The rate of advertising on Facebook has grown since 2010. The companies reach target audience through pages, groups, direct tags and advertisement panels appearing in news feed. Advertisements visible to the users are based on the user’s browsing history and profile information available on Facebook. Advertising on Facebook helps businesses build lasting relationships with people and find new customers. It is a preferred platform because of its wider user base, easy accessibility and cost effective.
It helps them to attract or gain potential customers, investors and consumers. As people gain more followers on their pages or websites, brands and companies start approaching them for paid endorsements and sponsorships. Through this the company gains more customers and it gives an identity to their products. Youngsters have become overnight sensations through YouTube. This has derived a new term called “YouTube celebrity” which is used for people who have a huge fan following on their accounts.
This is because social media can empower activism and inspire individuals to rally behind one cause. Social media can also assist people in staying connected to their society. All kinds of people all over the world use social media. Job searchers, families, friends, businesses, daters, activists, and just average people looking to follow current events, all use social media on a regular basis. Social media can be used in helping people find work, and in turn helping employers find employees.
Its fundamental impact to the society is to create connections and relationships between people. For businesses social media can be used for marketing purposes. It helps build the brand of any business therefore making it more attractive to customers, current and previous employees (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). Businesses are able to use social media to share more about themselves and value to customer, provide support for customers and customers can also provide feedbacks on their product making them feel involved. Facebook which is one of the most popular social media platform is seen as the most important marketing platform for businesses based on responses from marketers worldwide.
Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand
On account of all these facts, it can be said that companies should use Facebook actively in order to communicate with old and new customers since it is a commonly used network. In addition, advertisers can buy Facebook ads that appear in the side columns of the Facebook site. These ads include a picture, a click through link to
The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
The Facebook benefits include as a social networking pro provides benefits for business and individuals too, such as making a group, chatting with clients, making an event, wall stickers, reliable platforms, news feed, etc. you can meet new people & have knowledge about various places, traditions & culture. No doubt, the Facebook is proved as a great option to connect with the world these days. Most of the people use FB in day-to-day life; even many people spend hours-&-hours on the
Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer. FIND CUSTOMERS Hashtags and keywords are useful for helping you identify potential customers who are interested in what you are selling. After finding prospective customers, you can simply direct them to your account where they fill out more about your business.Social media
Currently, mobile technologies have drastically taken a leap with 3G, Wi-Fi, text messages, and GPS. It’s a fact that a huge population of people access the Internet through their mobile devices exploring a wide range of mobile technologies such as application, advertisement, and push notifications. Current applications and the potential for future applications of mobile marketing in the travel and hospitality industries today have grown exponentially. In today’s society mobile marketing is taken very seriously at all fronts of the hospitality industry. Experts have done extensive research and recommends for hotels to create a user-friendly mobile site.