Rhetorical Analysis Of Food Inc

1065 Words5 Pages
Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America. The director’s assertion, in the film, is also that food companies are in control of what goes in our food and how is it produced. The documentary investigates…show more content…
Logos is an appeal toward logic or fact. The director uses logos to present an argument which can be hard to refute sometimes. The film appeals to logic because, Kenner included statistics and facts about meat, dairy, and vegetables. One small fact from the film demonstrates the consumption of meat in a person’s lifetime. From statistics, graphs, and facts like these, we are able to prove a point. There are multiple examples of logos displayed throughout the film. One part of the film showed a strong side of logos. In the Food Inc. statistics of the FDA, statistics proves that they have been inspecting 9,160 times in 2006. This shows that the government is also involved in this process. Also, McDonald’s has a larger purchaser of ground beef in the America. The author of “Fast Food Nation”, Eric Schlosser, informed Food Inc. by mentioning, “In the 1970s, the top five beef-packers controlled only about 25% of the market. Today, the top four control more than 80% of the market.” (Kenner, Food Inc.) Schlosser statistics provides a reliable data which strengthen logos in a certain…show more content…
The next rhetorical structure used in this documentary is ethos. Ethos is an appeal to credibility. Throughout the documentary, many examples of ethos are demonstrated. From interviews to facts/logos from companies such as Tyson and Perdue throughout the film. Carol Morison, the owner of “Perdue Chicken Farmer”, provided access to Food Inc. to be in her chicken farm. During here interview, she stated, “The companies don’t want farmers talking They don’t want this story told.” (Kenner, Food Inc.) Morison also claimed to state that, “It doesn’t matter if the chickens get sick. All of the chickens will go to the plant for processing” (Kenner, Food Inc.) From this interviewer’s statements, Carol Morrison is a credible source because he spends most of her time in the chicken farm and she has interacted with many other companies like Food Inc. To show ethos in this documentary, the author used his personal experience along with what the industry has stated. “I 've eaten this food all my life not knowing what was in it and how powerful the food industry was." (Kenner, Food Inc.) “The industry doesn 't want you to know what you 're eating because if you did, then you might not want to eat it" (Kenner, Food Inc.) Ethos components in the film strengthen the documentary claim about the food
Open Document