1.1 Explain the importance of external factors affecting Coca-Cola Company. Introduction The coca cola company was invented in 1886 in New York Habour. Like people who make history, John Pemberton of Atlanta pharmacy, was motivated by simple curiosity and one afternoon he enthused up a fragrant caramel – colored liquor and he carried it out after it was done. He put it on sale on a few doors down to Jacobs’s pharmacy for 5 cents on 3p a glass. A Pemberton’s bookmaker, frank Robinson named this mixture as Coca-Cola and wrote it in his unique script.
Introduction The Coca-Cola Company is one of the largest beverage selling companies in the world. To reach this highest position coca cola uses various marketing techniques and business strategies. It is a leading beverage company and has almost 500 different brands. The very popular soft drinks are such as, sprite, Fanta, Minute Maid and many more in this list. The product originally originated in Atlanta, Georgia, in 1886.
The Coca-Cola Company (TCCC) only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca- Cola franchise.Its main rival being Pepsico. In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales. Its Revenue was US$ 46.854 billion (2013) with a Operating income of $ 10.228 billion and a Net income of $ 8.584 billion. The company has a Total assets worth $ 90.055 billion and Total equity of $ 33.44 billion. DR PEPPER SNAPPLE GROUP INC: Dr Pepper Snapple Group, Inc. (DPS) is an integrated beverage brand owner, manufacturer, and distributor of non-alcoholic beverages in the U.S. (89% of sales), Canada (4% of sales), and Mexico and the Caribbean (7% of sales).It is the third largest flavored carbonated drink soft drink in US by ts annual revenue.
Coca-Cola was invented John Pemberton and Pharmacist back in 1886. Although Pemberton invented Coca-Cola he didn’t have much knowledge when it came to advertising, this is where Frank Robison came in, he registered the formula and designed the logo. After John Pembertons death in August 1988, Asa Griggs Candle rescued the business, in 1981 he became he sole owner of Coca Cola. Now Coca-Cola is a global business, with nearly 250 bottling partners worldwide. The company manufactures and sells beverage to bottling operations.
Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. . The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquarter Coca-Cola has sold more than one billion servings every day. Promotion is something to excel the marketing activities which
HISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.The marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product.
PepsiCo is a world pioneer in helpful snacks, sustenances, and drinks. Pepsi Cola International is one of the main soda pop organization working around the world. As its US multinational organization, it 's working in more than two hundred nations around the globe. The vision of the
2. Efficient beverages. The efficient beverages are flavored and are known as soda water. In 1972 in producing dated mineral spring water large scale manufactures of accurate water was started by "PAUL- at Geneva after wars by "SHOW EPPE" in London. In United States of America, spokes man added fruit juice as flavor and soft drinks industry from them.
COCA COLA COMPANY INTRODUCTION The Coca Cola Company is an organization that is specialized in making non alcoholic beverages, they are the soul distributors and they are the one who promote the non-alcoholic beverage concentrates and syrups. The firm is famous for the product names as Coca Cola composed by a drug specialist names as John Stith Pemberton in 1886. . The Coca-Cola equation and brand was purchased in 1889 by Asa Candler who fused The Coca-Cola Company in 1892. The company even started distribution system dating from 1889 where the sole goal of the organization was to produce the syrup and then sold to many retailers over the world depending on their territories. The firm’s head quarter is located in Atlanta ,Georgia.
1. Company Background/ product introduction (10 marks) The Coca-Cola Company is the world’s biggest leading beverage company. The company own license and market more than 500 non-alcoholic beverage brands, primarily sparkling beverages and also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. They own and market four of the world’s top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing their trademarks, sold in the United States since 1886, are now sold in more than 200 countries.