QUESTION NO: 1 Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected? ANSWER: INTRODUCTION Mc Donald’s is the largest hamburger fast food restaurant chain in the whole world. Mc Donald’s has more than 35000 outlets and serves around 68 million people daily. Primary selling items of Mc Donald’s include hamburgers, cheese burgers, French fries, chicken, breakfast items, milkshakes, soft drinks and desserts. But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries. The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke. The different versions of coke include diet coke, coca-cola cherry, coca-cola zero, coca-cola vanilla etc. The coca-cola company is the world’s largest beverage company. Mc Donald’s Global Branding Strategies • The Core Message Mc Donald’s have always been successful in adapting its message and its menus. The slogan “I’m lovin’ it” is used globally, but it is paired with different scenes and cultures accordingly. For example, in some countries, the same slogan might be paired with an image of a woman, who is alone, listening to music through headphones and relaxing, whereas in some parts like
Television advertisements have been with us for many years now, and over time, these advertisements became more sophisticated. In the recent decade, the exploitation of patriotism has become a common theme in advertising campaigns. Two of the most successful advertising campaigns to utilise patriotism are the QANTAS "I still call Australia home" ads(2001) and the Meat and Livestock Australia "Un-Australian" ads(2008) featuring Sam Keckovich. A close examination of these commercials will demonstrate how patriotism has been depicted through a variety of audio visual techniques.
That is to say, some slogans can be problematic and are worth scratching your head
The 2018 Superbowl was a crazy site to see as the Philadelphian Eagles scored the last touchdown in the game, claiming the 2018 Superbowl. Although the game was intense and behind the field were raging fans, sweating blood and money, the game also aired interesting and diverse commercials. Everyone knows the Superbowl commercials are known for their outlandish pricing, acts, and features some pretty high quality actors- but the commercials come with a lot of influence. One in particular, the Doritos v.s Mtn. Dew commercial targeted all of America, young and old, different ethnicities, and showing a reasonable argument WITHOUT violence instead using what sways America today, music.
In the article “Sleuthing Patriotic Slogans” by Gary Sloan, Sloan shares his thoughts with readers about seemingly problematic patriotic messages. Readers are presented with his point of view concerning “Patriotic Slogans” (Sloan 1). The myriad of slogans are seen just about everywhere and may not necessarily be taken at face value. That is to say, depending on how they are viewed by the individual, they can be problematic. Sloan’s primary point is though thought of as words that should bring people together on common ground, intended to bring forth a sense of agreement around the subject; the patriotic expressions can sometimes be conflicting and not necessarily be a positive thing.
What is in a slogan? A slogan has the power to convince people of things, whether it be in a business setting to buy a particular product, or in a political setting to convince people of a unique idea. Slogans can be very powerful in societies, as shown in George Orwell’s Nineteen Eighty-Four. Big Brother, the main leader of Oceania, creates slogans in order to manipulate the inhabitants of the superstate into conforming to particular standards. These slogans double as paradoxical phrases, which seem absurd and ridiculous at first, but reveal hidden truths.
Where’s the Beef? Every day, commercials influence our lives little by little. Many commercials stay in our thoughts every day influencing us on where to eat, where to shop, and many other choices we make from day to day. One choice we, as Americans, make day to day has to do with fast food.
Donald's second largest market. Fast food especially Mc. Donalds and hamburgers should not be the number one thing people are eating the Spread of Mc. Donalds going to france has had a negative outcome. Seen In Little Bee “A pound is free to travel to safety, and we are free to watch it go.
This really just means the words themselves on the advertisement. Companies don’t really use words unless it’s portraying the company or product name or their slogan. The easiest way to draw consumers into a product is the layout of the ad. This pertains to the visuals and the setup of the ad. This is where you see who the ad is geared towards and how the marketers want you see view what their product is.
M&M’s are colorful sugar coated chocolates that have stolen the hearts of generations in over 100 countries. M&M’s were modeled after Forrest Mars, owner of the Mars candy company found while he was in Spain during the 1930s. During the Spanish Civil War, Mars observed soldiers eating small chocolate pellets covered in a candy shell, which prevented the candies from melting in the soldier’s pockets in warm climates. This is what inspired Mars to create the candy-coated chocolate in 1941. The company’s famous slogan, “Melts in your mouth, not in your hand”, reflect this concept.
The advertisement is trying to convey the same meaning that the protection of women and children is more important than the protection of men, by literally assigning a value to the lives of the woman and baby in the image, and giving no value to the
She serves him food on her knees and is willing to do everything for him because its a mans world. The second ad is more modern and shows the new role of women. They are capable of everything and can do anything. They are a lot more than that. The audiences for these two ads are very different.
The Australian army advertisement ‘discover ADF today ‘ takes the approach on targeting different races and both male and female candidates. However the Swedish army advertisement ‘ Welcome to Our Reality ’ has a different take on their audience and saying what other army’s offer is fake and what they offer is real. For example in the ADF advertisement focuses on three different people who are from tree different backgrounds to explain to the audience it does not matter colour skin you are and where you are from as long as you are an Australian citizen you can join the army. So, we see a midshot of … the SPECIFIC example. The Swedish Army uses a bit of humour and out of the box ideas to attract the viewer’s attention.
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.
The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. From