Chipotle Essays

Dhairya Bhagat T. Somasundaram MGT 112 March 17, 2023 Individual Reflection 4 – Chipotle: Steve Ells At the beginning of the podcast, Steve states that the expansion of Chipotle stores from 20 to approximately 2300 stores in the USA and the other two countries. The development increased the restaurant's value to 14 billion dollars (1:57). The podcast shows that the restaurant has adopted unique operating models, such as offering natural, cultural food products that have attracted a significant number

Chipotle is in the fast casual segment of the industry, they offer portable convenient food focused on fresh healthful ingredients and customizable dishes. Their price points are typically lower than full service dining. This segment is one of the fastest growing in the industry since consumers are gradually shifting focus to more health conscious meal choices. Given that, Chipotle has some intense rivalry in the market. Their biggest competitors are Taco Bell and Qdoba, since they both serve Mexican

Background of Chipotle In 1993 founder and CEO of Chipotle Steve Ells opened the first location in Denver, Colorado. According to Stock and Wong (2015) for 8 years – from 1998 to 2006 – Chipotle developed its brand under the “corporate arches” of McDonald’s. Stock and Wong (2015), further stated that at the time of its initial public offering McDonald’s had invested approximately $340 million in the development and expansion of Chipotle. Through the years Chipotle has garnered a reputation as one

Although, the business concept of Chipotle is valuable and transferable, also may generate a large pool of potential franchisees, Chipotle did not ever consider franchising. The reasons are that Chipotle has enough money to operate the company-owned restaurants, it does not want to loss control over its restaurant operations, and it wants to keep the promise to offer organic food resources. Most companies who choose to franchise is because that they would like to grow their business quickly without

Greece is currently focusing on increasing their research and development to aid in the improvement of technology to increase industrial growth. Chipotle does have online ordering and an application that is accessible via ones smart phone. This application allows an individual to order their food ahead of time and either pick it up or have it delivered. This concept may not work in Greece due to the lack of transportation and delivery options. The technology would have to be modified to accommodate

Chipotle is a pretty new and upcoming restaurant, so its recent history is basically its whole history. Chipotle first started in 1993 with the simple idea of redefining “fast-food” by using top notch ingredients, cooking skills, and a brand new design (Chipotle, 2015). This created a brand in which mixed both features of fast food restaurants and fine dining. Being in the food industry, over 20 years later, Chipotle has revolutionized the market by utilizing the top ingredients and different types

Even though Chipotle operates in the fast-food industry and provide limited services, the company wants to change people’s way of thinking about fast foods and makes the order served fast but without having the “Fast food” experience. In order to provide quick order, Chipotle uses a service line that allows the customer to customize the order and move through different sections efficiently. By doing this, the customer not only can have a unique and easy purchasing experience, but also see the fresh

technology in some form. Despite being in the food service industry, Chipotle is not only dependent on technology in the form of the basics such as utilizing computers and software, but Chipotle is beginning to leverage technology for the good of their customers. To continue to be competitive in any industry a business must continue to innovate, and that is exactly what Bloomberg has reported Chipotle is doing in a February 2014 article. Chipotle will spend $10 million (Wong, 2014) to update its technology

Company Background Chipotle’s mission statement is “Food with Integrity”. Chipotle about Us (2011) states that “Food with Integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment, and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste, great nutrition and great value. It means that we support and sustain family farmers who respect the land and the animals in their care. It means

When Analyzing the strategic factors of Chipotle, we must note that there are many external and internal factors affecting the business as a whole. The most important external factor is the economic factor. Chipotle, which falls in the Fast-casual restaurant group strengthened by 5% sales, going from 4%-9% between 2009 to 2013. By seeking to be more organic, health-conscious and catering to an upscale customer who seeks to have high quality food, that is natural even if they come with a higher price

