Mischel's Study Of Delayed Gratification

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Mischel believes that cognitive factors govern how people will respond to environmental forces. He started a study of delayed gratification in the late 1960s. Delayed gratification is one’s ability to abstain from instant but less-desirable outcomes in favor of deferred by more desirable outcomes. The study explored children’s self-control or willpower by use of a simple yet effective experiment. The study was useful in demonstrating the importance of the ability to delay gratification.
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