Coca-Cola works closely with its bottlers around the world on procurement and commercializing new products and new packaging technologies. Coca Cola Company can be considered as a franchise system. The bottlers are primarily local. So the effectiveness of the company depends on the effectiveness of the relationships between the bottlers and the companies brands. To manage franchise relationships, the company has to maintain a geographic orientation.
The good results lead to evolution into the current Coca-Cola Company. Some of Coca Cola’s key routines and capabilities are the recipe, packaging, and advertising strategies. They refined their routines through the years for more success. So, all routines changed in the routines they are now through constantly refining their
People drink less CBS when it’s cold outside. So, yes weather has a huge impact on the sales of the company Social • Brand Image Coke creates strong feeling and impression on the consumers that whenever people see coke bottle with red label they suddenly start feeling thirsty and feel a need to have a drink & always associate it with happiness • Consumer attitude & opinion In a research it was revealed that Coca-Cola is the brand associated with happiness (Coca-Cola, 2010). The result of the survey revealed that people participated in research said it’s the taste that makes them smile others said sharing a bottle of Coca Cola with family and friends can provide any opportunity to spend time together(Coca-Cola,2010) • Life style Trends 70% baskets contain Coke while doing monthly grocery. It is penetrating more in shopper basket. Majority of people are showing more interest in healthy lifestyle.
Besides, Coca-Cola is also successful due to its supply chain function. Supply chain can be refer as the process of transferring the goods or services from suppliers to the final customers. “We ensure that every link in the chain stretching from bottler to consumer is working together. We cover every aspect of supply from Procurement and Manufacturing (including Quality, Environment, Safety & Health), to Engineering and Logistics.” (Coca-Cola Company, 2013) Moreover, the successful of Coca-Cola is also due to its innovation. For an example, Coca-Cola attracted its customers by introducing some innovative vending machine such as Small World Machine in India, Coke Hug Machine and etc.
Consumers normally judge about the credibility, quality, superiority, and consideration (Keller, 2013). Coca-Cola is innovative as it introduced a portfolio branding strategy to show difference and demonstrate healthy awareness. Those products are Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke which no calories and sugar. This strategy was work because it knew some consumers worry about their healthy or want to keep fit. It understands deeply consumers’ needs and tries to fully satisfy consumers’ requirements for its products.
Company and Product Background Coca Cola Company’s history started at 1986 with the curiosity of a Dr. John S. Pemberton, who is pharmacist from Atlanta, Georgia. Dr. John Pemberton made up the Coca Cola formula in a three legged brass kettle in his back garden. Dr. Pemberton’s bookkeeper Frank Robinson suggested the name. Frank Robinson also was perfect calligrapher. The flowing letters of ‘’Coca Cola’’, which has been the famous logo of today, was first scripted by Frank Robinson.
Organizational Change and People Development in Coca-Cola Company A pharmacist named Dr. John S. Pemberton came up with a unique flavored soft drink in 1886. Few years later, Asa Griggs Candler bought the formula and integrated with Coca-Cola Company to come up with the largest most popular beverage company. Coca-Cola is placed in over 200 countries worldwide with a head office located in Atlanta, Georgia. Their major activities are to produce and sell concentrates, beverage bases, and syrups to the bottling companies. The later companies will handle the packaging and distribution of the product to customers and retailers (Coca-Cola, 2015).
Coca Cola desires creating positions that will give their products the greatest benefits in their target markets. Most consumers tends to create an picture of a product by contrasting it to another product. We have seen that through the infamous battles between Coca Cola and Pepsi products and Coca cola had the upper hand most of the times. Coca-Cola’s market share reduced significantly after the company decided to change its flavour. Even though the researches at the time showed that this was the right move, it was a big mistake and many of Coca Cola fans stopped drinking.
Coca-Cola's business is based on a complete transport and distribution. There will always be possible improvement in this respect. Thus, Coca-Cola should remain strictly monitor their supply chain, and continuously improve to bring costs down. Diversified health and food business will increase Coca-Cola products to their customers. This will also ensure that they get from existing customers to provide better income through cross-selling products.
The company was later bought out by businessman Asa Griggs in the 20th century which later led to Coca-Cola 's smash success. Throughout the years, Coca-Cola managed to sell, distribute, & merchandise its products to retail stores, restaurants, &vending machines. It later introduced other cola drinks such as Diet Coke, Caffeine-free Coke, Coca-Cherry, & Coca