Business Analysis: Dick's Sporting Goods Store

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The organization that I have chosen is Dick’s sporting goods store. Dick started when he was 18 years in 1948. He opened a shop in Binghamton, NY with $300. Dick’s son Edward was the one who has expanded the business into a major sporting goods chain. Firm’s Strategic Mission: Dick’s sporting goods store mission statement is from Dick’s son Edward Stack the CEO of the company. “Our mission statement is to be the No. 1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do,” he said. “We need to improve everything we do all the time, just like athletes do.” Firm’s Strategy: Their strategy is to operate profit and boost sales. Their target is to expand stores,

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