Boeing Commercial Airplanes Case Study

This inherent versatility is also what makes the manufacturing difficult, especially when considering they are built on the same production line from components that are either machined or assembled in thirteen countries around the world (lockheedmartin.com,

Case Study: Bombardier Transportation and Adtranz Acquisition Sanjani R. Prodduturu [BA 388T] Strategic Management Table of Contents Executive Summary 3 Case Study: Bombardier Transportation and Adtranz Acquisition 4 Bombardier Transportation Division 4 Bombardier Transportation Acquisition 6 Bombardier Transportation, Adtranz acquisition. 7 Future of Bombardier Transportation with Lortie 8 Exhibit 10 References 13 Executive Summary Initially a small Canadian business, Bombardier made snowmobiles for easier movement across snow covered roads. During WWII, Bombardier received multiple orders which helped refine its production process. Bombardier’s CEO quickly learned that for the company to succeed long term, it needs to develop its portfolio.

The U.S. Air Force is assigned to the protection and defense of American air space in The U.S. and around the world, and continues to implement fear in the minds of America’s

Northrop Grumman provides major components and assemblies for different aircrafts such as F/A-18 Hornet, F/A-18/F Super Hornet and the EA-18G

The wright brothers affected the evolution of aviation in a multitude of ways that established the guidelines and kick started the progress of heavier-than-air aircraft. By designing and creating the “flying machine” the Wright brothers were able to make history. Starting from the basic shape of the fuselage and empennage, our airplanes are still modeled in this manner. Not only were they the first ones to create it, they found the most aero-dynamic and functioning ways at the time to make their contraption. Over a 100 years later and with all the technological progress we still base of our most complicated research of their initial designs and ideas such as the cable operated flight controls.

Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.

Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.

Mid-Term Paper – Boeing Analysis MGMT 658 Abstract Unlike other manufacturing industries, aircraft manufacturing is considerably large and complicated. It is a field with high risk involvement. Losses incurred can be quite huge due to the size of the industry. Being the case, the aircraft manufacturing industry calls for intrinsic planning and comparatively larger pool of skilled and cooperative manpower for successful production.

Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.

During World War, I, the United Kingdom and France collectively produced around 130,000 aircrafts and Germany produced around 50,000 aircrafts. Whereas in World War II, the United Kingdom alone produced around 130,000 aircrafts and Germany produced 120,000 aircrafts. Ultimately, it is evident that the development of technology throughout

The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.

1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

Over time, Boeing took several actions to address these challenges. [1] This effort will include an assessment of supplier progress in meeting their commitments to deliver more complete assemblies on subsequent airplanes. Additionally, Boeing 3] inserted some additional schedule margin for dealing with other issues we may uncover in testing prior to first flight and in the flight test program." [7] The Boeing Company today announced a series of executive leadership changes and a restructuring within Boeing Commercial Airplanes to better align resources across its development and production programs and strengthen oversight of its global supply chain. "The steps we are taking today will sharpen our management focus and bring our organizational structure to bear to improve execution in our supply chain, as well as on our development

Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.

With product innovation strategy, Boeing is forecasting the market trends extremely well after obtaining detailed and accurate knowledge of designing and implementing customer-based needs and demands. The process innovation strategy of Boeing is based on Lean manufacturing policy that includes the efficient use of company’s assets, inventory, and supplier management in achieving high quality and low transaction costs. The key competency of Boeing commercial airplane segment is the capability to put into practice large-scale systems integration in making advanced and technology-based commercial aircrafts (Hitt et al., 2009). Also, Boeing’s operational strength is primarily based on distinctive level of leadership and management in obtaining competitive