YouTube is eventually getting a lot of users lastly, so providing good images or videos on the website, can make a difference when a client is choosing between your hotel or the competitors’. The personal website should also be one of your biggest assets. An easy, accessible, elegant page will
Available discounts are also shown here. You can also give feedback and comments through Facebook. Kmart has 1,443,576 people liking their page. You can easily participate in product reviews and comments through their posts. Kmart on Twitter http://twitter.com/kmartdeals You can follow Kmart on Twitter, give feedback and comments and help the store improve on their goods and services.
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New production and distribution technologies can enable GameStop to expand its product offerings to existing market for market penetration and product development. Likewise, opportunities for vertical and horizontal integration through mergers and acquisitions are present especially when there are large gaming markets in China, India, and Latin American nations where income is quickly rising apart from improvements in their communication and transportation infrastructures. See Figure 7. It shows that in 2017, 47% of consumer spending came from the Asia-Pacific region (McDonald, 2017). Asia-Pacific alone will grow at 9.2% year-on-year to $51.2 billion with China composing $27.5 billion (McDonald, 2017).
Costco has very limited emphasis on its stores and the areas it covers. The meticulous decision making influence in its ability to more speedily respond to market conditions. Also maintaining high wage is weakness for Costco for example Costco’s average pay is $18 an hour, 43 percent higher than its competitor, Sam’s club. Opportunities Costco can expand its market in the many regions of the world specially the developing markets of China, Japan, and India. These markets display huge potential for growth of the firm.
14.6. Why social media is so important? Social media has become so important because it is widely use as a mean of communicating with our friends and families, sharing our thoughts, playing games, posting photos and videos, selling and buying items, meeting new friends, and even for gossiping. Many private organizations and government bodies, as well as public agencies, use social media to make announcements for competitive advantage. In this digital era, social media is no longer optional, it is a necessity.
As with Facebook, Nike has individual feeds for its subsidiary brands, including golf, basketball, FuelBand, Nike.com and football. Nike uses twitter to update readers on new products, answer customer questions, show videos and get detailed feedback. This popular social media enables feedback for product or company improvement. It allows people to view and state their opinion or rather comment on photos and videos. This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products.
It helps in most of the concerns of customers, improving and maximizing customer satisfaction, and gain customer loyalty, which will lead to the growth of the industry and more profit. The airline industry thought of coming up with a strategy that helps in finding information about the availability and cost of the flight, booking flights online, checking-in online, collecting information about each customer’s preferences, finding out which customers are most profitable, building customer loyalty by rewarding them, and increasing sales. Nowadays, almost everyone around the world is using the internet for personal use and for business use. That is why many industries are using applications that open on smart phones and tablets to make it easier, faster, and more convenient for the customers. Moreover, airlines are using e-business applications and Customer relationship management strategy, such as e-CRM which helps in managing customer relationship through the Internet, and many airlines are doing this as a separate plan to their e-business
Social media solves this problem and it does it very well, Dickerson is a living example of this. He was a large fan of the TV show "Twin Peaks" and, through the power of social media, he was able to meet the co-creator of the show, Mark Frost. Dickerson "responded to one of his tweets, [they] started a conversation, and now [they] are “talking” almost every day" (1). Without social media, this never would have happened. Social media connects people by providing people with opportunities to meet others that they never would otherwise.
3. Service American Apparel’s service is only rated one out of five on average. This is due to poor efficiency, mainly caused by lack of email response, plus a failure to check products before delivering out. 4. Speed Customers stated that shipping takes long – there is often no update on the parcel’s location – and sometimes they go missing.