Hernandez Elias Garcia Raul Cruz NaTasha Pickens 04/23/2015 Executive Summary - Chipotle Chipotle was founded on July 13, 1993 in Colorado by Steve Ells, with the corporate office is located in Denver, CO. It was created with the simple idea of showing customers that food served fast didn’t have to be a “fast-food experience. Our mission is “To change the way people think about and eat fast food.” Chipotle uses high-quality raw ingredients, classic cooking techniques, and distinctive interior

Chipotle Mexican Grill has been a very successful company since its inception in 1993. One of the biggest reasons for the company’s success is because of its marketing mix. Chipotle’s marketing mix of price, place and promotion will be analyzed to see which has provided success to Chipotle. This analysis will also help identify a marketing mix weakness of Chipotle. Chipotle’s pricing Strategy Chipotle’s pricing strategy is a very moderate approach but provides substantial value to customers. On average

restaurant; not until Chipotle that is. Chipotle is one of the only fast food chains who aim to serve naturally grown ingredients, including their meat. Chipotle has found its own niche for being one of the only major food chains to leave a customer feeling guilt free all around, from the power to choose your calories to the clean conscience of farm raised ingredients. Chipotle is a good place to run in and grab an individual lunch to-go, or to sit down with a group; especially because Chipotle offers meatless

I - EXECUTIVE SUMMARY When Chipotle opened its first branch couple years ago, its ideology was simple: shows the public that food served fast didn't have to be a called or seen as "fast-food". To make it looks and sounds different, its founder used high-quality raw ingredients, classic cooking methods, an impeccable restaurant interior design, and friendly employees to take care of customers. At the time Chipotle, was the only restaurant trying to change the way people see fast food. Twenty years

Chipotle is a Mexican Grill restaurant that is famous with its “food with integrity”. They served their customers with healthier foods (Nutrition Calculator) and Allergens & Special Diet. Chipotle's Burrito, Burrito bowl, Tacos, Salad, Chips & Drinks, Kid’s build, and Kid’s Cheese Quesadilla on their menu. In Chipotle, not only to do their own work well, but also to do it unusually. When Chipotle opened the first restaurant in 1993, the goal is simple, the company wants to provide customers with

help Chipotle offer high quality products made of the best, organic ingredients. Chipotle’s weaknesses are easy to copy limited menus that haven’t changed since the opening of the first restaurant and also the prices. When compared to some of their competitors such as Taco Bell, Chipotle is priced well above but still provides a higher quality food. Also purchasing organically grown food could be limited due to small number of suppliers and availability of specific foods. Chipotle’s main opportunities

Introduction Chipotle is an American fast food focusing on Mexican flavor. Its main products are Mexican food, including Mexican rolls, soft/hard taco, rice. The ingredients are mostly fresh beef, chicken, pork, various vegetables, various beans, rice, In particular, the company put forward the slogan "Food with Integrity", which means that the company promises to obtain raw materials in the most friendly way for animals, environment and farmers, and use the most natural ingredients to ensure food

Chipotle has a number of alternatives available for them to pursue in their new venture. The company may need to consider more moderate pricing in order to always provide the best quality to their consumers. The ingredients that they intend to use can be expensive and a nominal menu price increase would not affect most consumer’s intent to purchase, but would be very valuable going forward into this new market. This higher revenue could also offset the cost of new marketing techniques that need

model of one local taqueria store in San Francisco, Steve Ells began to open the first Chipotle store in 1993 at former Dolly Madison Ice cream location near University Denver campus. The first Chipotle was a wide success. After two years since the first chipotle opened, steve added the second and third chipotle locations. In 1996 , Chipotle Denver area restaurant opened. Following the extra ordinary success, chipotle was able to invite more outside investors to expand the scale of productions to give

Chipotle matches a young peoples life style. In our research we found that while some young people enjoy cooking they find they just don’t have the time to prepare something all that healthy. This is where they turn to something quick and easy without compromising on quality. We found in our findings that half the participants eat out more than five times a week. One of our participants eats out to chipotle 3 times a week! 

1. It is clear that Gen X and Millennials have established Chipotle as part