Disadvantages Of Persuasion

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1.0 Introduction
According to BusinessDictionary (2017), persuasion is defined as a process aimed at changing attitude or behavior of a person or a group toward some event, idea, object, or another person(s). The information, feelings, or reasoning, or all of them is conveyed by using written or spoken words (http://www.businessdictionary.com/definition/persuasion.html). Through the conveyance of a message, the communicators try to persuade listeners to change their mindsets or behavior regarding an issue, in an atmosphere of free choice (Perloff, 2003). This means that persuasion involves audiences and they have free choice. Basically, the communicators do not persuade people, the people persuade themselves. The communicators just clear the …show more content…

It will also allow them to have the competitive advantage over competitors in the market. Here are some of the effective persuasion techniques that can be learned:
1) Legitimization of Paltry Favours
Legitimization of paltry favours means that making even the smallest amount of help is a legitimate and useful way. This technique simply having the legitimization statement printed on a t-shirt and it works well. For example, when trying to get people to sponsor your charity fun run, having the message “Every little penny helps” on their t-shirts, this will result in increasing number of people following through to donate money.

2) But You Are Free (BYAF)
But You Are Free (BYAF) is a type of persuasion techniques that can double your chances of someone saying “yes” to you. First, make a suggestion when the people make a request. Then, followed by the convincing tagline “but you are free.” This is just to make them remember that they have a choice. For example, “I am suggesting Y, but you are free to choose”. By using words like “but you don’t have to”, you also can get results.


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