty decorated cake. In contrast, at the end the mother sings her the same song but this time the girl is completely devastated and there is only a lonely candle on top of a metallic plate containing some food. At this point, the emotiveness of the argument it is clearly stated but again the mother whispers “Make a whish darling” making the audience feel brokenhearted. Additionally, this is the point on which the girl looks directly to the camera instead of blowing the candle appealing to the audience by producing a sense of direct interaction with the kid, in other words, the little girls look directly to the person watching the ad and evokes the expected response. When talking about ethos, at the end of the advertisement the name and logo of the organization are showed. In this case, Save the Children’s organization provides the credibility of the advertisement because it is a nonprofit
The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.
The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit. This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
This ad is for Froot Loops, it shows Toucan Sam in the beginning in front of a horrifying, abandoned house. The ad repeats the phrase “He follows his nose whenever it grows.” This ad is saying in its commercial if you buy Froot Loops then your day will be better and you should always trust your instincts. The demographic is mostly for 0-13 year olds because its cartoon like and most of the time kids are interested in cartoons and since kids love cartoons the parents will end up buying the Froot Loops for them.
A campaign demonstrating the demand for cigarettes displays how cigarette advertisers sell cigarettes by saying that “it’s okay to smoke”. With this is mind, teens and young adults may want to buy a pack of cigarettes or feel the need to try one because advertisers are saying that it is socially acceptable. This similar tactic of approval occurs when an adult buys a specific cleaning supply because the rest of the world is buying one. In the end, we end up desiring items we don’t necessarily need. Whether it’s cleaning supplies, cigarettes , or weight loss pills; it is due to advertisement. In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is
The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading
For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial. This commercial uses rhetoric elements, such as a well-structured narrative, convincing imagery, and logical argumentation, in order to persuade the audience to believe that Edward Jones is the right company to handle their different types of
When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Advertisements are a medium that exist to persuade their audience into either buying a product or supporting and idea, and they do this using the rhetorical appeals of ethos, pathos, and logos. Ads that are memorable and successful in swaying the viewers usually make use of all three appeals to support their message; the BCSPCA’s message on animal cruelty does just this. The BCSPCA uses a well-structured advertisement to apply the appeals of ethos, pathos, and logos to persuade viewers to support their cause of fighting animal cruelty.
With over 121.7 million customers nationwide, AT&T is the founder of the It Can Wait campaign. Originally, the campaign was launched at a time when the number of car accidents and fatalities began to increase due to drivers who were texting and driving. Immediately after the campaign was launched, it was discovered that drivers were not only being distracted by text messages, but also things such as emails, twitter posts, instagram notifications, facebook likes, and more. The campaign took its focus off of texting alone, and began to shine a light on a the bigger picture. What makes the It Can Wait campaign so unique is that it is targeted to anyone who is able to drive. This campaign promotes one thing: keep your hands off your phone and your
Media’s central role in our modern society, have become a sort of reference to how we make sense of our existence's and the world we are living in. Advertising companies are selling themselves in the best way possible through their marketing and are apart of the distorted picture we have of what’s real and normal. Even though we know how advertising tries to affect us, and we try not to believe it, we are being “manipulated” by the advertising we are exposed to.