In the year 1998 women would strive to be perceived as the “perfect” woman with flawless skin and a skinny body. In the 1990’s technology changed how we would perceive women forever. With this new technology we now have access to digital editing and other online editing tools that women can use to eliminate all of their imperfections. With these tools our society put a huge pressure on girls to look like the people in the magazines. The problem with this, the girls in the magazines were not real.
How did the beauty ideal evolve throughout the years? The ideal of the perfect human body can been seen as a result of culture. Every culture is different or differs in at least a few aspects. A lot of factors in a culture contribute to the formation of a beauty ideal.
Overweight or average women were no longer in the picture, but instead underweight women became the ideal for actresses, dancers, and models. This era started when British model Twiggy, with a BMI of 15, started appearing on the screens and covers of magazines with her skinny body, flat chest, and boyish looks that made her shine between other models and become an international supermodel. In the 1960s being thin was main stream, and magazines started using thinner models. At that time, women were still highly objectified even in advertisements to appeal to male buyers; and sexuality was liberally expressed through the media. As the slim image started spreading, women became more concerned with their weight, trying to reach the measurements that were seen as "fit."
During the 1950´s, Marilyn Monroe was not only considered "the standard of voluptuous beauty”, but also a sex symbol (Sheehan, 2004, p. 97) as by that time she was a major media icon and the sensation of the moment for being on the cover pages of magazines like Playboy, LIFE, and Vogue (n.d, 2006). However, when the 60’s began, the “British invasion” of America was not only causing changes in music, but also in fashion and with it a new role of how women were at that time. Models now were wearing miniskirts showing their slender hips as well as their slimmer legs, such as Warhol’s superstar Edie Sedgwick or the British model Twiggy. Apparently Lesley Lawson (Twiggy’s real name) was the main influence in changing "the standard of beauty" in America (Sheehan, 2004, p. 97) by setting a new
“Maybe she’s born with it. Maybe it’s Maybelline.” This slogan has been heard in every Maybelline makeup commercial and presents its viewers with women with unrealistically long eyelashes, flawless skin and fully glossed lips. But have we ever stopped to consider the message that these commercials entail? Could these Maybelline models have stumbled upon a full face of makeup that could be mistaken as a natural look? The media portrays these unrealistic standards to men and women of how women should look, which suggests that their natural face is not good enough. Unrealistic standards for beauty created by the media is detrimental to girls’ self-esteem because it makes women feel constant external pressure to achieve the “ideal look”, which indicates that their natural appearance is inadequate.
As guest editor of Star Telegram newspaper, I did what was asked of me and reviewed the article written by Susan Bordo “Never Just Pictures”. Bordo focuses on body image and our perception of beauty and how we are “supposed” to look according to the media. “Never Just Pictures” should be published because Susan Bordo has factual evidence to back up her reasoning to her claim about body disorders, the role that different types of media have on society, and how it is creating a false image of what true beauty really is. In this article, Bordos central claim is for the readers to get an understanding of today’s obsession with body image, and how we are no longer accepted for just our personality and our good traits but for the physique of the human body.
The media portrays the average person as flawless, thin, tall, and beautiful. They advertise products that can help a person achieve what they call “perfection.” They slap photos all over the place, on billboards, magazines, and ads, showing us what a “real” person looks like. The media brainwashes us into believing that we need to meet their standards in order to achieve ultimate beauty and should we stray from the path they pave, we will not be considered beautiful. Our society places too much emphasis on our appearances, forcing many to undergo drastic changes to become “beautiful.”
From an early age, we are exposed to the western culture of the “thin-ideal” and that looks matter (Shapiro 9). Images on modern television spend countless hours telling us to lose weight, be thin and beautiful. Often, television portrays the thin women as successful and powerful whereas the overweight characters are portrayed as “lazy” and the one with no friends (“The Media”). Furthermore, most images we see on the media are heavily edited and airbrushed
Anorexia survivor Erin Treloar said “my eating disorder was perpetuated by retouched magazine photos”. Beauty standards has such a giant effect on women emotionally, psychologically and physically. The pressure on women to be thin leads to unhealthy weight loss practices (Battle & Brownell, 1996), eating disorders such as bulimia and anorexia (Thompson, Heinberg, Altabe, & Tantleff-Dunn, 1998) and low self-esteem (Tiggeman & Stevens,
Society 's Beauty Standards Hawkins (2017) stated that the definition of beauty has been shaped by society 's standards instead of what people actually look like. It signifies that the society sets up expectations of how we define beauty by manipulating beliefs of people to recognize that body shape, skin color, race, ethnicity, or anglicized features are what makes a person distinguish their beauty instead of what people actually look like in reality. This makes people believe that the beauty that they see, especially in films, is something that they need to attain in order to be considered as attractive. Unrealistic beauty standards affects physical and mental health Vitelli (2013) stated that content analysis of female characters
Everyone always want or desire for something in this world. And to get their want they must somehow bargain for it; whether it was begging or persuading, they are still considered rhetorical techniques. In the story “Whose Body is This,” the author Katherine Haines talks about how society setted a certain standard of what a woman's body should look like, and it practically destroyed majority of woman’s self esteem. Haines further explains that pictures and advertisement on tv and magazines are teaching young girls that they need to look like the models in the picture. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are, right in the beginning.
A girl can be seen as beautiful and attractive, but continued to be shunned - all because they don’t wear the latest trends in fashion (but what if they like wearing solid colors or nerdy shirts from Walmart?). They may have a great personality that would attract many suitors in the nineteenth century, but if it is not up to the status of some people, they’re deemed unworthy. It is honestly one of the saddest things I have witnessed and experienced. Through The Body Project, Brumberg explains how American girls have shifted from judging a girl through her personality and internal character to judging through her appearance.
Thus, beauty, a concept that is assumed to be subjective, now morphs into something objective. Valenti notes that in popular culture, for instance, the most desirable woman is depicted as one
There are many aspects of how beauty has played an important role within the African American history. Since early time periods, beauty has constantly been implied within various aspects of cultures that has been passed down from generation to generation. Based on today’s society, there has been a lot of influence within the beauty industry that has been shown to have some sort of effect based upon the social, economic, and political context of African American individual throughout the twentieth century. Through the aspect of trying to be the “perfect woman”, there have been large number of debates that are associated with trying to become the ideal woman within the twentieth century. Now a days, everything is based upon how good a woman
It is common for women in many societies to view their physical appearance as a basis of their individual worth (Haboush, Warren, & Benuto, 2012). While it may not be healthy, it is a frequent theme seen throughout the United States. Nationally, the ideal woman is reflected as having a, “very thin body with long legs, light eyes, clear skin, and no wrinkles,” (Haboush, Warren, & Benuto, 2012, p. 668). Women who seek to achieve this ideal draw information about it from media because it reflects their worldview (Balcetis, Cole, Chelberg, & Alicke, 2013). Some women in the United States may feel pressure to attain this ideal and go to great lengths to achieve it.