Now, being 2017, the time of male dominance is over, therefore, this old habit of portraying women only as sexual objects should be stopped. Undoubtedly, female objectification in your commercials has significantly negative effects. Among the list of repercussions, there are depression, body shame, appearance anxiety and eating disorder. Female objectification in your ads has made not only women but also girls feel pressured to follow the beauty standards of our culture and willingly change their faces and bodies. When women and young girls internalize an observer’s perspective of their bodies, they live under the imaginary third person’s standard and this is very unhealthy.
This research paper presents a content analysis on the portrayal of women in advertisements. This paper is written to better understand the stereotypes of women in advertising. The paper will also include the harsh realities female receivers have to face due to the portrayal of unrealistically thin and technologically perfected super models. Many women are portrayed as sexual objects and are constantly being degraded. Few examples of using sex appeal will also be discussed in this paper.
So when people look and see that they don’t look like they’re favorite super-model it can put a downer on their self-confidence. This causes many girls feeling that they aren’t good enough in society, society won’t accept them because they aren’t perfect and they start to not like their body. When for many females they can’t lose as much weight as their friend can just because of their genes and how they were born. “The lack of connection between the real and ideal perception of their own body and firm willingness to modify their own body and shape so as to standardize them to social concept of thinness…” (Dixit 1), being focused on unrealistic expectations can cause women to lose themselves and change their attitude on how they view their body, and not for the better. “Body dissatisfaction, negative body image, concern with body size, and shape represent attitudes of body image.”(Dixit 1), women are so obsessed with looking good that they are missing out on enjoying
As a result of people having negative body image, it has contributed too many eating disorders, low self-esteem and low self-confidence. The media culture have not been helpful with impacting positive body image, rather, has influenced people’s perception of their bodies negatively. The essay “Enhancing Your Body Image” by Rebecca J. Donatella, made known that there are many factors which influence body image and also, suggested ways on how people can build up positive body image. The media and popular culture is one of the factors that influence body image. The media influence body image negatively because it shows and represents unrealistic and perfect bodies of celebrities, not considering what the average American looks like.
So rather than speaking out useful and meaningful words, it shows that women are only making noise coming out of their mouths. Metaphors are used to associate women to negative things. ‘’Verbal Diarrhoea is a Female Disease’’ (35) ‘’chew the fat’’, and ‘’spill the beans.’’ (16). It means women let out secrets easily and their mouths are always moving. Saying that women talk is a disease has a very negative connotation because it compares women talk to a grotesque and revolting sickness.
Body image is “An intellectual or idealized image of what one 's body is or should be like that is sometimes misconceived in such mental disorders anorexia nervosa” (dictionary.com). All genders around the world struggle to impress themselves and others with body image. In a world that promotes unrealistic body images, it is very difficult not to compare yourself with these unrealistic standards. According to Glamour magazines in the United States, 40% of women are unhappy with their body image (Dreisbach, 2009). Female models have been getting thinner and thinner over the past 100 years.
When comparing Julia Roberts' cover to Blake Shelton's it becomes apparent how there is a double-standard when it comes to how the media portrays men and women. Other ads and magazines, as well as other forms of media, have shown throughout the history to repeat the same unrealistic beauty standard, focusing on perfection rather than realistic women and their true selves. Further, it demonstrates how women are not allowed to be sexy once they reach a certain age, while men become sexier with age and often are praised for signs of aging, such as grey hair. Magazines such as these can lead to self-esteem issues in women, particularly young girls who look at forms of media to get a sense of societal expectations. In order to fix this issue, magazines need to be cognizant of how their images and portrayals of women and men can impact people's images of themselves and others.
In a result, she must depend on Tom to gain social sources then become his mistress. In fact, there exists to be many women like Myrtle in contemporary China. They are women behind sexual bribery. Like Myrtle, these women behind sexual bribery are also constantly criticized by public. People scold it as a kind of annoying action and think these women have terrible influence on the society.
Not all but a significant amount of these celebrities tend to be drug & alcohol users and addicts, and this behaviour is portrayed in the media towards the rest of the society. This behaviour pressures the average person to feel the need to fit in and they, therefore, follow in these celebrities footsteps hoping to fit in. Beauty over brains - The media/ fashion industry shows that someone does not need to be smart but needs to be pretty. This leads the majority to focus mostly on their outward appearance than to focus on their education. This leads mainly girls to eating disorders and body mutilation so that they can look like what the media portrays to be
The media, such as television, magazines, Internet, and movies has traditionally portrayed an unambiguous reflection of how society endorses a certain body image. The media depicts girls and women as either thin or curvaceous so they can display the viewer’s expectations and standards. In addition, females who do not meet these seemingly stereotypical “body image standards,” often feel less self-assured about themselves and, therefore, try to uphold the perceived societal ideal by any means necessary. According to Tiggemann (2006), “First, women and girls’ own reports clearly indicate that they hold the media at least partly responsible for their negative feelings toward their bodies” (p. 524). By having these negative thoughts, women can harm their bodies by doing whatever they can to fit the expectations that the media seems to portray.
In the article “I won. I’m sorry.”, Mariah Burton Nelson shows viewers how tough to be female athletes in our society since many people still believe that sports are for men but women. They claim that femininity is about beauty, weakness, and uncompetiveness. Therefore, to be accepted as a real winner in sports games, besides wining the games, female athletes also have to win the audience approval in which female athletes has to present both strength and elegance. Moreover, female athletes have been facing an unfair coverage on the media.
This is the standard of beauty to follow.” We use celebrity ‘news’ to perpetuate this dehumanizing view of women, focused solely on one’s physical appearance” (Anniston). Young girls do not have a mature understanding of how those magazines work and how to make a wise judgment about the standards of beauty diffused by magazines. That leads them to try to imitate the pictures in magazines (most of the time those pictures are photoshopped) and try to be in perfect shape with a skinny body and a flat stomach and a low weight. When they can not reach that body and fulfill the standards, they develop psychological issues and have a health