Amazon Big Data Case Study

Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).

They have considered themselves as a customer-centric company and, the customer is the key to its e-commerce business success, especially because these stakeholders significantly affect revenues. They have interacted with the customer well and ranked 1st in customer satisfaction in Foresee Experience Index: US Retail Edition (ForSee Experience Index,

The management at Zappos attracts customers through exceptional service that has created a “WOW” philosophy and embedded it within the fabric and culture of the company. Zappos has several competitive dimensions in which they compete with other online retailers in the market. The company has always maintained its sales growth rate on the long-term basis at a certain output level. Therefore, the competitive advantages of Zappos have always been sustainable. The corporate culture of the company is nurtured and developed by its management team.

The cash-flows represent financial viability and vulnerability of the company. Demand flow: Reflects the growth in technology which provides the companies to efficiently manage the supply and demand cycle which further improves the production cycle. Therefore, provides an opportunity for the companies to reduce cost and increase revenue by providing effective customer service.

Lastly, he co- founded a company called X, which is now Paypal, that makes making transactions online so much easier and is very helpful to today's economy (“Elon Musk”). As one can see, elon Musk has made a greatly affected our economy in a positive way, going way past just creating jobs, but improving the economy through environmentalism, being an example to future entrepreneurs and

These business philosophy and IT improvements enable Amazon to achieve its financial objectives and continue to expand its e-commerce dominance in the business

Social media has gained popularity as an advertising tool over the past five years, and most companies, nowadays, use them to promote their brand and products. Nike is an American multinational corporation that engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. With its headquarters located in Beaverton, Oregon, the company has at least 56,500 employees worldwide. It made a conscious decision to avoid traditional advertising and focused more on digital advertising which is why the company is very active on social media. Sports in general, are a fundamental social activity; therefore brands like Nike are a natural fit when it comes to social

INTRODUCTION The end of twentieth century saw the internet revolution with large number of IT and internet based firms coming into picture. Internet based start-ups made billions of money riding high on the dotcom boom. All the companies wanted to start its stores and operations online so as to cater to the growing number of online users. AOL was one such company that grew at a fast rate selling internet based services and products. AOL’s acquisition of Time Warner in 2000-2001 is considered as one of the biggest M&A deals in the corporate history.

The components of this marketing mix enable competitiveness and international growth while Amazon.com Inc. innovates its services. Amazon.com Inc.’s Products (Product Mix) In this component of the marketing mix, Amazon’s products or product mix is considered. As the top player in the online retail industry, the company offers a wide selection of products. Such a product mix supports Amazon.com Inc.’s mission statement and vision statement.

The Dabbawala community has been roped in to support e-kart and not replace it. This model works as follows: The Dabbawalas are initially trained to use the delivery tracking system at Flipkart’s delivery centre. A thorough background verification of these workers are made prior to enlisting them for training. Post the training

~72. 5% gross margin Amazon Amazon is a relatively new, yet rapidly expanding marketplace for TRX products. Up 280% YoY, Amazon provides brand exposure and ease of purchase to everyday consumers. The Company continues to grow the channel through content optimization, targeted search engine marketing, and direct work with the Amazon management team regarding brand integrity and enforcement.

Until the 2016, it has spread to United State, Canada, Mexico, United Kingdom, Japan, South Korea, Taiwan, Australia, and Spain. Over 705 warehouses around world. Ended in August 30, 2015, the total sales were $113.67 billion (Costco, 2016). For analysis Costco business, SWOT Analysis could be a main tool.

Again, the standards of use are clear and the expectation of privacy does not survive the government’s interest and already established case law. If using a personal thumb-drive in a government owned device, the employee would not have any rights under the Fourth Amendment for that thumb drive being searched and seized. Is the governments search or seizure unreasonable? It would not be once an employee introduced a device such as a thumb-drive into the government computer. The government has a vested interest in the cyber security of their network.