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Rhetorical Analysis Of Hillary Clinton's Role Models

860 Words4 Pages

In Hillary Clinton’s campaign advertisement, titled “Role Models”, rhetorical devices are effectively used to persuade the audience to vote for her. This ad starts off with images of houses across America and simple, sad piano music. It then focuses on children’s faces as they watch and listen to some of the offensive comments Donald Trump has said in speeches and interviews. The ad then displays a black screen with the text “Our children are watching. What example will we set for them?” In contrast to the darkness surrounding the faces of the children as they watch Donald Trump speak, the ad cuts to brighter scenes of Hillary Clinton giving a speech and children watching. During this speech Hillary Clinton says, “ Our children and grandchildren will look back at this time at the choices we are about to make, the goals we will strive for, the principles we will live by, and we need to make sure that they can be proud of us.” Throughout this ad, …show more content…

Lastly, the word choice and imagery in Hillary Clinton’s speech at the end convinces the audience that Hillary Clinton is the best choice for President. By stating that “we need to make sure that they can be proud of us”, Clinton introduces a sense of accountability and duty to the audience, going against the notion that one person’s vote does not matter. Also, the use of the pronoun “we” makes it seem like Clinton shares a common interest with the rest of America and thus is a figure that can be trusted. In order to convince the audience that Clinton is a patriot and has the support of many Americans, the speech is shown as taking place in front of a large, cheering crowd of people with American flags. The combined effect of this word choice and imagery is that Clinton is portrayed as a down-to-earth patriot who cares deeply about the future of the country. This message is important as it counteracts the views advanced by Donald Trump and other political figures that she is an elitist who does not care about the

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