Boeing Commercial Airplanes Case Study

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Boeing Commercial Airplanes is being the leader in commercial aviation by offering airplanes and services that with characters of superior design, efficiency and value to customers around the world. In1916, William Boeing, had built the company’s first airplane which was a seaplane for two with a range of 320 nautical miles. Since then, Boeing has defined the modern jetliner and introduced the twin-aisle cabin, the glass cockpit and countless other innovation. Moreover, in 1997, the merger of Boeing and McDonnell, gives the company a 70-year heritage of leadership in commercial aviation. Today, Boeing Commercial Airplanes, leads by James (Jim) F. Albaugh, offers a family of technologically advanced airplanes, mainly the 737, 747, 767 and 777 families of airplanes which can seat more than 500 and can boasts the longest range in the world, at more than 9,300 nautical miles. With headquarters in Renton, Washington, Boeing Commercial Airplanes continues with its new product development, a next-generation jet that will set the standard for fuel-efficiency and passenger comfort. Boeing Defense, Space & Security (BDS) provides large scale systems that enhance air-, land-, sea-and space-based platforms for global military, government and commercial customers. BDS tries its best to provide customers with the right solutions at the right time and the right cost. Therefore, their strategy is to understand the enduring needs of…show more content…
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