Cow And Gate Case Study

Cow & Gate Next Steps is satisfying richer and thicker powdered milk for babies over 6 months thus containing minerals, vitamins and valuable energy. However it is not substitute of breastfeeding but it is believed to be best for those babies who begin to outgrow follow-on milks and require progress.

In the development of Next Steps, Cow & Gate sought an alliance with Numico which is fastest growing nutritional food company with high margin and growth.

In opinion of few people Cow & Gate should not sought an alliance with Numico in the development of Next Steps as this acquisition may not prove to be beneficial as with the passage of time, the priorities and interests of the two companies may vary thus creating conflict and disturbance in

direct competition with breast milk. This strategy serves as plus point for Cow & Gate in development of Next steps, further as Numico is reported to have increased investment in advertising and promotion to support and fortify their market position in every region so being alliance to Numico in development of Next Steps, Cow & Gate also gains market position. Numico 's expertise will help market products of Cow & Gate to improve health of babies thus being alliance with Numico will prove to be splendid choice for Cow & Gate in development of Next

Soughting an alliance with Numico in development of Next Steps gives Cow & Gate real market value and the company is real jewel for Cow & Gate as alliance with Numico will increases sales growth of Cow & Gate

Success of any product greatly depends on how well it is produced and how well it has understood priorities and needs of customers. Cow & Gate is particularly well placed to be successful because the depth of the scientific research carried out at Numico laboratories supports the usual market research so effectively.

With Numico, Cow & Gate Next Steps will get benefit of complementary strengths that carry new growth potentials. Geographically Numico brings important access to untapped baby nutrition markets and a solid presence in sector and from this standpoint the connection with Numico has opened new opportunities and medical line for Cow & Gate and it has benefited from its line’s expertise. However in short alliance to Numico in development of Next steps has extremely benefited Cow and Gate as Numico involvement has accelerated the process of providing latest technology, enhanced financial credibility and management expertise to Cow & Gate