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Propaganda In Brave New World

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“To be a leader means to be able to move masses” (Adolf Hitler). The quote epitomizes both the Nazi party in Germany and the World State in the novel ‘Brave New World’. The Nazi’s and World state exercised propaganda to gain dictatorship and control over their people. It is not difficult for one man or society to dictate millions with the help of advanced technology and propaganda techniques. The propaganda techniques like card stacking, glittering generalities, and plain folks are used in the propaganda of the Nazi party(Adolf Hitler) and the World State . In World War ll, the venomous Adolf Hitler used modern technology to generate fear and distress to humanity. As a result, Hitler brainwashed his people of following his beliefs; which included…show more content…
Glittering generalities are used when someone or something gives a promise or statement in which the good is exaggerated but the side effects is not mentioned. “Enjoy Coca-Cola” (Huxley, Aldous. Brave New World.print), is an example of a product that has its goods but, the consequences of the drink are not mentioned or displayed. The slogan “Enjoy Coca-Cola” gives hope for a happy life, but Coca-Cola fails to mention that if it is consumed excessively it can cause obesity. “Never put off till tomorrow the fun you can have today” (Huxley, Aldous. Brave New World.print), is a quote that allows yet another carefree, ignorant attitude of the society to remain, encouraging everyone to have as much fun as possible without the mention of consequences; rules of the World State are strict, and they take away the excitement in people’s lives, but the strict rules leads to another source of fun-soma. Soma is a hallucinogen described as the ideal drug with the benefits of calming, surrealistic and a ten hour high with no side effects(Huxley, Aldous. Brave New World.print). The people of the World State have been encouraged and conditioned to love it. “And if ever, by some unlucky chance, anything unpleasant should somehow happen, why, there’s always soma to give you a holiday from the facts...”(Huxley, Aldous. Brave New World.print). The passage comes from Mustapha Mond himself, trying to convince John(one of the main characters) soma solves the ‘old humanity’ problems. Instead of telling John the truth, he hides it; the drug is not used in a beneficial way, it is used when people have unsatisfying feelings. Mustapha Mond describes soma as a tool that allows everyone to be good, but it can also be seen as a tool that the World State uses to keep its citizens from feelings unhappy enough to try to change the society in which they
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