Nike Business Analysis: Internal Analysis Of Nike

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Internal Analysis

When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities.
Firms Resources & Capabilities:
Human Resources-. The company displays a strong workforce of over 30,000+ employees. The employees are trained to be top quality employees and Nike uses HR as a training resource to help develop employees into future leaders. They do this to ensure Nike has leaders that can help the company continue to grow and move forward in departments such as their research and development or inventory management. In addition, the company is
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Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities. The marketing and advertising executives control the innovative aspects of these ads and endorsements to celebrities, so they can help form an image for Nike…show more content…
In the section of R&D, Nike has a major capability and it includes the core competencies in the R&D section. The company heavily focuses and invests in staffing specialist to enhance and improve their products performance. In addition, the marketing section of Nike has an important core competency and a competitive advantage in being able to market its products. Other competitors might have the resources to contest but they don’t have the ability to use them appropriately.
Valuable Rare Costly to imitate Exploited by organization Competitive implication
Yes Yes Yes Yes Sustainable Competitive Advantage

Value Chain-
Primary Activities Support Activities
Inbound Logistics:
• Locally purchase raw materials in bulk (Low
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