It is important for a writer to establish ethos in order for their readers to accept their argument. Eric Schlosser, the author of Fast Food Nation, establishes his ethos in the introduction so that his audience sees the importance of his investigation of the fast food industry. Throughout the introduction of Fast Food Nation Schlosser presents his audience with dates and facts regarding the fast food industry. By telling the number of operating McDonald’s in 1968 and quoting sociologist, his audience knows that he has done the proper research. Schlosser himself even claims that, “During the two years spent researching this book, I ate an enormous amount of fast food. Most of it tasted pretty good.” (Schlosser 9) By acknowledging the two years
Some notable rhetorical devices and techniques were used effectively throughout Bittman’s article. We can start off by examining his use of ethos by appealing to figures of authority, which appear as short quotes from university professors, authors and leading food experts. The first quote was introduced mid-way through the article by a food studies professor at New York University: “Anything that you do that’s not fast food is terrific; cooking once a week is far better than not cooking at all.” says Marion Nestle, professor of food studies at New York University and author of What to Eat. “It’s the same argument as exercise: more is better than less and some is a lot better than none” (as cited in Lunsford, Ruszkiewicz, & Walters, 2013, pg. 661).
As we go through The Jungle, Omnivore’s Dilemma, and Food, Inc., it becomes apparent that all of these publishings target ethos to appeal to their audience. Upton Sinclair uses ethos during the time when he describes workers washing their hands in the water used for the sausage (Sinclair 143). This is bias because it compels the reader into acknowledging that the things going into food is not right, however it does not show any good qualities in the meatpacking industry. Therefore, this affects the reader’s value system because when they were informed of the monstrosities going on within the food industries, it changes their trust towards the industry. Another example of this is Michael Pollan’s bias __ the food industry when he states that
Rhetoric in Panera’s Advertising Mmm. Panera. Whenever I decide that I want soup I buy a thing of vegetable soup at panera. As long as it’s not lunch hour, I can get my food in less than 10 min. It takes far less for me to gobble it down.
Throughout the editorial the author uses the rhetorical appeals in order to explain the restaurant industry and show what little the workers behind this industry receive. The appeals work together in order to inform the reader of the growing industry and the growth of the works and the lack of benefits and pay they may receive. The author uses ethos in order to show the reader with reliable sources that the author is getting their figures from in order to gain credibility on their statements. Even if there was a lack of ethos used in the article which can result in the reader second guessing some figures and statements that the author is stating it really balances out with the other appeals. The author uses pathos by giving us firsthand accounts
In a Michael Moore style critique, Fast Food Nation by Eric Schlosser, examines the effects of the fast-food industry’s need for consolidation and efficiency, targeting how these incentives have altered the American diet, workforce and economy. Schlosser’s expose is ambitious, albeit gruesome and discussion of the fast-food industry, which he said has infiltrated every facet of American society over the last four decades and has become a social custom “as American as a small, rectangular, hand-held, frozen, and reheated apple pie.” Schlosser begins his investigative reporting with the humble beginnings of the fast food restaurants and the men who created and perfected the industry. Schlosser argues that the rapid growth of these restaurants
Schlosser does not want to be another individual saying fast food is horrible only because of how unhealthy it is for the human body, his main message goes beyond that. Schlosser is an author who wants to give his readers the argument of how the fast food industry affected the landscape of America, created the gap between rich and poor wider, fueled obesity amongst many and even altered food production across America and the world. As well as getting the point across of how fast food is now what makes up America and is almost now part of the defination of America.
and he also conducts interviews with people who are in the junk food industry. Using the rhetorical appeals of logos, pathos and ethos Moss’s ideas can be interpreted very easily. His audience can understand all of the health issues that come from eating junk food thanks to Moss’s effective use of all three rhetorical appeals. Throughout the article Moss mainly appeals to the audience through the
“I 've eaten this food all my life not knowing what was in it and how powerful the food industry was." (Kenner, Food Inc.) “The industry doesn 't want you to know what you 're eating because if you did, then you might not want to eat it" (Kenner, Food Inc.) Ethos components in the film strengthen the documentary claim about the food
Novelist, Eric Schlosser, in his novel, “Fast Food Nation”, expresses how fast food has spread. Schlosser’s purpose is to make us see how addicted we are to fast food. He adopts a shocking tone through the use of diction, Logos, and diction in order to get people to make better choices. For starters, one of the strategies that Schlosser used in this text is diction. Diction can be defined as style of speaking or writing determined by the choice of words by a speaker /writer.
Eric Schlosser agues in “Cheap Food Nation” that the food and livestock industry in the United States is in a state of disarray. He argues that people’s heath is largely effected by the way food is processed and grown. In the article Schlosser uses rhetorical appeals in his writing to express his beliefs. He uses rhetorical appeals to argue that “the driving force behind all these changes has been the desire to make food cheaper and produce it faster” (Schlosser 1).There are four appeals in total which are logos, pathos, ethos and kairos.
In the article "Don 't Blame the Eater," by David Zinczenko demonstrates the argument of blame towards Fast-food restaurants due to teenage obesity in the country. As Zinczenko 's essay progressed, he included his personal experience to be used as a credible source. Along with his experience he includes imaginary and sets a particular tone to achieve an effect to persuade his audience. In disagreement to his standing point, he ignores all perspectives to create a one choice response. Zinczenko had a good method to capture the audience 's attention.
It is a sad day in our great American nation that I must speak about the unjust, that is present in our current demographic situation. We need a SOLUTION. Our citizens are starving, they are leaving to other countries, while turning their backs to the nation that grew them. Gold diggers are walking around our GREAT NATION with children just trailing behind them looking for handouts in food stamps. People across the entire globe look to this great nation for support with hunger, a problem that is most easily solved through the addition of a new nourishment to the global menu.
For my rhetoric analysis of "On the Plate" by Toby Morris, I learned to thoroughly summarize his main points of his comic strip and was able to identify the purpose of his text. By doing this I was able to inform and allow my readers to think critically about the topic of privileges. While analyzing my paper I made sure to include many rhetorical devices that the author used to help strengthen my analysis paper. When looking for the rhetorical devices, I wrote a journal that helped me brainstorm ideas on how the author wanted his audience to react. Some of the devices he used was how he structured his comic strip to help his readers view it clearly and can still understand it easily.
Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text.